VJ Bala is an operating executive, growth advisor and venture partner with a mission to uplift people through technology and track-record of driving growth at Fortune 500 to Inc 500 firms: Propeller Health, Mercer Health, hCentive, Infosys Public Services, Infosys Manufacturing & Engineering, IBM Life Sciences. He specializes in scaling health/medical and enterprise technology companies to $10M, $50M, $200M and $1B+ in revenue bringing a general manager approach to strategically position brands, expand categories, commercialize and launch digital products & SaaS platforms, accelerate go-to-market, and build global teams and operations. VJ routinely advises startup CEOs on growth and fundraising, leveraging 30 years of experience across strategy, marketing, product, and partnerships.

VJ is currently CMO and Marketing P&L owner at Propeller Health (subsidiary of ResMed, $4B+ revenue). He has repositioned the brand as a leader in precision digital health and therapeutics, commercialized products and consumer experiences combining connected medical devices with software and services to manage chronic disease, partnered with providers, payers and pharma clients to launch and scale digital programs, and fostered an ecosystem to expand adoption.

Previously, VJ was CMO at Mercer Health ($1.2B), where he accelerated the rollout of digital products, customer experiences, and go-to-market in employer growth segments. At hCentive (2X Inc 500, $35M to 55M in 18 months), he helped pivot from software services and expand in healthcare by repositioning the brand, launching SaaS marketplaces, and standing up product & digital marketing and revenue operations. And, at Infosys Public Services ($75M to 225M in 3 years), VJ led the subsidiary’s entry and growth in health and public sector with a unified and distinct brand, new digital solutions and SaaS platforms, and alliance/channel partnerships.

For 30 years, VJ has created pioneering digital products and experiences in healthcare, life sciences, public sector, manufacturing, and other industries. He has won awards for brand management, marketing management, market insights, technology innovation, and named OnCon Icon ‘Top 50 Marketer'. VJ is frequently featured in health technology and marketing leadership forums.

As a Venture Partner at NextGen and Founding Equity Investor at Acrew Capital, VJ invests in category defining startups. VJ is active in board governance and strategic planning as Board Director and past President at Volunteer Fairfax, a Washington DC area non-profit.