Todd Lyche is Guitar Center’s SVP & Chief Data Officer. Since joining Guitar Center in 2007, he has served several roles within Guitar Center including CIO, Interim CIO, CTO, VP Enterprise Architecture, VP IT Infrastructure, and VP Product Management. Todd has helped procure, design and deliver on several key technologies for Guitar Center including: Omni-Channel Retail, ATG Commerce/Endeca, Sterling Order Management, TIBCO Enterprise Service Bus, MDM, POS Web Services, Price optimization, Akamai DSA/Kona, PCI Security, Thin Store, WAN optimization, and hybrid data center usage leveraging SaaS, private and public data centers.