As Head of Customer Experience for Verizon, Sasha is at the forefront of unlocking customer insights and end-to-end experience design across customer journeys with one mission – to create amazing digital first, omni-channel experiences for customers that deliver value, build trust, and ultimately differentiate the Verizon brand.

Prior to this role, Sasha led several transformation efforts in Digital Marketing and Experience for the Verizon Consumer business. In these roles, Sasha was responsible for driving real-time digital marketing efforts, digital sales growth, adoption of digital service tools, customer experience and overall digital operations.

Sasha is a seasoned marketing professional with over 20+ years of experience transforming business at the intersection of digital, design, and technology to deliver digital transformation. She is skilled in managing complex, cross-functional agile teams in matrixed environments.

Before joining Verizon, Sasha spent eight years at Citibank N.A. holding various roles in digital development, experience and strategy for the Citi Cards and Global Consumer business.

Sasha is passionate about building great teams, and growing and developing women in technology. Sasha earned a Bachelor’s in Business Administration from the University of Miami (FL) and an MBA from the Goizueta Business School at Emory University.