Ray Valencia is the Senior Director of Digital Customer Experience at Cinemark. In his role he oversees digital product strategy for Cinemark’s website and mobile app including product innovation, A/B testing, personalization and marketing technology. In addition he leads teams focused on web analytics, SEO and content.

Ray is a strategic and analytical digital marketing leader with over 17 years of experience in the consumer and B2B space. He is results-oriented with a proven track record of delivering KPI growth and cultivating teams focused on driving eCommerce and improving the digital customer experience.