Mike Tschudy is a product design executive with over 25 years of experience working in consumer and enterprise technology. Mike has developed products for education, automotive, healthcare, e-commerce, ERP, HR, CRM, financial management and commercial robotics. Mike has worked at some of the best companies in the world; including Apple Computer, General Electric, Daimler-Benz, WebMD, eBay, and SAP. Mike gets the very best out of teams, by empowering them to have a daring point of view and holding them accountable for outcomes, all fueled by a design culture based on risk taking and experimentation. Mike has scaled his practices across global design organizations of 75+ people, business units of 6,000 people and across development organizations of 20,000 people. Mike is expert at questioning assumptions to get the most of existing core technology, extended by tuck-in innovations, to create products that delight users and enable business outcomes that leapfrog the competition. Mike has applied this approach in large and small companies, at Internet start-ups and 100-year-old conglomerates.