Krystle Craycraft joined the leadership team of Jewelers Mutual® Group as Senior Vice President of Marketing and Digital in August of 2021 and has been passionately transitioning the company to a progressive frontrunner in the jewelry and insurance industries since her arrival. In her role, Craycraft leads the organization’s marketing, creative, customer experience and digital teams, as well as the personal insurance and protection plan businesses. With a strong focus on accelerating growth, she continues to advance an end-to-end digital vision that drives innovative transformation in the company’s processes and experiences.

Craycraft has an extensive background in developing business and marketing strategies that increase awareness and demand for both startups and established companies. Prior to Jewelers Mutual, she was Head of Marketing at Brinks Home and drove digital transformation and eCommerce growth efforts within several other organizations, including Neiman Marcus Group and J. Crew Group. Craycraft holds two degrees from Cornell University.

Craycraft is passionate about making a difference and connecting with people, which keeps her also committed to the civic sector. She gives her time and talents to organizations both local and national, most recently serving on boards for the Junior League of Dallas, Juliette Fowler Communities, and Jewelers of America. As a member of the Junior League of Dallas for over ten years Craycraft has also held various leadership positions in the areas of membership, development, and the community. Additionally, she supports a variety of organizations through the vast corporate philanthropic efforts of Jewelers Mutual.