I’m a marketing and digital executive with track-record of shaping brands in the retail, consumer products and hospitality categories. History of P&L ownership across channels including retail stores, ecommerce and emerging ventures. Passionate about creating hard-charging, highly aligned teams who have delivered remarkable customer experiences and business results for Sur La Table, Specialty’s Café & Bakery and La-Z-Boy.
- Assembled and developed teams who are committed to one-another, demonstrate an innovative spirit, and create a culture of continuous improvement.
- Combine general management and strategy background with a get-it-done, results-oriented mindset.
- Dedicated to developing lasting partnerships within the organization and across agency, licensee/franchisee, media and operational partners.
- Focus on consumer-driven innovation that creates truly differentiated products, services and retail experiences. Proud to have people's lives more-connected, better tasting and exceptionally comfortable.
- Leverage direct-response experience and analytical mindset to improve media and creative performance across the purchase funnel. Adept in traditional marketing channels (television, print, catalog) and digital media (search, social, display, email).
- Proven ability to improve marketing campaign effectiveness through use of automation and personalization tools and technology.