Marketing Operations + Digital Marketing + Demand Generation + MarTech + Partner Marketing
Business outcome-focused, innovative marketing leader with 20+ years of global expertise in digital marketing, demand generation, marketing technology, and partner marketing.
Proven coalition-builder with experience leading global initiatives aligned across marketing, sales, functional, and regional teams.
Skilled strategist who converts business outcomes into workable execution and benchmarks performance against shared targets.
I currently lead Marketing Operations for Cisco. In my Marketing Technology role, I deliver an end-to-end marketing technology business architecture and capabilities roadmap aligned with Cisco's business outcomes. In my Digital Customer Ops role, I'm accountable for the end-to-end enablement of customer experience from prospecting through nurture, and demand through purchase.
Over the last 20 years at Cisco, my contributions have included leading Partner Revenue Marketing delivering sales qualified pipeline (SQL) globally. I led the Worldwide Commercial Field Marketing team supporting the transition to a partner-led sales and marketing model. I led the Worldwide Partner Acceleration team responsible for the planning and execution of demand generation programs with Cisco's channel partners worldwide. I led the Distribution Accelerated Partner demand generation initiative working with the field to increase sell-through of Cisco products and solutions via Cisco’s 120+ distribution partners worldwide. And I led Cisco’s worldwide Mid-Market Security marketing program to increase awareness and drive demand for Cisco “Self Defending Network” security solutions.
Whether it's a program, route-to-market, or a platform, I'm most energized when I'm able to start with a meaningful outcome, build and gain alignment for a strategic plan, and take that plan to market and demonstrate impact. Even better when that involves working with driven, authentic, smart, diverse and fun teams.
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