Advising on Marketing Leadership, Boardroom Priorities and Demands Facing CMOs in the Trust Economy
SILICON VALLEY, Calif. – November 13, 2019 – Constellation Research announced the appointment of Liz Miler as vice president and principal analyst to research, forecast and advise clients on CMO priorities and the critical tools needed to advance marketing’s growth agenda. The appointment of Miller bolsters Constellation’s ongoing commitment to reshaping the vision of success for leaders and organizations in the digital age.
A 20-year marketing veteran, in her new role Miller will offer guidance on the leadership, business transformation and technology requirements for today’s marketing organizations and how to effectively transform business models to stay competitive in the shifting digital landscape. She will examine the key trends modern CMOs face, ranging from the realities of engagement in the trust economy to how marketing has become enterprise security’s greatest threat and critical champion.
“Today’s CMO must rethink, evolve and disrupt the traditional expectations of a brand leader, expanding their capabilities and strategies to set a new course for the corner office,” said Miller. “This path demands a new leadership mindset coupled with a different toolkit where the best of breed meets the best of what comes next. Constellation has long been rooted in identifying this convergence, and I am thrilled to be joining the mindshare of the organization.”
“We’re extremely excited to have Liz Miller join our team. Her professional prowess in both B2B and B2C marketing comes from decades of experience as a marketer and working with thousands of marketing professionals,” said R “Ray” Wang, founder and CEO at Constellation Research. “She’s served as a strategic advisor and has mentored others in honing the quantitative and qualitative craft of marketing. We’re looking forward to her coverage and analysis, enabling us to provide additional value and guidance for our clients."
As a seasoned marketing executive and practitioner, her expertise centers on content marketing, engagement and connecting the dots across business need and customer expectation. Miller is a skilled moderator, facilitator and speaker, engaging C-suite executives in hundreds of industry webcasts and roundtables, keynote presentations and panels around the globe. She also understands the needs across industries, including Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care.
Miller previously served senior marketing roles at the CMO Council, GlobalFluency, Jan Marini Skin Research, Inc. and Customer Manufacturing Group. She holds a degree in Politics, Sociology and Sports Management from Mount Holyoke College.
ABOUT CONSTELLATION RESEARCH
Constellation Research is a technology research and advisory firm based in Silicon Valley. We deliver strategic guidance to companies seeking to transform their businesses through the early adoption of disruptive technology. Our analysts draw on their experiences as practitioners to deliver pragmatic advice to CXOs leading digital transformation within their organizations. Clients include board of directors, C-suite executives, line-of-business leaders, and IT visionaries who are not afraid to challenge the status quo. Our mission is to conduct research on emerging technologies, identify and validate trends, and empower our clients to succeed in the digital economy.