In prepared remarks, Narayen said advances across Creative Cloud, Document Cloud and Experience Cloud "are enabling us to attract an ever-growing set of users while delivering more value to existing customers."
Twilio is bringing generative AI to its Customer Data Platform (CDP) in a bid to use first party data and large language models to predict customer behavior and spur engagement.
"If we are minimizing mistakes and doing the best we can in terms of automation we're able to deliver better services and more profitability to shareholders."
According to Five9, Aceyus will provide its CX platform with contextual data across disparate systems. Aceyus integration catalog will also boost Five9's data lake.
Contact center agents will need to serve as brand ambassadors, storytellers, and sales problem solvers. Enterprises will have to enable those agents.
Wasssym Bensaid, SVP of Software Development at Rivian, walked through how the electric vehicle manufacturer created an architecture that enables it to ingest telemetry data from vehicles, boost battery life and roll out new features with over-the-air (OTA) updates.
JetBlue is creating a unified digital twin of its business with cross-team collaboration and process-driven data science fueled by data from multiple systems.
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