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Trends

Inside the Mindset of the Midmarket Buyer

Data to Decisions
Executive Summary Midmarket executives have always been challenged by a culture of scarcity. Limited access to funds, talent, and innovation has often created a barrier to entry into and exit from new markets, industries, and ecosystems. During the COVID-19 pandemic, these…
R Ray Wang
Best Practices

A CIO’s Guide to AIOps

New C-Suite
Executive Summary With the COVID-19 pandemic forcing every business to move online, the majority of enterprises have had to mature their digital operations forcefully rather than giving them enough time to evolve naturally. Out of business necessity, every surviving…
Andy Thurai
Premium Research

Marketing from Farmer to Fork With Data and Analytics

Data to Decisions
At a Glance Marketing analytics has (thankfully) forever changed. Gone are the days of reporting metrics in celebratory dashboards. Marketing is in search of answers—answers that directly address marketing’s mandate to drive and deliver…
Liz Miller
Premium Research

Innovation Team Gets Smarter About Process Automation and Optimization

Data to Decisions
At a Glance Highmark Health, the Pittsburgh-based healthcare giant, has pursued innovation and organizational agility over the last four years by developing an internal transformation and consulting team called thinkUP. By early 2021, thinkUP leaders recognized that they…
Doug Henschen
Best Practices

Talent Acquisition Best Practices in a Pandemic World

New C-Suite
Executive Summary This report covers the trends that underly the best practices of talent acquisition systems. It describes trends that affect candidates, hiring managers, and recruiters, with special consideration of changes in best practices resulting from the COVID-19…
Holger Mueller
Big Idea

Monetizing the Metaverse Economy

Data to Decisions
Executive Summary Much hype has been made about the metaverse. However, very few organizations have fully grasped the impact the metaverse will have on experiences and engagement inside the enterprise. More than just gaming worlds or hardware devices, the metaverse economy…
R Ray Wang
Premium Research

How Brightspot Transformed Content Management in the Research Industry

Future of Work
At a Glance This case study demonstrates how a leading defense intelligence and analysis firm used Brightspot’s content management solution to significantly overhaul its mature, sophisticated research publishing business.
Dion Hinchcliffe
Premium Research

How SAP SuccessFactors Makes Platform a Differentiator for People Success

Data to Decisions
At a Glance Recently I had the pleasure to speak with SAP SuccessFactors’ Amy Wilson, Senior Vice President of Product and Design, about the importance of platforms for the employee experience. Our conversation was on LinkedIn Live and touched on all aspects…
Holger Mueller
Premium Research

Oracle Boosts DevOps Velocity With Oracle Linux Automation Manager

Data to Decisions
At a Glance Oracle released Oracle Linux Automation in August 20211. The new capabilities Oracle Linux Automation Manager2 delivers to enterprises are substantial in terms of making their DevOps process more scalable and repeatable—and therefore more…
Holger Mueller
Big Idea

Inside the Power of Relevance and Ambient Experiences

Marketing Transformation
Executive Summary Great customer experiences require an understanding and anticipation of customers’ needs. Brands and enterprises must recognize that customers call the shots about staying, going, engaging, or even buying. Unfortunately, customers don&acirc…
R Ray Wang
Trends

Preparing for the New Age of Cloud Security

Data to Decisions
Executive Summary Cloud computing has evolved from the straightforward proposition of sharing outsourced data centers and computers through to today’s offerings of astonishingly rich information ecosystems in which clients participate in and benefit from…
Liz Miller, Steve Wilson
Big Idea

Inside the SAP S/4HANA Cloud 2111 Update

Data to Decisions
Executive Summary SAP continues to release key capabilities as part of the SAP S/4HANA and RISE with SAP roadmap. SAP would like its users to take a lean versus complex approach and start with business process redesign before beginning any technical realization. Once…
R Ray Wang
Trends

2022 Trends in Incident Management

Data to Decisions
Executive Summary Most enterprises today are not set up to handle IT-related incidents, or crises, in real time. The classic legacy enterprises are set up to deal with IT incidents in old-fashioned ITIL ways, without considering the cloud, software-as-a-service (SaaS) nuances…
Andy Thurai
Best Practices

What Enterprises Must Seek in a Commerce Partner in 2022

Marketing Transformation
Executive Summary This report is for e-commerce companies that are looking to stay abreast of the evolving online shopping space to maximize sales and growth in 2022 and beyond, particularly in the area of digital payments. Heads of online commerce, e-commerce site…
Dion Hinchcliffe
Trends

2022 Trends in Site Reliability Engineering

Data to Decisions
Executive Summary With the COVID-19 pandemic still affecting many areas of the globe, work from home is more of a mainstay than a luxury and digitizing business is more of a survival strategy than an option. Most enterprises are struggling with both of these concepts while…
Andy Thurai
Trends

One for All: Dussmann Employee Experience Goes Digital With Neptune Software

Data to Decisions
At a Glance This case study describes the rollout of an employee portal solution at Dussmann Group, a global services company headquartered in Berlin, Germany. After describing the initial challenges Dussmann was facing, the case study describes the solution built with…
Holger Mueller
Trends

What to Consider When Choosing a Cloud-Centric Analytical Data Platform

Data to Decisions
Executive Summary High-scale analytical data platforms are used by organizations to drive better decisions and actions and to provide differentiated products, services, and customer experiences. They provide historical and low-latency data for business intelligence (BI) and…
Doug Henschen
Big Idea

Product-to-Consumer (P2C) Management

Data to Decisions
Executive Summary This report introduces the concept of the product-to-consumer (P2C) management software category, with an eye toward its core capabilities, its ability to satisfy unmet needs in the marketplace, and an exploration of the leading providers in the category. …
Dion Hinchcliffe
Market Overview

Infosys Sustainability Delivers a Wide Range of ESG Capabilities

Data to Decisions
Executive Summary This offering overview examines the environmental, social, and governance (ESG) solutions and offerings from Infosys. Growing interest in supporting a wide range of United Nations Sustainable Development Goals (SDGs) has led to new frameworks that address…
R Ray Wang
Market Overview

What to Look for in Analytical Data Platforms for a Cloud-Centric World

Data to Decisions
Executive Summary High-scale analytical data platforms are used by organizations to drive better decisions and actions and to provide differentiated products, services, and customer experiences. They provide historical and low-latency data for business intelligence (BI) and…
Doug Henschen
Big Idea

Why Data-Driven Innovators Choose Embedded Analytics

Data to Decisions
Executive Summary Organizations of every description are pursuing digital innovation. As a result, business and tech leaders, including chief data officers, chief digital officers, chief information officers, and chief technology officers, are increasingly looking for ways to…
Doug Henschen
Market Overview

Don’t Call It a Comeback: The Evolution of B2B Marketing Automation

Marketing Transformation
Executive Summary If customer experience (CX) strategy is the fuel for the modern enterprise growth engine, marketing automation is the tool intended to power engagement. For the business-to-business (B2B) enterprise, this involves a complex array of customers, influencers,…
Liz Miller