Disturbing Research Shows that Social Media and Unified Communications Will Cause Employee Distraction. How Do Executives Deal With It?
While unified communications and social technologies promise business acceleration, unsettling research is suggesting that undisciplined use of social technologies in the workplace can actually decrease productivity. According to one survey, knowledge workers are interrupted every 11 minutes, yet it takes them 25 minutes to fully get back on task. The implication is that we may be introducing inefficiencies into our organizations by the very technology intended to make us more productive.
This document discusses the workplace turbulence that can be caused by the incessant stream of instant messages, texts, tweets, social notifications, email, and voice messaging but concludes with some actionable suggestions CxOs and managers can take to realize the productivity benefits of the UC and social technologies they deploy.