About This Constellation ShortList™
Sales performance management systems focus on the progress and process of driving a successful sales organization. These tools consolidate internal and external sources of information into an integrated view of complex sales ecosystems highlighting important insights, intelligence and best practices leading many of them to be called revenue intelligence or revenue optimization tools.
Artificial intelligence (AI) is used to capture, cleanse and process data, presenting intelligence in context through highly actionable recommendations, specific coaching and training opportunities, prioritizing opportunities, recommending next actions or automating process workflows to optimize the work of sales. With the introduction of generative AI, solutions have expanded analytics capabilities, automation of workflows and actions, coaching opportunities and content personalization. These solutions automate selling processes, activity logging as an example, typically captured within a customer relationship management (CRM) system. Many include digital assistants or copilots that present account insights and input new actions or updates for improved forecast accuracy, higher conversation rates, shorter sales cycles and increased revenue.
On a management level, sales performance management provides the opportunity to analyze and evaluate overall operational efficiencies and the effectiveness of individual sellers, identify and recognize success, improve timing and content of coaching, and establish contextual and personalized seller training based on identified team-wide best practices. In many cases, these tools also tackle broader challenges of territory management and commission or compensation management. Tools focused solely on Incentive and Compensation Management (ICM) were not included in this review.
Threshold Criteria
Constellation considers the following criteria for these solutions:
- Consolidate account and customer insights from across internal data sources
- Incorporate external data sources for market context
- Leverage AI to process data, specifically to identify key trends and patterns for predictable growth planning, forecasting and performance
- GenAI powered coaching and establishment of automated actions to optimize action
- Integration to CRM and other enterprise systems
- Automated activity capture across channels
- Digital assistant that supports text and voice interaction
- Mobile accessible
- Recommended actions in customer account context
- Cross functional collaboration
- Data and performance-based coaching
- Territory management and planning
- Commission/compensation and incentives management
- Quota management and planning
- Robust reporting on performance, objectives and goals, and conversion analytics
- Integrated training and coaching environment with recommendations for improvement or course correction
The Constellation ShortList™
Constellation evaluates around 20 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
- Aviso
- Gong
- Introhive
- Oracle Fusion Sales
- Monday Sales CRM
- SalesDirector.ai, a Bigtincan company
- Salesforce Revenue Cloud
- SAP Sales Cloud
- Varicent
- Xactly
Frequency of Evaluation
Each Constellation ShortList is updated at least once per year. Updates may occur after six months if deemed necessary.
Evaluation Services
Constellation clients can work with the analyst and the research team to conduct a more thorough discussion of this ShortList. Constellation can also provide guidance in vendor selection and contract negotiation.