Navigating Brand Strategy, Crisis Management, and Tech Journalism | DisrupTV Ep. 61
In Episode 61 of DisrupTV, hosts R “Ray” Wang and Vala Afshar engage with three industry experts:
- Diana O'Brien – Chief Marketing Officer at Deloitte
- Jonathan David Lewis – Partner & VP of Strategy Director at McKee Wallwork + Company and Author of Brand vs Wild
- Jon Swartz – San Francisco Bureau Chief at USA Today
The discussion centers around the challenges and strategies in brand management, crisis communication, and the dynamic world of technology journalism.
Key Takeaways
Brand Strategy in Uncertain Times
Diana O'Brien emphasizes the importance of adaptability in brand strategy. She discusses how Deloitte navigates market uncertainties by staying true to its core values while being flexible in its approach to client needs.
Crisis Management and Brand Resilience
Jonathan David Lewis highlights the concept of "brand resilience," stressing that companies must prepare for crises by building strong, authentic brands that can withstand challenges. He shares insights from his book Brand vs Wild, offering strategies for brands to thrive in turbulent times.
The Evolving Role of Tech Journalism
Jon Swartz provides an overview of the shifting landscape of technology journalism. He discusses how the rise of digital media and social platforms has transformed the way tech news is reported and consumed, emphasizing the need for journalists to adapt to these changes.
Final Thoughts
Episode 61 underscores the interconnectedness of brand strategy, crisis management, and journalism in today's fast-paced world. As organizations navigate complexities, integrating these elements into their core strategies is essential. By focusing on adaptability, resilience, and innovation, companies can build strong brands that endure and thrive.
Related Episodes
- Episode 60: Nicole Raimundo, Jeetu Patel, Esteban Kolsky – Exploring the intersection of technology and customer experience.
- Episode 62: Michael Mathews, Scott Pulsipher, Liza Donnelly – Discussing innovation in education and leadership.
- Episode 63: Braden Kelley, Jeff Gothelf, Heather Clancy – Delving into human-centered innovation and organizational agility.
