After a quick integration with Appcast, Steve Alexander, director of Talent Acquisition at AccentCare, started sponsoring hard-to-fill jobs in AccentCare’s most challenging California markets from inside the employer dashboard. In just a few weeks, Appcast had driven several quality applicants in Los Angeles, San Francisco and San Diego that were hired almost instantly. This provided Alexander with performance data to support continued use of Appcast as a major source of candidate traffic.
Alexander finds Appcast’s campaign management tools both easy and effective. By separating the hardest-to-fill roles (Registered Nurses, Physical Therapists and
Occupational Therapists) into different campaigns based on priority level or location, Alexander is able to optimize advertising spend to reach the desired cost-per-applicant for each one. With this functionality, the AccentCare team ensures spend is not wasted on easier-to-fill roles like Administrative Specialists or Medical Record Clerks.
Appcast continues to be a leading source of applicants for the AccentCare talent acquisition team. Candidates sourced by Appcast and hired set the lowest cost-per-hire benchmark for AccentCare, out-performing traditional job sites like Indeed and Glassdoor. With a continued collaborative approach to job advertising, Appcast and AccentCare have hit a stride in finding quality applicants and outperforming other advertising sources.