Digital Influence, Social Video & Experience-Driven Leadership | DisrupTV Ep. 39
In DisrupTV Episode 39, hosts R “Ray” Wang and Vala Afshar sit down with:
- Joanna Young, Executive Digital Advisor at jcycio.com
- Jay Goldman, Co-Founder & Managing Director of Sensei Labs at Klick
- Brian Fanzo, Change Evangelist & Social Video Trendsetter
The conversation explores how digital influence, social video, brand experience, and leadership must evolve in a world where attention is currency and audiences demand authenticity.
Key Takeaways
Influence Is Intentional
Joanna Young emphasizes that influence isn’t accidental—it requires strategic alignment, clear voice, and consistency across platforms.
Experience Over Exposure
Jay Goldman argues that brands must move beyond seeking reach: the focus should be crafting meaningful, differentiated experiences that build loyalty.
Social Video as a Primary Channel
Brian Fanzo explains that social video isn’t supplemental — it’s central to how brands communicate, engage, and build communities in real time.
Leadership in the Experience Economy
The panel underscores that leaders must think like creators and curators, not just executives. Decision-making must center on how experiences align to brand promise.
Authenticity Scales
All agree: authenticity matters more than production polish. It’s better to be real and imperfect than polished but shallow.
Final Thoughts
This episode makes a powerful case: influence, video, and experience are inseparable in today’s brand playbook. Influence must be intentional. Video is not an afterthought but a core medium. And experiences are the currency of loyalty.
Joanna Young’s call for strategic consistency, Jay Goldman’s insistence on experience-first thinking, and Brian Fanzo’s emphasis on authentic social video together sketch a map for modern brands: lead with purpose, design for emotion, and deliver interactions people feel—not just see.
For those navigating digital transformation, the lesson is clear: move from broadcasting messages to orchestrating experiences.
Related Episodes
- Ep. 43 – “Storytelling, Brand & Marketing Innovation” — narrative-led branding in the digital age
- Ep. 44 – “Service Strategy & Customer Delight” — infusing experience into operations
- Ep. 46 – “Storytelling for Disruption” — narrative as a lever in rapid change
