Navigating Digital Transformation and Marketing Disruption | DisrupTV Ep. 22
In DisrupTV Episode 22, hosts R “Ray” Wang and Vala Afshar engage with:
- Sunder Sarangan, CMO at Persistent Systems
- Jon Swartz, Senior Technology Reporter at MarketWatch
The episode delves into the intersection of digital transformation and marketing disruption, highlighting the importance of leadership, strategy, and technology in driving business success.
Key Takeaways
Leadership in Digital Transformation
Sunder Sarangan emphasizes that digital transformation requires leadership at the top and within the company's "four walls." Executives need to be actively involved in leading digital programs to ensure their success.
The Role of CMOs
Sarangan discusses how Chief Marketing Officers (CMOs) need to shift from focusing solely on outcomes to considering how programs are implemented to effectively engage with stakeholders.
The Importance of Social Media
The conversation highlights the significance of social media platforms like Instagram, LinkedIn, Snapchat, Facebook, and Twitter in customer engagement. Executives should understand how people are using these channels to stay connected with their audience.
Human-Centered Design
The episode underscores the need for human-centered design in digital transformation efforts, ensuring that technology serves the needs and experiences of real people.
Final Thoughts
This episode reinforces that digital transformation is not just about adopting new technologies but about a fundamental shift in mindset and approach. Leaders must be actively involved, and strategies should focus on human-centered design to ensure success in the evolving digital landscape.
Related Episodes to Explore
- Ep. 25 – Featuring Roy Ng, Keith Krach & Brian Fanzo: Explores scaling SaaS, messaging platforms, and digital influence.
- Ep. 27 – Featuring Mike Ettling, Shep Hyken & David Cancel: Delves into customer experience, HR innovation, and conversational business.
