Helen Vaid is a seasoned global P&L owner (20+ yrs) with extensive experience in growing & scaling businesses that operate in the Digital/Physical space. She is passionate about customer-centric product management and technology, physical / digital integration challenges, operations, innovative marketing and GTM actions, emerging media and digital engagement strategies that build brands online and transform customer experience. Helen has experience in Investment strategy, M&A, deal making and integration, and remains passionate about connecting strategy to action and translating it into “reality” for the organization.