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Jessica Amortegui
Head of Global Learning and Development, Logitech
Supernova Award Category:
Future of Work: Human Capital Management
The Company:
Logitech designs products that have an everyday place in people's lives, connecting them to the digital experiences they care about. More than 35 years ago, Logitech started connecting people through computers, and now it’s a multi-brand company designing products that bring people together through music, gaming, video and computing. Brands of Logitech include Logitech, Ultimate Ears, Jaybird, Logitech G and ASTRO Gaming.
The Problem:
As the Head of Global Learning & Development at Logitech, I am responsible for leading all learning and development programs for over 2,800 employees across over 30 countries. A lean team with limited resources, my group must prioritize solutions that not only align with Logitech’s culture, but are also scalable and cost-effective—no small feat.
I have my own internal leadership development program. But had a problem: the learning wasn’t sticking! I would create an amazing learning experience - mindsets would shift, people would leave with great intentions for change…but fast-forward 3 months and those same people would revert back to their old behaviors.
Even for the most motivated managers, workshop and classroom experiences would lead to small changes, or a return to the path of least resistance when it came to doing things “the old way.” Being inspired for one or two days simply isn’t enough.
The Solution:
I envisioned an executive coaching program that would support Logitech’s culture of openness, humility, and challenge-seeking, while creating a personalized journey for each individual team member. I drew from my background in positive psychology to develop an innovative approach aimed at providing 200 managers globally with the tools & support needed to help individuals build psychological capital & grow both personally & professionally. By pairing our development program, Leading at Logi, with BetterUp to integrate 1:1 coaching, my team saw dramatic results.
Logitech members communicated with their BetterUp coaches directly in the platform to set up weekly 1:1 session. After each session, their coaches provided them with resources from a library of content to engage them in micro-learning opportunities to practice their skills. By dedicating 30 minutes per week, members were able to work on their skills on an ongoing basis, leading to lasting behavior change.
The Results:
As more managers found out about the great experience participants had with BetterUp coaching, more opted in to participate in the program.
BetterUp has been one of the most impactful learning and development solutions Logitech has implemented. By working one-on-one with BetterUp coaches, Logitech managers were equipped to better manage their mindsets and ultimately, have developed into stronger leaders. BetterUp can individually touch employees across the entire organization, regardless of their function, team, and location.
- Participants improved their ability to manage their energy—suggesting positive and tangible benefits for both employees’ quality of life and business productivity
- Participants demonstrated greater ability to cultivate healthier mindsets with potentially powerful downstream effects
- Large uptick in measures that indicate how well-positioned people are to thrive in their personal and professional lives
- Employees demonstrated consistent, high level of engagement with BetterUp
BetterUp exceeded expectations, helping members improve their communication skills, create more trusting team environments, and demonstrate a greater ability to cultivate healthier mindsets.
Metrics:
Decreased Stress and Burnout, Increased Hope and Optimism, Across the Organization
With BetterUp coaching, Logitech was able to give people both the support they need to start working toward their individual goals, as well as the acknowledgement of being seen by our organization. By offering this benefit to Logitech team members, they can improve the psychological resources that drive job performance, improve retention, and increase well-being, all while providing individuals with much-needed support for their own long-term career development.
Logitech saw significant percentile improvements across key performance dimensions.
- Levels of stress improved 23 percentile points, and burnout improved by 18 percentile points.
- Levels of hope improved by 15 percentile points, and optimism improved by 13 percentile points
- Logitech members had an average 20 percentile improvement vs. the national average, suggesting a positive impact on individuals’ attitudes, behaviors, and performance.
The Technology:
BetterUp is a mobile platform that offers personalized coaching at scale. Having the right expert guide is one of the biggest drivers of success in coaching. BetterUp uses machine learning technology to match our people with the perfect coach and a personalized development plan.
This technology allows us to measure every interaction on the platform. We aggregate this data and provide our managers with behavioral impact reports and analytics in powerful, yet intuitive, dashboards.
Disruptive Factor:
When we first started exploring solutions, we asked, “How can we individually meet people where they are, and take them to where they want to go, in a scalable way?” We found BetterUp offers personalized, continuous learning to individuals, all based on their unique needs. Logitech members communicated with their BetterUp coaches directly in the platform to set up weekly 1:1 coaching sessions. After each session, their coaches provide them with resources from a rich library of content to engage them in micro-learning opportunities to practice their skills.
I couldn’t believe how incredibly easy it was to implement and deploy and BetterUp was able to address all of my concerns (such as cost, coordinating across time-zones and geographies) with its personalized scalable solution. BetterUp was able to select, train, and mobilize coaches to meet our specific needs at the drop of a hat, allowing them to provide coaching to over 100 Logitech employees located across the US, Europe, and Asia with less than two weeks of lead time. The operational efficiency and agility that BetterUp offers enables us to integrate coaching into programs flexibly and seamlessly.
Overall, individuals who went through the BetterUp coaching were overwhelmingly positive about their experience, saying that they loved their coach, felt it was a unique experience they couldn’t get elsewhere, and that they walked away feeling grateful and appreciative.
Shining Moment:
“Managers who went through coaching expressed that they had been given an opportunity that was invaluable beyond words.”
“People wereable to talk about things that impacted them across their life, and it made a tremendous difference in the way they showed up in the workplace.”