Lili is an award-winning entrepreneur, cultural intelligence® expert and television business commentator known for her ability to activate the power of data and culture as a business advantage. As an immigrant from Colombia, who came to U.S. at the age of 17 without speaking English, she embodies the American Dream going from corporate executive turned entrepreneur. After a successful corporate career, including a 10-year tenure at Johnson & Johnson,
where she served as Global Director of Marketing Services in the Pharma sector, pioneered enterprise wide multicultural marketing strategies, and co-founded the Hispanic employee group “HOLA”, Lili co-founded the marketing agency CIEN+ and the market research tech CulturIntel. With offices in the U.S. and Latin America,
her firm offers A.I. powered research, strategy consulting and marketing solutions to help leaders successfully drive inclusive growth and impact with diverse market segments. Some of her clients include Google, GSK, Kellogg’s, Kroger, Merck/ MSD, PepsiCo, Prudential, among other Fortune 100’s. She is a regular independent TV commentator seen on Fox News, Fox Business and CNN en Español.
Lili is also one of only 2.6% of Latinos serving on a Fortune 500+ public board, as an independent director
at Zumiez (NASDAQ: ZUMZ) and at RCN Television (BVC: RCNTELEVI). She also serves on the boards of
AUA Private Equity Partners,  and as Chairwoman of the FRIENDS of the National American Latino Museum. She is also a member of The World Economic Forum as a selected Young Global Leader. Some of her recognitions include 2022 Pinnacle Award by Medical Media &
Marketing (MM&M), 2022/ 2021 Top 100 Most Influential Latinas by Latino Leaders Magazine, 2021 Top
10 Pioneering Women in Business, Top 10 Innovation Catalyst by MM&M, Silicon Valley Visionary, U.S.
Hispanic Businessperson of the Year by the U.S. Hispanic Chamber of Commerce, PRWeek’s Top 50 Most
Influential in Healthcare, among others. She is an active voice promoting cultural intelligence® as a lever
for business and economic growth, equity and business inclusion, collaborating in various initiatives at The
United Nations, The World Economic Forum, The White House and as a mentor to the Stanford Latino
Entrepreneur Leaders Program.