Keith is the Chief Marketing Officer at Persistent, a fast-growing global solutions and Digital Engineering business with locations in 18+ countries across North America, Europe and APAC. In this capacity, he is responsible for all aspects of Marketing and Communications – from brand to demand. Previously, Keith served as VP Strategy at Conduent, where he helped to launch a new digital consulting. Prior to Conduent, Keith spent 18+ years at IBM serving in multiple executive and management roles across marketing and strategy, with most of his time being spent in IBM Global Business Services Unit.