Prior to joining Lonely Planet in 2019, Luis was a partner at The Boston Consulting Group in the Digital Ventures team. For the last 20 years, he has lived and worked in several countries and acquired strong industry experience in Travel, Consumer, Retail, and Fintech space and developed a strong acumen on digital transformation and innovation. Luis´s background includes launching startups, leading marketing and advertising agencies and assisting global brands to elevate marketing and operational results through the use of technology.