Fernando Mattoso Lemos is the Vice President of Technology and Digital Business at Natura, a cosmetics company. As a member of the Executive Committee, Fernando is  responsible for maintaining the evolution of the company's digital strategy, boosting business in all countries, and seeking new digital services that generate value for Natura's business model.

The executive takes office after working at Oracle for about 10 years. His most recent position at the company was Vice President of Innovation, Digital Transformation and Cloud for Latin America.

Prior to that, he also held positions as VP of Sales & Architecture and Technology & Applications, as well as Chief Technology Officer and SOA.

Between 2003 and 2007, Lemos served at BEA Systems, where he also led the service-oriented architecture (SOA) unit.

The executive is an electrical engineer at Escola de Engenharia Mauá, with an MBA in marketing and business specializations at international schools such as Incae Business School and Singularity University.