Fred Studer joins FinancialForce as the CMO with over two decades of senior leadership experience at notable companies such as Gigamon, NetSuite, Microsoft, and Oracle. Most recently as CMO of Gigamon, Fred led a brand refresh and improved sales productivity and channel activation. As CMO of NetSuite he redefined the company’s enterprise strategy, leading worldwide marketing initiatives that drove product awareness and adoption.
Prior to NetSuite, Fred spent 8 years as General Manager of the U.S. Microsoft Office and Dynamics Businesses. He went on to lead the company’s worldwide marketing and go-to-market strategy, and spearheaded the execution of Microsoft Dynamics’ CRM and ERP lines. Responsible for a multi-functional team, Fred’s leadership and drive proved instrumental in the team’s ability to deliver innovative business and marketing strategies on a global scale.
Originally from Denver, Colorado, Fred received his B.S. in accounting and finance from the University of Colorado Boulder. He is a board member of the University Of Colorado Leeds School Of Business.