Industry veteran joins Constellation Research to extend coverage of enterprise software by publishing first report and holding first webinar.

DENVER, Colorado– Constellation Research, Inc., the award-winning research and advisory firm focused on disruptive technologies today announced the addition of J. Bruce Daley to the research team as Vice President and Principal Analyst covering mobility, sales force automation, and front office professional services. Daley’s research will add depth to Constellation’s business research themes: Technology Optimization & Innovation, Consumerization of Technology & The New C-Suite, Next Generation Customer Experience.

Daley’s research will focus on those trends driving the adoption, implementation, and modernization of enterprise class technology. Daley will also cover sales force automation (SFA) for Constellation with an emphasis on mobile technology. The addition of Daley bolsters Constellation’s ability to provide its clients with the most comprehensive analysis of disruptive technologies.

“I am honored to join Constellation Research and to contribute to the success of our clients with my research and writing” noted J. Bruce Daley.  “Throughout my career I have been a lifelong student of the software business, although I am not sure that speaks well for me as a human being, it gives me a unique perspective on how the industry really works. Constellation Research is the ideal platform and provides a pulpit for me to help clients see trends more clearly and make strategic decisions more quickly.” 

Daley was for many years the publisher of the Siebel Observer, the largest publication covering the CRM pioneer.  Later he co-founded a boutique advisory services firm that brokered the sale of system integrator Blue Hammock Inc. to GCI International (now called Collabera) and conducted over 250 consultations with mutual funds, hedge funds, and private equity funds. Widely quoted in The Wall Street Journal, The New York Times, The Financial Times, Daley also founded the Enterprise Software Summit.

 “Our clients are asking for how to modernize legacy front office systems, and how to take sales force automation into the 21st century. ” noted R “Ray” Wang,  Principal Analyst and Chairman of Constellation Research, “Bruce brings the historical focus of CRM and the network of professionals who are seeking to modernize through the cloud, mobile, and social.  I’m extremely excited to have Bruce on board.”

Daley's first research paper for Constellation: “Seeing the Good, the Bad, and the Ugly in Legacy Applications: How to Attack or Defend an Installed Base by Understanding How to Qualify the Success of a Legacy Applications" will be published on September 10. This original research will help sales representatives and sales management determine how likely a legacy implementation is to be converted so they can qualify opportunities and threats more quickly. The report will be available for purchase at

His first Webinar Where Do You Stand with Siebel will be held on Wednesday September 18 at 9:30 pacific (12:30 eastern).  With Oracle sending mixed messages about the product’s future, this webinar helps Siebel customers and partners determine where they stand and what different directions they can take in their implementation and their careers. Registration for the Webinar is at

Twitter: @brucedaley
Geo: Denver, Colorado

Bruce Daley 2013 Research Agenda

  • Seeing the Good, the Bad, and the Ugly in Legacy Applications
  • State of Siebel in the Market 2013
  • 2013 State of Siebel Installed Base Survey
  • Mobile SFA
  • Results from the 2013 State of Siebel Survey
  • Innovating Around the Edges of Legacy CRM with Mobile SFA
  • Trends from this Year’s Super Nova
  • Super Nova Case Study

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