San Francisco, CA – August 28, 2013 Constellation Research, Inc. the research and advisory firm focused how disruptive technologies transform business models announced today the publication of “The Identity Manifesto: Seven Points on the Future of Identity” by Constellation Principal Analyst & CEO, R “Ray” Wang. This research report explores the future of identity and its implications for work, life and society. 

Identity often means many things to many people for good reasons. Traditional definitions of identity for the identity and access management professional have revolved around standards for authentication, access, authorization, and management. Key elements to the manifesto include:

  • B2B and B2C are dead. It’s a P2P and M2M world.
  • Users want identity the way they want it.
  • Identerati must move identity from geek to chic.
  • Context will drive future use cases.
  • Disruptive business requires identity.
  • Privacy isn’t dead.  It’s up to the identerati to guide us out of the morass.
  • New players are battling to orchestrate, manage and own your identity.

With the consumerization of technology, organizations realize that identity must have relevancy.  Why? The world can no longer be defined as business-to-business (B2B) or business-to-consumer (B2C).  In fact, the shift to a people-to-people (P2P) world changes the view on B2B and B2C as roles and relationships adjust with context.  The differences between b2b and b2c are contextual.

“The Future of Identity is a topic that spans across many business themes and must be addressed as we make the shift to a digital business environment,“ noted report author R “Ray” Wang.  “This is an area our clients find fundamental to their success.  Constellation intends to invest research resources in this area soon”

From customer experience to the future of work, Internet of things, matrix commerce and digital marketing, identity plays a key role in unifying people, process, technology and ecosystems.

As the battle for identity continues, commerce vendors, financial service entities, governments, hardware companies, social networks, software companies and telecom concerns seek the trust of users.  The result – a patchwork of trust agents will emerge to provide third-party trusted services.  Trust is the currency that enables identity. Transparency is the requirement.  The reputation economy foreshadows a world of authentic commerce or business.

Constellation recommends that market leaders take a C-A-R-E-based approach when approaching the future of identity.  Consider social logins for the enterprise.  Ask first when dealing with privacy. Raise the identity theft bar. Encourage emergence of independent trust agents.

This “big ideas” research report offers insight into how identity affects five of Constellation’s business oriented research themes: Digital Marketing Transformation, the Future of Work, the Next-Generation Customer Experience, Consumerization of IT, and Matrix Commerce.


More information about “The Identity Manifesto: Seven Points on the Future of Identity” can be found here:

ABOUT R “Ray” Wang
R "Ray" Wang is the Principal Analyst and CEO at Constellation Research, Inc.  He's also the author of the popular enterprise software blog "A Software Insider’s Point of View". Ray's a prominent keynote speaker and research analyst working with clients on innovation, business model design, engagement strategies, customer experience, matrix commerce, and big data.  He advises Global 2000 companies on business strategy and technology selection.

Twitter: @rwang0

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