“Rare Breed” authors Sunny Bonnell and Ashleigh Hansberger to Challenge Leaders to Be Defiant, Dangerous and Different During Mind-Share Experience

SILICON VALLEY, Calif. – January 21, 2020 – Constellation Research announced “Rare Breed” authors Sunny Bonnell and Ashleigh Hansberger will deliver an inspirational keynote, at the inaugural Ambient Experience Summit (AXS), challenging leaders to set a course for strategic rebellion. Embracing the traits of being bold, authentic and unconventional in leadership and customer experiences enable organizations to reinvent themselves, disrupt their industries and create new business models, the key factors for success in 2020 and beyond. AXS will be hosted in Atlanta on February 26–27, 2020.

This exclusive, invitation-only event will bring together leaders who understand and anticipate customers’ needs and recognize that customers call the shots. Through think-tank-style workshops, panels, fireside chats and networking sessions, the attending executives will focus on knowledge sharing and best practices for CX around organizational change, redefining processes and changes in thinking to disrupt before being disrupted.

Bonnell and Hansberger will share their wisdom and insights from their radical "outside the box" book written for the mavericks, oddballs and visionaries they call “Rare Breeds.” While most advice guides encourage leaders to change their inherent characteristics to get the job, get the promotion and get the client, the discussion will outline a different approach. Instead of trying to conform, leaders who follow their own paths will find success and make real impact.

“Successful businesses win because they recognize that they’re selling a customer experience as much as any product or service,” said Nicole France, vice president and principal analyst at Constellation Research. “Defining, shaping and delivering those experiences requires new tools, innovative approaches and different ways of inspiring and organizing people to make it happen. There’s huge value for everyone when leaders in this customer experience movement share thinking and lessons learned in their own transformations. Together, we’ll keep raising the bar and improving our ability to anticipate customers’ needs and design the experiences that serve them well.”

AXS will conclude with a celebration of the experience leaders listed on this year’s AX50 who have already started charting their unconventional and rebellious course. These are bold global executives who are unafraid of delivering amazing, transformative experiences across the enterprise. 



Constellation Research is a technology research and advisory firm based in Silicon Valley. We deliver strategic guidance to companies seeking to transform their businesses through the early adoption of disruptive technology. Our analysts draw on their experiences as practitioners to deliver pragmatic advice to CXOs leading digital transformation within their organizations. Clients include board of directors, C-suite executives, line-of-business leaders, and IT visionaries who are not afraid to challenge the status quo. Our mission is to conduct research on emerging technologies, identify and validate trends, and empower our clients to succeed in the digital economy.

Media Contact:
Aubrey Coggins
Constellation Research
[email protected]