Richie Etwaru has been “Apple-ing” user interfaces—one reinvention at a time.
Over the past two decades, he’s redesigned how humans interact with machines, four times. He replaced mainframes and green screens with the GUI at Wachovia. He turned static PDFs into dynamic, personalized documents at Barclays. He brought wealth management to mobile with the first iPad app UBS. He transformed pharmaceutical engagement by merging marketing, sales, and service into a single, human-centered experience at IQVIA.
Now, with Mobeus, he’s doing it again.
Richie’s fifth reinvention is the most ambitious yet: transitioning all self-directed digital interfaces into guided, companion-like journeys. The tele is his latest invention—patented, purposeful, and built to end digital loneliness. For Richie, this isn’t just another evolution. It’s the one that means everything.
