Brian Fitzgerald is the Senior Vice President of Digital Operations at Turtle. With more than two decades of expertise in digital transformation and operational excellence, Brian leads initiatives to modernize business processes, foster data-driven decisions, and implement innovative technologies that enhance customer experiences and profitability. His career includes leadership roles at GE, GE Supply, and Gexpro, where he excelled in sales, marketing, and pricing strategy. Brian is recognized for uniting teams behind innovation, improving margin performance, and introducing productivity-enhancing tools—making him a respected leader driving digital change in the industrial and electrical distribution sectors.