Raffaella Camera is the former Head of Brands & Advertisers Solutions for Epic Game’s Unreal Engine. In her role she directs strategic partnerships with brands, agencies and the XR tech ecosystem to help brands create their presence and engage with consumers in the Metaverse.
Previously, Ms. Camera was a Managing Director for the Accenture XR practice where she served as Global Head of Innovation & Strategy, defining the companywide XR positioning & offerings and directing ecosystem alliances. Prior to that she held leadership positions at major digital & traditional advertising agencies, emerging technology and eCommerce companies.