Jennifer Anaya is senior vice president, Global Marketing at Ingram Micro. She is responsible for leading the strategy and direction of the company’s brand, as well as Experience Design and Digital Marketing and Agency Ingram Micro (AIM), a global marketing agency specializing in channel marketing. Jennifer also serves as the executive lead of Ingram Micro’s premier global partner community, Trust X Alliance.
With 20 years at Ingram Micro and more than two decades of technology industry experience, Jennifer is a proven and innovative IT channel leader and change agent. In 2006, she established the IT Channel’s first dedicated full-service marketing agency, which was recognized in 2022 as the global ACE In-House Agency of the Year by ANA Business Marketing. She also led the transformation of the IT Channel’s longest formed partner community into a high-growth cohort of trusted experts that now spans six countries and forms a digital community.
Most recently she has played a key role in developing the company’s digital platform, Ingram Micro Xvantage™ serving partners in a more intuitive way with technology enablement, partnering, business insights and fully digitized buying across every technology category.
Jennifer resides with her husband and two daughters in North Tustin, Calif., and serves on the Executive Committee and Board of Directors of the non-profit, Girls Inc. of Orange County.
