Lubomira has a proven track record working in both highly complex and matrix organizations (Capgemini & Microsoft) and entrepreneurial, fast moving contexts (Valtech). She thrives in transformational initiatives and turnarounds especially in very dynamic and disrupted sectors.

Lubomira is a business-oriented and data-driven leader combining strategy and operational execution. She is a creative, passionate thought leader in digital marketing and regular conference speaker. Main specialties in digital are around:
• Digital transformation (impact of digital on organisations & traditional business models)
• Content (Digital Factories, CMS, DAM, PIM)
• Data (DMP, Web analytics & performance, CRM, big data)
• Connected Commerce
• Service design
• Agile Marketing

Lubomira is deeply connected to Startup & innovation ecosystem. She has a successful track record of bringing startup innovation into large accounts and establishing open innovation programs to foster incremental business and drive cultural change.