Alaska Airlines has named travel industry veteran Charu Jain as its new CIO. Jain joined the company from IBM during a critical and complex time. Jain's chief task is integrating the technology systems of Virgin America, which Alaska acquired for $2.6 billion.

Jain, who is one of five female CIOs in the U.S. airline industry, believes the future of the airline travel experience will further leverage mobile technology, data analytics and artificial intelligence, blending the physical and digital.

Jain has a bachelor's degree in economics from Lucknow University in India and an MBA in International Management at Lake Forest Graduate School of Management.