Barbara Martin Coppola is Chief Information Officer of Ikea, focusing on growing brand affinity and user adoption. Her unique marketing point of view combines an uncanny knack for data and analytics with an innate understanding of effective and empathetic creative work. She previously held marketing leadership positions with Google Express, YouTube, Chromecast and Google France. Before Google, Barbara worked for industry leaders Samsung and Texas Instruments. She lives in Chicago with her husband and two children.