VP of Global Design The Coca Cola Company: James Sommerville is a key leader in one of the world’s most valuable and innovative brands. His works over the last 5 years has been seen by billions of consumers, in over 200 countries. James joined The Coca-Cola Company in 2013. In his short time, he has been instrumental in re-branding over 20 global brands across the Coca Cola portfolio.

James recently led and launched the design of the ‘One Brand Strategy’ and “Taste the Feeling” global campaign for the Coca-Cola trademark. This global campaign was launched in 200 markets in a 24 hour period – the largest single campaign in the history of marketing.