Giles Richardson has worked within the digital industry for 15 years specialising in data driven measurement, optimisation and personalisation of online marketing and the digital experience when people arrive. He is on a mission to leverage and task the data available today with making the whole online experience better. An economist by training, Giles passionately believes that as the data increases the scope for debate reduces. Giles joined RBS group in 2012 from Barclays.