George Hanson joined Panera in December 2019 as Senior Vice President, Chief Digital Officer, bringing his extensive digital, e-commerce, and direct consumer marketing experience to the company. Before joining Panera, George served as Vice President, North America E-Commerce and Retail Stores for Under Armour, holding full P&L responsibility for the North America Direct to Consumer business. Previously, he led the digital business for Lane Bryant, and held various leadership U.S. and Global positions at Lands’ End, including leading the Lands’ End Japan business based in Tokyo. Currently, George serves as a member of the National Retail Federation’s Digital Council and of Google’s Retail Advisory board.

George holds a Bachelor of Business Administration degree from the University of Wisconsin-Oshkosh and a Master of Business Administration from the University of Wisconsin-Madison.