Vlad Kuznetsov is the Senior Vice President and Chief Information Officer at Sephora. In his role, Vlad is responsible for all digital and retail technologies for the Americas, bringing to life the client experiences through technology innovation and enterprise services that define the strategic programs for Sephora.com and stores. In addition to accelerating company efficiency and opportunity, Vlad oversees a team whose main focus is reimagining a seamless customer journey to achieve revenue-generating results.

Poised for steady growth and success, Vlad continues to transform and build Sephora’s state of the art technology, in order to meet client needs and Sephora’s internal applications, infrastructure and security. His team leads engineering functions for all of Sephora’s Digital properties including: Sephora.com, mobile applications, data, store systems, integrations, performance engineering and enterprise quality.

Vlad has a proven track record of delivering innovative software products to market. Prior to Sephora, he held the title of Group VP, Product Engineering at Macy's where he was responsible for all customer-facing applications. Before his time at Macy’s, Vlad had several leadership roles focused on eCommerce and web engineering for brands including Minted.com, The Men's Warehouse, Shutterfly and Walmart.com. Vlad currently lives in Daly City, California.