Evonne Lai is an NYU Stern MBA with broad management skills and deep expertise in the consumer and enterprise software industry. Her background includes driving new product strategy, product development, and product marketing of new software solutions channels spanning 15+ years using various business models (SaaS, enterprise license) leveraging direct, internet, retail, and partner channels, and factoring in mobile / tablet strategies, accessibility, and security considerations. Evonne's core competencies include product management, pricing and product strategy, competitive analyses, segmentation analysis, online marketing, business intelligence, messaging/positioning, technology partnerships, online banking, Customer Relationship Marketing (CRM), Partner Relationship Management (PRM), Enterprise Relationship Management (ERP).