Avi Sokol is a Business and Technology executive leader with significant experience in leading, building and driving strong, successfull and athletic teams to achieve business value. Avi has outstanding communication skills at all levels leveraging experience at different roles including sale, marketing, pre sales and CIO, and is an effective influencer across the organization. Avi's expertise is in building large (and small) scale business solutions including Saas, Mobile, cloud, Unified communication, software development and collaboration platforms with advance User Interface. His creativity and Project management capabilities help push his team for great success in many business and IT initiatives/ projects with aggressive time lines at a very high level quality. Avi has a strong record of utilizing business process knowledge, talent management and emerging technologies to bring significant business value. Avi builds trust relationship throughout the organization, with customers and partners, with strong customers and vendor management capabilities, valued negotiation skills. Avi is a creative and athletic leader focusing on user experience, efficiency and effectiveness. He has a proven record of consistency, ability to change and deliver, resulting in business and customer value, smart operation and strong organization. Avi has more than 20 years of experience in high tech, software, sales and business operation in N America, APAC and EMEA.