Alexandra Lutz joined EQT in 2019 as the Head of Digital Growth, US where she helps identify and execute trajectory-changing growth opportunities across EQT’s global portfolio of companies with an emphasis on go-to-market, product and service innovation and customer experience transformation. Prior to joining EQT, Alexandra was the Chief Strategy Officer at Huge, an IPG agency, where she led the Business Transformation practice, working with clients in CPG, Media & Entertainment, Financial Services, Industrials and Retail to operationalize their innovation strategies, establish new businesses and new products and re-imagine their existing ones. Earlier in her career, Alexandra was a startup executive at Food52 (acquired by the Chernin Group) and CollegeHumor (an IAC company) and a management consultant. Alexandra has a BA from Yale University and an MBA from Columbia Business School.
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