Enterprise concerns about the data and privacy risks with generative AI abound as 63% of organizations are putting in controls to limit exposure to the technology, according to a Cisco study.

The study, the Cisco 2024 Data Privacy Benchmark Study, drills down on generative AI concerns. The study was based on responses from 2,600 privacy and security professionals around the world.

Among the key findings:

  • 27% have banned generative AI use at least temporarily.
  • 48% admit entering non-public company information into generative AI tools.
  • 91% of businesses say they need to do more to reassure customers about how their data will be used.
  • More than 90% of respondents said generative AI needs new techniques to manage data and risks.
  • 69% said generative AI is a threat to an organization’s legal and intellectual property rights.