CEOs are ramping up generative AI adoption as they shift from pilots to active usage, according to the Winter 2024 Fortune/Deloitte CEO survey.

The survey, based on 107 CEOs mostly in the US, found 56% of respondents rank efficiency and productivity as the primary benefit. According to the survey, 58% of CEOs say they are already implementing genAI to automate manual tasks, up from 40% in October, and 45% say they are reducing operating costs.

Going forward, CEOs are looking to balance costs and innovation. Fortune/Deloitte said 51% of CEOs are implementing genAI to accelerate innovation.

A few key generative AI adoption stats from the survey:

  • 50% of CEOs say they are using AI to automate content generation.
  • 42% say genAI is writing code.
  • 56% are using genAI to increase efficiencies.

Related: Middle managers and genAIWhy you'll need a chief AI officer | Enterprise generative AI use cases, applications about to surge

Other takeaways include:

  • Geopolitical instability was rated as the primary disruptor by 65% of CEOs surveyed.
  • 27% of CEOs express optimism about the global economy, up from 7% in the fall of 2023.
  • 22% of CEOs have high optimism about their companies.