Rob Roy is chief digital officer for and telesales. He is charged with driving digital transformation across multiple functions, with an emphasis on sales, marketing, technology and analytics. 

Rob’s mission is to deliver the largest scale digital transformation of any Fortune 100 company to date, and help Sprint become a data-obsessed, customer- and digital-first mobile company.

He is developing, leading, and implementing digital strategies for a broad group of initiatives. These include customer acquisition, care and retention, and other marketing and sales channels to drive the company’s development of a one-to-moment relationship with its customers. The role is focused on continuing Sprint’s digital evolution, developing and driving strategies that fuel growth, achieve strategic and operational goals, and address significant opportunities for exceptional customer experience.

Prior to his current role, Rob served as senior vice president-head of eCommerce and digital revenue for and from 2015 to 2016 for the No. 1 cable company in the U.S. He was responsible for the company’s strategic vision, product development and sales across all digital channels for residential and business, serving more than 22 million customers and accounts. 

Rob also served as head of eCommerce and digital marketing for and from 2011 to 2015, responsible for the eCommerce, self-service and digital marketing activities for the No. 2 cable company in the U.S. He was responsible for eCommerce strategy and vision, growth strategy, product development, and sales and marketing across all digital channels for the residential business, serving more than 14 million customers.

Prior to his roles in cable, Rob founded a grocery delivery startup and worked in multiple positions within the eCommerce department for Circuit City.

Rob is a graduate of James Madison University. He lives in Northern Virginia with his family.