| Constellation Research

News Analysis - IBM and VMware announce partnership to accelerate enterprise hybrid cloud adoption >> Looking promising

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

We are attending the IBM InterConnect conference happening in Las Vegas this week, and probably the most important announcement for CxOs with on premises VMware loads has been the partnership between IBM and VMware.

So let’s take apart the press release in our customary style (it can be found here):

Las Vegas – IBM InterConnect and Palo Alto, CA - 22 Feb 2016: IBM (NYSE: IBM) and VMware, Inc. (NYSE: VMW) today announced a strategic partnership designed to help enterprises take better advantage of the cloud’s speed and economics. The new agreement will enable enterprise customers to easily extend their existing workloads, as they are, from their on-premises software-defined data center to the cloud.

MyPOV – Good summary of the partnership, all about moving loads from on premises to cloud.

With nearly 100 percent of Fortune 100 customers utilizing VMware technologies, this partnership will help preserve and extend customer investments across thousands of data centers. Customers will be able to leverage VMware’s proven technologies with IBM’s growing footprint of 45 Cloud Data Centers worldwide, helping companies scale globally while avoiding retooling expense, development risks and reducing security concerns.

MyPOV – Here is where the main synergies for the vendors lie: VMware has not been able to build enough data centers to be a viable partner for its existing customers to move loads to the cloud on a worldwide scale, which today is at least 20+ locations. And IBM needs more load for its cloud, being the only major cloud vendor with no ‘organic’ load to fuel its data center growth.

IBM and VMware have jointly designed an architecture and cloud offering that will enable customers to automatically provision pre-configured VMware SDDC environments, consisting of VMware vSphere, NSX and Virtual SAN on the IBM Cloud.

MyPOV – This is the beauty of the bare metal nature of SoftLayer / IBM Cloud – in this case VMware can bring its offerings – as mentioned above – pretty much one to one to the IBM Cloud, no modifications, no re-imaging on different hypervisors (something VMware would not be a fan of anyway) necessary.

With this SDDC environment in place, customers will be able to deploy workloads in this hybrid cloud environment without modification, due to common security and networking models based on VMware.IBM will utilize its extensive CloudBuilder tools and workload automation capabilities to automatically provision pre-configured or custom workloads to the cloud, validated by VMware's design patterns for Software Defined Data Center architectures. In addition, VMware has extended vRealize Automation and vCenter management tools to deploy and manage environments on the IBM Cloud, as if they are part of a customer’s local data center.

MyPOV – First thing customers when moving to a hybrid cloud is how to automate things, good to see both vendors have their respective tools. Both vendors need to work on a clarification which tool to use in which scenario to avoid confusion.

The two companies also will jointly market and sell new offerings for hybrid cloud deployments, including seamless workload migrations, disaster recovery, and capacity expansion and data center consolidation.

MyPOV – And after automation tools, customers ask for out of the box offerings, good to see that both vendors are thinking about them.

“This partnership, an extension of our 14-year plus relationship with IBM, demonstrates a shared vision that will help enterprise customers more quickly and easily embrace the hybrid cloud,” said Pat Gelsinger, chief executive officer, VMware. “Our customers will be able to efficiently and securely deploy their proven software-defined solutions with sophisticated workload automation to take advantage of the flexibility and cost effectiveness of IBM Cloud.”

MyPOV – Good quote from Gelsinger, who I have been asking each VMworld on why VMware is not more aggressive on the topic of cloud migration, well now the data center location and investment side is addressed.

"We are reaching a tipping point for cloud as the platform on which the vast majority of business will happen,” said Robert LeBlanc, senior vice president, IBM Cloud. “The strategic partnership between IBM and VMware will enable clients to easily embrace the cloud while preserving their existing investments and creating new business opportunities.”

MyPOV – LeBlanc’s favorite topic is right now the ‘tipping point’ for cloud – and I agree to a certain point with him that cloud technology becomes much more of a When? And How? Question than an If? Question for enterprises.

Additional key benefits for customers when the new offerings are available will include:
IBM and VMware will provide the expertise, solutions, and cloud infrastructure to help customers manage and scale their IT resources running in private and public clouds, utilizing the tools, processes and APIs with which customers are already familiar,
Through sophisticated workload automation, clients will have the ability to quickly provision new or scale existing workloads to the IBM Cloud,
Companies will have additional reach and scale to more easily start locally and scale globally with cloud capabilities, and also comply with data residency and other regulatory mandates,
VMware customers will be able to use a flexible, monthly-based consumption pricing model that makes it more cost effective for users by enabling a simple pay-as-you-go option,
The IBM Cloud will be a showcase platform in the VMware vCloud Air Network cloud provider ecosystem.

MyPOV – Good list of new capabilities, good to see the elasticity argument front and center – for both loads and billing. Equally good to see the data residency question coming up, something we have covered extensively – see here.

Overall MyPOV

It’s always good when customers win, and here customers and both partners win. VMware customers for the first time get a global cloud partner, with who they can negotiate SLAs, rates and get one bill, something the heterogeneous VMware partner ecosystem was not able to provide. VMware addresses the public cloud demand of its customer and IBM gets more load into its cloud, which it needs to compete on the economy of scale level to get to the larger competitors (who all have some sort of organic load).

But a synergetic win / win / win across partners and customers does not guarantee success, there are many areas where IBM and VMware could not execute well, starting with product, licensing and go to market. Given the sense of urgency for both vendors, I think it is unlikely both can afford to not make the partnership work. And the lack of alternatives add additional pressure to make it work. There is no other bare metal cloud provider with 40+ locations that VMware could use, there is no other vendor who has a SDDC architecture and owns approximately 90% of the enterprise on premises load. So enterprise should take comfort of these mechanics, that are making a successful partnership more likely than not. We will be watching.

More on IBM:

Event Preview - IBM Interconnect 2016 - read here
Site Visit - IBM Design Studio Austin - read here
MarketMoves - IBM strikes 3x in Fall - Cleversafe, The Weather Company and Gravitant - read here
News Analysis - IBM launches Industry's First Consulting Practice Dedicated to Cognitive Business - a good move it's early times - read more
News Analysis - IBM plans to acquire Cleversafe to propel Object Storage into the Hybrid Cloud >> a good move. Read here
Market Move - IBM acquires StrongLoop - nodejs comes to BlueMix - read here
News Analysis - IBM and ARM Collaborate to Accelerate Delivery of Internet of Things - The IBM NextGenApps Stack emerges - read here
Progress Report - IBM Cloud makes good progress - but needs to attract more load - read here
Market Move - IBM gets into private cloud (services) with Blue Box acqusition - read here
Event Report - IBM InterConnect - IBM makes bets for the hybrid cloud - read here
First Take - IBM InterConnect Day #1 Keynote - BlueMix, SoftLayer and Watson - read here
News Analysis - IBM had a very good year in the cloud - 2015 will be key - read here
Event Report - IBM Insight 2014 - Is it all coming together for IBM in 2015? Or not?
First Take - Top 3 Takeaways from IBM Insight Day 1 Keynote - read here
IBM and SAP partner for cloud - good move - read here
Event Report - IBM Enterprise - A lot of value for existing customers, but can IBM attract net new customers? Read here
Progress Report - The Mainframe is alive and kicking - but there is more in IBM STG - read here
News Analysis - IBM and Intel partner to make the cloud more secure - read here
Progress Report - IBM BigData an Analytics have a lot of potential - time to show it - read here
Event Report - What a difference a year makes - and off to a good start - read here
First Take - 3 Key Takeaways from IBM's Impact Conference - Day 1 Keynote - read here
Another week and another Billion - this week it's a BlueMix Paas - read here
First take - IBM makes Connection - introduces the TalentSuite at IBM Connect - read here
IBM kicks of cloud data center race in 2014 - read here
First Take - IBM Software Group's Analyst Insights - read here
Are we witnessing one of the largest cloud moves - so far? Read here
Why IBM acquired Softlayer - read here

Cloud-Based Customer Service and Customer Experience: Verint’s Acquisition of Contact Solutions

Vice President and Principal Analyst, Constellation Research
Constellation Research

Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future. Coverage Areas: Next Generation Customer, Digital Marketing Transformation Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only…...

Cloud-Based Customer Service and Customer Experience. Verint^® Systems Inc. announced its acquisition of Contact Solutions, a leading provider of real-time, contextual customer care solutions. The combination of Contact Solutions advances the Verint Customer Engagement Optimization^™ portfolio with the addition of cloud-based solutions that enhance voice and mobile self-service through automation and analytics-driven personalization. By joining Contact Solutions’ strong self-service capabilities with its advanced customer analytics, engagement management and workforce optimization solutions, Verint is extending omnichannel engagement across the enterprise. With this acquisition, Verint is furthering its mission of being the world’s leading Actionable Intelligence^® platform that enables organizations toprovide crucial insights that empower decision makers to anticipate, respond and take action.

Cloud-base Voice and Mobile Self-Service. The combination of Contact Solutions and Verint will increase the value proposition that customers of both companies receive. Verint customers will be able to extend their investments in omnichannel customer engagement with expanded cloud-based voice and mobile self-service options. Contact Solutions’ dynamic customer base—including many public sector and commercial organizations—will have access to new world-class actionable intelligence with the ability to leverage leading customer engagement optimization solutions to help transform their end-to-end customer engagement.

Personalization Engine: Providing Intelligent One to One Service. Today’s forward-thinking organizations understand the value of delivering personalized and contextually relevant interactions that enhance the customer experience and heighten loyalty. Backed by a robust set of analytics, Contact Solutions’ personalization engine analyzes and adapts call flow and the pace of interactions based on caller behavior. For example, if a caller most frequently selects “account balance” from a set of menu options, the personalization engine can detect this behavior and dynamically rearrange the menu so “account balance” is always the first option presented to that caller. This reduces both time and effort, resulting in better experiences for customers, and decreasing interaction costs for the enterprise through higher automation rates and shorter calls.

Cloud-based Solutions Extends Engagement Optimization Across Smartphones, Tablets and Personal Computers. The rise of “digital-first” approaches to customer engagement has opened the door for consumer engagement at any point in the customer journey. Thanks to the widespread adoption of smartphones, mobile self-service is on the rise and growing in popularity. To address customer demand and market dynamics, Contact Solutions delivers My:Time^{™ (}its patented digital engagement platform.) This cloud-based solution extends engagement optimization across smartphones, tablets and personal computers. With advanced, cross-channel messaging functionality, it enables customers to start a digital interaction on one device and continue it on another, allowing continuity and continued personalization of interactions. Leveraging My:Time’s App2Agent^™functionality takes mobile customer service another step forward by enabling a seamless transition from self-service to live service within a mobile app, mobile web or web application. This will advancing mobile self-service and engagement.

Privacy and Security: Combating Contact Center Fraud. The combination with Contact Solutions also will add functionality to Verint’s solution set focused on mitigating risk, identifying fraud and reducing loss. For instance, Contact Solutions’ capabilities complement Verint Identity Authentication and Fraud Detection^™, the innovative technology that delivers passive voice biometrics to profile and recognize the voiceprints of fraudulent callers—while makingcaller authentication faster, easier and more secure. Backed by advanced analytics, Contact Solutions brings advanced “upstream fraud detection” functionality that can identify suspicious caller behavior within voice self-service interactions. As potentially threatening interactions surface, red flag detection alerts users to problems and tailors appropriate responses.

MY POV: Businesses need to decide the evolution into the cloud, especially when it comes to customer engagement, customer service and especially mobile and self-service. As customers become more and more attached to their phone, and their expectations for customer engagement higher than ever, it’s really time businesses decide on their digital transformation strategy and start now. Tomorrow is too late!

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Cloud and IoT That Drive Better Business Results and Awesome Customer Experiences

Next-Generation Customer Experience B2C CX Chief Customer Officer Chief People Officer Chief Human Resources Officer

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The Secret to Success in IoT: Microsoft Partner ICONICS Shares It’s IoT Cloud Experiences

Vice President and Principal Analyst, Constellation Research
Constellation Research

What is the Internet of Things (IoT)? The Internet of Things (IoT) is a hot topic these days. Unlike many overhyped technology visions over the years, IoT has the underpinnings today to start happening throughout the developed world. Sensors everywhere. Ubiquitous mobile wireless communications. Powerful data analytics. Graphic visualization tools.

Although the Internet of Things (IoT) often refers to connected devices in a personal or industrial setting, it also has the potential to unlock vast opportunities in many cities today, from energy management in civic buildings to traffic monitoring to public services. But that wealth of possibilities can be overwhelming to local governments, as public agencies try to find ways to get started with IoT while making the most of limited resources. The CityNext blog has some advice from guest blogger Melissa Topp of Microsoft partner ICONICS: Don’t try to do it all at once. Instead, pick one thing and spend time getting it right before expanding your Cloud IOT program.

So Pick Your Best Bet And Get Started on IoT! ICONICS works with Microsoft to deliver cutting-edge tools for infrastructure, mobility and analytics, on a Microsoft Azure cloud platform that reduces capital investment and dramatically expands data storage and processing capabilities. In her post, Topp explains how a recent smart energy management project for Peirce Elementary School in Arlington, Mass., illustrates the keys to success for cities’ IoT Cloud deployments. By starting with a single project — in this case, cutting summer operating costs in a school building — then focusing on that problem until they had it right, and finally expanding their program in phases, the school’s administrators were able to discover and resolve equipment problems and lower energy costs. Topp’s experience is a good reminder to businesses in any industry that IoT deployments don’t have to be massive and overwhelming to make an impact.

Want To learn More About How Microsoft IoT Helps Cities and Businesses? Here’s a link to understand how this can happen and while you are taking a look at this consider how, when a city changes how it does things, how does that affect the experience of the customer of that city? It’s huge!

IoT Can Be Daunting for City Governments. After all, with just one of Google’s self-driving cars gathering 750 MB of sensor data every second of driving time, the amount of data that a fully wired city would generate in a second would have to be in the petabytes. What’s more, cities would have to figure out where to put all that data. It’d be a bigger problem than Boston had finding places to put all its snow during last winter’s relentless blizzards! But it doesn’t have to be daunting. How do you eat an elephant? One bite at a time. Think of IoT as the same thing. Don’t try to do everything. Just pick one aspect of your business where it will have a real impact to revenue generation, cost savings, and the customer experience.

Wired (IoT) Cities Drive Better Experiences. Nonetheless, cities around the world are “wiring up,” as the many Microsoft CityNext customer stories can attest. Among those cities are also many ICONICS customers. They’re successfully transforming themselves through greater operational visibility and efficiencies using our HMI/SCADA, mobility, and analytics tools for cutting-edge energy and sustainability solutions.

In working with hundreds of cities worldwide, we’ve found that their successful deployments typically have three common hallmarks that we might call “secrets” of their success.

First, they chose one place to start, many with a specific need in their municipal utilities, water treatment facilities, transportation systems, or schools.
Second, they focused their limited resources and energies on that starting point to ensure it worked, taking as many lessons as they could from it.
Third, they didn’t try to solve everything at once, but rolled out their deployments in phases.

What is An Example of a City That Has Gone Down The IoT Path? Arlington, Massachusetts, a town of 43,000 people six miles northwest of Boston, started with the need of its public schools to consolidate summer operations into one building, Peirce Elementary School. To help save air-conditioning costs, the district bought a new chiller, but it also sought energy management software. After evaluating competitors’ offerings, it chose ICONICS Facility AnalytiX hosted on the Microsoft Azure cloud platform. Using Azure eliminated the need for any upfront capital expenditures in IT infrastructure.

Facility AnalytiX uses advanced Fault Detection and Diagnostics (FDD) technology. FDD works via customizable fault rules that weigh the probability of equipment failure. It then alerts staff to actions they can take when faults occur.

IoT Focus Helps Save Time and Money. When equipment fails, the software analyzes current and historical information (along with symptom/cause relationships), executes predictive algorithms, and provides a list of possible causes sorted by probability. This information is securely available to all key stakeholders from desktops, browsers and smart devices such as Microsoft Surface tablets. FDD helped the district cut the time its HVAC contractors spend searching for malfunctions by as much as 20 percent.

The Facility AnalytiX software also showed that the chiller was unnecessarily turning itself on and off every five minutes. This cost the district energy and would potentially reduce the chiller’s lifespan, as constant cycling would put more wear on the equipment. The software helped the district save 20 percent of its energy consumption the first winter after installation.

When You Implement IoT, Phase it in With Fast, Easy Cloud Scalability. With the success of Arlington’s deployment of smart energy-management software in that single elementary school, the town is already working to adopt it to another school. And government buildings are likely candidates for additional deployments. In other words, it found one place to start; focused its resources on making it work; and is taking a phased approach.

With Microsoft Azure, adding those buildings to Arlington’s Facility AnalytiX operations dashboard is fast, easy, and economical. That’s because, by simply connecting to existing HVAC equipment, sensors, and SCADA network hookups, Azure can spin up another instance of Facility AnalytiX with just a series of mouse clicks.

Arlington is just one of many examples from the ICONICS customer base of a city that is implementing IoT — sometimes without actually realizing it — to improve operational visibility and lower costs. As the town adds more buildings to its smart-energy network, those benefits will continue to grow.

With Microsoft Azure, it won’t need to add any IT infrastructure that requires money, maintenance, repairs, and upgrades. In effect, Microsoft Azure is a standby IT resource for Arlington, just waiting to be tapped whenever new demands arise.

Want to Learn More About Cities, Clouds and IoT? For more ICONICS IoT customer stories or to learn more about ICONICS products and solutions, visit www.iconics.com/IoT. Learn more about ICONICS’ smart city solutions on Twitter. Follow Microsoft CityNext on Twitter for news, trends, and smart city solutions.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Cloud, IOT and Customer Experiences

Tech Optimization

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Disrupt Your Friday with #DisrupTV

Aubrey Coggins

Constellation Research

Aubrey (Levinstone) Coggins manages Constellation's marketing and communications programs and is the producer of DisrupTV, a weekly Web series on innovation and the enterprise.  She previously served as a senior manager of corporate communications at Egnyte and held account roles at Access Communications and The Hoffman Agency. Born and raised in Texas, she received a bachelor's degree in Public Relations from The University of Texas at Austin – Hook ‘em!   ...

Have you tuned in for #DisrupTV?

We recently launched a weekly Web series focused on disruption where we interview key players in the enterprise, including those working with companies or groups disrupting markets - or even themselves. If you’re interested in business innovation, hot startups, and weekly enterprise updates with influencers across markets, then you must check out the show.

DisrupTV is streamed live every Friday on blab with our hosts R “Ray” Wang and Vala Afshar. If you are reading this on Constellation’s site, you probably know Ray. If you don’t know Vala, he’s a master of social media, the chief digital evangelist at Salesforce, a blogger on Huffington post - and an amazing co-host for our show.

On week one, we interviewed Whitney Johnson, author of “Disrupt Yourself.” She discussed the important steps to take when looking to shake things up for yourself and your career. If you get stuck, it might be time to take risks and make a change. We also had our very own Chris Kanaracus on to chat about the trending news for the week, in addition to Brian Fazo reporting live from Super Bowl 50!

Week two, we had great conversations with Crawford Del Prete, EVP and chief research officer at IDC, along with Ron Miller, enterprise tech reporter at TechCrunch.

DisrupTV 2.12.16 with Crawford Del Prete, IDC from Constellation Research on Vimeo.

Last week, we hosted Intel’s CIO Kim Stevenson, ZDNet’s Chief Editor Larry Dignan, and Switch Communications’ CEO Craig Walker.

#DisrupTV Featuring Kim Stevenson, Intel 2.19.16 from Constellation Research on Vimeo.

This is just the start. We already have a stellar list of folks scheduled over the next few months:

2/26: David Bray, FCC CIO, Eisenhower Fellow, and Harvard Visiting Executive In-Residence
3/4: Alex Osterwalder, Founder of Strategyzer.com
3/11: Christine Stoffel, Founder and CEO of SEAT (Sports & Entertainment Alliance in Technology)
3/18: Ganesh Bell, Chief Digital Officer at GE
3/25: Mei Lin Fung, Co-Founder of Secretariat at People Centered Internet
4/1: Dr. Alissa Johnson, Chief Information Security Officer for Stryker
4/8: Anders Brownworth, Principal Engineer at Cirlce.com and Lecturer at MIT
4/15: Sharon Wienbar, CEO of Hackbright Academy
4/22: Aneesh Chopra, Co-Founder & EVP of Hunch Analytics, First Federal Government CTO, and Author of Innovative State
4/29: Deborah Mills-Scofield, Founder of Mills-Scofield, LLC & Visiting Scholar at Brown University
5/6: Randy Guard, EVP & CMO at SAS
5/13: Wendy Lea, CEO at Cintrifuse
5/20: Mayur Gupta, SVP and Head of Digital at Healthgrades

Interested in the full list? It can be found here.

Thanks to everyone who has joined and watched the show over the last few weeks. If you are interested in submitting a speaker or topic, feel free to tweet us at @DisrupTVShow (following us would be great too!).

A special shout out to the Constellation Executive Network for allowing us to produce this show every week.

See you on Fridays at 11 AM PT. Be sure to tune in live and tweet your comments and questions to @DisrupTVShow and #DisrupTV on Twitter.

Innovation & Product-led Growth Tech Optimization Future of Work Data to Decisions New C-Suite ML Machine Learning LLMs Agentic AI Generative AI Robotics AI Analytics Automation B2B B2C CX EX Employee Experience HR HCM business Marketing Metaverse developer SaaS PaaS IaaS Supply Chain Quantum Computing Growth Cloud Digital Transformation Disruptive Technology eCommerce Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP Leadership finance Social Healthcare VR CCaaS UCaaS Customer Service Content Management Collaboration M&A Enterprise Service Chief Information Officer Chief Technology Officer Chief Digital Officer Chief Data Officer Chief Analytics Officer Chief Information Security Officer Chief Executive Officer Chief Operating Officer Chief Financial Officer Chief Marketing Officer Chief Revenue Officer

Read more about Disrupt Your Friday with #DisrupTV

Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

Vice President and Principal Analyst, Constellation Research
Constellation Research

Yes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:

What’s the Video About? The TV and video campaign, created by Goodby Silverstein & Partners and directed by feature film director J.C. Chandor, opens with two men sitting at a dive bar watching the Super Bowl on TV. One of the men is a nervous-looking businessman in a suit, and the other is a street-wise gambler.

“How much you in for?” asks the gambler, assuming the businessman is betting on the game. When the CMO answers “$4 million,” the gambler is stunned.

“And the scariest part is, it’s not even my money. There are going to be a lot of unhappy people if this doesn’t pay off,” the CMO says.

He’s talking about his 30-second TV ad, of course, for his cream cheese brand. And when it does not go over well, the gambler buys the CMO a drink.

The ad ends with the question, “Do you know what your marketing is doing?”

So What’s the Point of the Ad? “The ad tells the story of a CMO who didn’t look at the data, and is hoping that one big ad for his cream cheese company will do something amazing — but the odds are it won’t work out that way for him,” said Alex Amado, VP-experience marketing at Adobe. “Brands that don’t take that data into account are gambling with their company’s money.”

The ad is the latest in a series of humorous spots for Adobe Marketing Cloud — including its 2013 “Click Baby, Click” and last year’s “Mean Streets” — which show what can happen when CMOs don’t know what their marketing dollars are doing.

So What Is Adobe Marketing Cloud Video Really About? The Data! Adobe, which has never bought an ad in the Super Bowl, decided to capitalize on this “moment in time” in which marketers are thinking about advertising, Mr. Amado said. “We are absolutely not anti-TV advertising — we are pro-data,” he said.

In fact, Adobe is running the spot on late-night TV shows including “Jimmy Kimmel Live,” “The Late Show with Stephen Colbert” and “Saturday Night Live” the night before the Super Bowl.

But it’s focusing a large portion of its media buy on a targeted video campaign, which launches today, on sites geared toward marketers with an interest in the Super Bowl, including USA Today’s Super Bowl Ad Meter and CBS News’ 50 Greatest Super Bowl commercials.

“The biggest place we’re advertising is in the spaces that host conversations around the Super Bowl,” Mr. Amado said. “It’s a great place to reinforce our message about Adobe Marketing Cloud and being data-driven.”

The campaign also includes a large social media effort, including paid advertising on Twitter and LinkedIn. “LinkedIn works really well for us from a b-to-b perspective, because we can target our key audience — marketers — by their titles,” Mr. Amado said.

My POV: This was an interesting way to make the point that this ain’t your grandpa’s marketing anymore. It takes a lot more sophistication and data is definitely part of the game. So my point is you have to be on the field to even begin playing the game. So get on the field, come to love data and win with it. You’ll be glad you did when you start to see your campaign bring in a winning steak.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Marketing Cloud Applications and Analytics That Drive Better Business Results

Marketing Transformation Innovation & Product-led Growth Tech Optimization Data to Decisions Future of Work Digital Safety, Privacy & Cybersecurity Distillation Aftershots Next-Generation Customer Experience Matrix Commerce New C-Suite AI ML Machine Learning LLMs Agentic AI Generative AI Robotics Analytics Automation Cloud SaaS PaaS IaaS Quantum Computing Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service developer Metaverse VR Healthcare Supply Chain Leadership Marketing B2B B2C CX Customer Experience EX Employee Experience Growth eCommerce Social Customer Service Content Management Chief Marketing Officer Chief Information Officer Chief Technology Officer Chief Data Officer Chief Digital Officer Chief Analytics Officer Chief AI Officer Chief Information Security Officer Chief Product Officer Chief Financial Officer Chief Operating Officer Chief Executive Officer Chief Experience Officer

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Event Preview - IBM Interconnect 2016

Holger Mueller

Vice President and Principal Analyst
Constellation Research

En route to IBM Connect in Las Vegas it is time to order some thoughts on where IBM stands in its move to the cloud and overall becoming more of a software company.

Let’s organize our thoughts from bottom up the tech stack, and focus on what matters to CxOs out there.

So take a look at the video:

Event Preview: IBM Interconnect 2016

If you don't have time to watch - read on:

Hardware - Yes hardware matters. Though not the feature at Connect, it is very much relevant, as IBM optimizes new offerings to run better on both its mainframe and Power platforms. These platforms matter more and more as Watson gets optimized for them.

IaaS - SoftLayer has been rolled out to 46 locations in 2015. Location matters for IaaS both from a performance and a compliance perspective. At this point SoftLayer / IBM Cloud is ahead of the competition by orders of magnitude. Many of its outsourcing opportunities are connected with the rollout, but at its core SoftLayer has one of the smallest defaulf pod sizes of all IaaS players, and that matters in the IaaS ‘monopoly’ game being played right now.

Watson - Watson remains key for IBM as a true differentiator in the cognitive computing area. IBM has achieved this without (yet) delivering overwhelming results to both customers and itself. A change in leadership may address this, the strategy is clear: A DaaS (Data as a Service, see the very recent Truven acquisition) combined with Watson strategy is very clear. Sometime IBM will license content, sometimes (see e.g. WeatherCompany) own it. 2016 will be key for IBM to deliver value for customers at scale, results for IBM as a vendor to keep Watson real.

New offerings - There is room between IaaS and PaaS and IBM has come up with two new offerings, video services and blockchain. Video service matter to all cloud players, as video creates load, load creates economies of scale and those TCO advantages. IBM now has a viable offering for both on demand (Clearleap) and streaming video (UStream) and a new focus on video – we will see what it can make of it at Connect. And Blockchain is of course interesting technology for enterprises, mainly (for now) in the Financial sector - where - not surprisingly - IBM is one of the most active tech stack vendors working on Blockchain support.

BlueMix - IBM has been extending and building out BlueMix with remarkable discipline. The number of ‘hexagons’ is growing and a number of acquisitions makes the platform very attractive. The BlueMix Local offering is key and another testament how the traditional tech stack vendors are offering enterprises hybrid offerings (see Oracle, see Microsoft). It will be key to check in adoption and news about major projects running on BlueMix, as the product reaches 2+ years of age.

Community – IBM has done a lot of work for developer outreach, we will see that again at Connect. I am not sure how well IBM has done here though, as the competition is massive. I would like to see IBM create more value for its Rational developers (a Top 5 developer community) and actually focus more on executives. Many of the next generation application projects IBM wants and can compete on are executive decisions, once those are made, developers will come.

MyPOV

IBM Connect is always a great event to check the pulse of IBM’s software offerings - with customers, prospects, partners, developers etc. an event not to mix. If you are there, don’t be shy – reach out to me – best on Twitter (@holgermu).

More on IBM:

Site Visit - IBM Design Studio Austin - read here
MarketMoves - IBM strikes 3x in Fall - Cleversafe, The Weather Company and Gravitant - read here
News Analysis - IBM launches Industry's First Consulting Practice Dedicated to Cognitive Business - a good move it's early times - read more
News Analysis - IBM plans to acquire Cleversafe to propel Object Storage into the Hybrid Cloud >> a good move. Read here
Market Move - IBM acquires StrongLoop - nodejs comes to BlueMix - read here
News Analysis - IBM and ARM Collaborate to Accelerate Delivery of Internet of Things - The IBM NextGenApps Stack emerges - read here
Progress Report - IBM Cloud makes good progress - but needs to attract more load - read here
Market Move - IBM gets into private cloud (services) with Blue Box acqusition - read here
Event Report - IBM InterConnect - IBM makes bets for the hybrid cloud - read here
First Take - IBM InterConnect Day #1 Keynote - BlueMix, SoftLayer and Watson - read here
News Analysis - IBM had a very good year in the cloud - 2015 will be key - read here
Event Report - IBM Insight 2014 - Is it all coming together for IBM in 2015? Or not?
First Take - Top 3 Takeaways from IBM Insight Day 1 Keynote - read here
IBM and SAP partner for cloud - good move - read here
Event Report - IBM Enterprise - A lot of value for existing customers, but can IBM attract net new customers? Read here
Progress Report - The Mainframe is alive and kicking - but there is more in IBM STG - read here
News Analysis - IBM and Intel partner to make the cloud more secure - read here
Progress Report - IBM BigData an Analytics have a lot of potential - time to show it - read here
Event Report - What a difference a year makes - and off to a good start - read here
First Take - 3 Key Takeaways from IBM's Impact Conference - Day 1 Keynote - read here
Another week and another Billion - this week it's a BlueMix Paas - read here
First take - IBM makes Connection - introduces the TalentSuite at IBM Connect - read here
IBM kicks of cloud data center race in 2014 - read here
First Take - IBM Software Group's Analyst Insights - read here
Are we witnessing one of the largest cloud moves - so far? Read here
Why IBM acquired Softlayer - read here

Find more coverage on the Constellation Research website here and checkout my magazine on Flipboard and my YouTube channel here.

Tech Optimization Data to Decisions Digital Safety, Privacy & Cybersecurity Innovation & Product-led Growth Future of Work New C-Suite Next-Generation Customer Experience IBM SaaS PaaS IaaS Cloud Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service Chief Information Officer Chief Technology Officer Chief Digital Officer Chief Data Officer Chief Analytics Officer Chief Information Security Officer Chief Executive Officer Chief Operating Officer

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Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

Vice President and Principal Analyst, Constellation Research
Constellation Research

The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to the cloud made your customer service more agile and the customer’s experience much better? If so, let us know. We want to hear your stories of using and developing:

IoT
- IoT and creating awesome Customer Experiences
- IoT and creating awesome Customer Service (Field Service)
- IoT, the Customer Experience and its affects on Customer’s and Businesses Security/ Privacy
- Using IoT to deliver smarter Marketing
Cloud
- Using the Marketing Cloud to Increase Conversion, Targeting, Relevancy…
- Using Customer Service Cloud to Service Customers Reactively, Proactively and Drive Marketing
- Using the Customer Experience Cloud To Drive Awesome Customer Experiences
- Using the Sales Cloud to Grow Win Ratios…

We will be recognizing nine individuals who demonstrate true leadership in digital business through their application of new and emerging technologies. We’re searching for leaders and teams who used disruptive technolgies to transform their organizations. Special recognition will be given to projects that seek to redefine how the enterprise uses technology on a large scale.

Are you really on the leading, bleeding edge? Then we are looking for you! If you are not on the edge, you are taking up too much room! We’re searching for the boldest, most transformative technology projects out there. If you or someone you know has what it takes to compete in the SuperNova Awards, fill out the application here

What’s the Timeline look like? I kinda hate to publish this, because everyone looks at it and thinks- Oh August – I have plenty of time! Don’t kid yourself. It takes time to not only do a great project but also document it! So don’t wait to the last minute… If you are up to something special, start jotting down your project info so you won’t be late with application submission!!! And make sure you have data to show your results!

February 8, 2016 application process begins.
August 8, 2016 last day for submissions.
September 7, 2016 finalists announced and invited to Connected Enterprise.
September 12, 2016 voting opens to the public
September 21, 2016 polls close
October 27, 2016 Winners announced, SuperNova Awards Gala Dinner at Connected Enterprise

Why bother? There’s lots of Rewards! Besides getting to hang out with me and a ton of other really outstanding and amazing leaders, and get to hear what the top companies in the world are doing, you’ll also get…

One ticket to Constellation’s Connected Enterprise 2016
Three month subscription to Constellation’s research library
Three month membership in Constellation Executive Network, including three month access to Constellation Insights

Wondering Who Are the Judges?

The judges are technology thought leaders, analysts, and journalists selected for their futurist mindset and ability to separate substance from hype. The SuperNova Award Judges carefully evaluate each SuperNova Award application against a rigorous set of criteria. Judges will identify individuals who demonstrate true leadership in the application and adoption of new and emerging technologies. Want to catch a judge’s eye? Judges look for projects whose elements can be replicated in other enterprises. Want to know more about the awards and judges? You can learn more about the SuperNova Award Judges.

What Types of Projects or Inititatives Can Be Submitted? Here’s a list of the categories:

Internet of Things – A network of smart objects enables smart services. (examples: sensors, smart ‘things’, device to purchase)
Data to Decisions – Using data to make informed business decisions. (examples: big data, predictive analytics)
Digital Marketing Transformation – Personalized, data-driven digital marketing.
Future of Work: Social Business – The technologies enabling teams to work together efficiently. (examples: enterprise social networks, collaboration)
Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset. (examples: talent management)
Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (examples: digital retail, supply chain, payments, omni-channel retail)
Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels. (examples: crm, customer experience)
Safety and Privacy – Strategies to secure sensitive data (examples: digital identity, information security, authentication)
Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (examples: innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)

Who Won Last Year? I knew you would ask that, so here’s that info below. And they were all outstanding. Let’s see if you can beat what they did last year! We are really looking for the super stars. And you know who you are!

CoIT & The New C-Suite

Martin Brodbeck: CTO, Sterling Backcheck

*************************************************************************

Data to Decisions

Alda Mizaku: Lead Bus Solutions Analyst, Mercy

*************************************************************

Digital Marketing Transformation

Naveen Gunti: Senior Director of e-Commerce Technology and Operations, Tumi Holdings, Inc.

*************************************************************

Future of Work – Human Capital Management

Asha Aravindakshan: Operations Director, Global Talent, Ashoka

*************************************************************

Future of Work – Social Business

Steve Nava: Senior Director Field Service, Americas, Luminex

*************************************************************Matrix Commerce

Jordan Kivelstadt: CEO, Free Flow Wines

*************************************************************

Next Generation Customer Experience

Dan Wallis: Director of KP OnCall, Kaiser Permanente

*************************************************************

Technology Optimization & Innovation

Dr. David Bray: Chief Information Officer , Federal Communications Commissions

*************************************************************

Erica Stevens: VP of Supply Chain and Information Technology, Dylan’s Candy Bar

So there’s your bar. It’s been set high, but I know you can top it! Go for it! Can’t wait to see you at SuperNova Awards Gala Dinner at Connected Enterprise!!

@DrNatalie, VP and Principal Analyst, Constellation Research

Covering Customer-facing Applications That Make Amazing Customer Experiences

Tech Optimization Chief Information Officer

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Nissan Selects Microsoft Azure Cloud to Power Nissan Telematics System

Vice President and Principal Analyst, Constellation Research
Constellation Research

How Do You Meet Customer Experience Expectations in Electric Vehicle’s? Start with the Cloud. Nissan Motor Co. Ltd. and Microsoft Corp. announced that all Nissan LEAF models and Infiniti models in Europe will have Connect Telematics Systems (CTS) powered by Microsoft Azure. Since the Nissan LEAF’s launch in 2010, more than 200,000 have been sold worldwide, making it the world’s best-selling electric vehicle. Nissan selected Azure to meet customers’ expectations about in-vehicle mobility solutions, create additional ways to interact with their vehicles, and enhance safety.

What Do the Next Generation Of Customers Want In their Cars? Nissan knows. They design cars to meet the needs of the next generation of car buyers, the environmentally conscious “digital natives.” Having transformed the performance, practicality and public perception of EVs around the world since the LEAF’s launch, Nissan remains one of the leaders in EV technology. The connectivity to their owners and to the world around them makes electric cars more attractive and convenient. Maps, range prediction, charging station availability, charge status, plus all the services customers have come to expect when inside a vehicle are dependent on that connectivity. Azure provides a global cloud platform with cutting-edge security that allows Nissan to deliver services worldwide to this broad customer base.

How Does the Cloud and Nissan Work Together To Create Better Customer Experiences? Nissan CTS is coupled to Azure, allowing a remote connection to the vehicle. With CTS, Nissan LEAF drivers can perform a range of functions on their car, while not even inside. These include using mobile phones to turn on and adjust climate controls and set charging functions remotely even when the vehicle is powered down. An onboard timer can also be programmed to start the charging event.

What About The Cloud and Customer Privacy and Security vs Their Customer Experience? As countries and regulations become more stringent on data privacy and technology standards, Nissan and Microsoft are committed to investing in meeting regulatory standards around the globe. Nissan selected Azure because of its enterprise-grade security and compliance. Microsoft was the first major cloud provider to adopt the world’s first international cloud privacy standard, ISO 27018, providing another reason enterprise customers can move with confidence to Azure. Azure supports multiple operating systems, programming languages and tools, providing flexibility and choice for Nissan.

Why Is Voice Control In Cars So Important? With the standard Hands-Free Text Messaging Assistant for all Nissan LEAF around the world, drivers can manage incoming text messages via voice control without taking their hands from the wheel or their eyes off the road. Drivers are alerted to an incoming text and, after initiating the system, can hear the text read out loud and respond by voice, or via the steering wheel switches using preset answers such as “driving, can’t text,” “on my way,” “running late,” “okay.” These experiences are powered by the back-end connectivity and support of Azure.

Nissan can also send over-the-air “point of interest” (POI) updates as they become available, enabling customers to have the latest information as the company continues to refresh its services. Connectivity to Azure allows Nissan to bring new connected features to market faster and offer flexibility for the future.

How Does the Cloud Play in The Data Management Area? The partnership allows Nissan to tap into Microsoft’s deep expertise across critical areas such as data management and analytics. Azure offers Nissan the scale and commitment to security it needs to support its global operations. The expansive global footprint of Microsoft’s datacenters provides the coverage to support Nissan’s vehicles anywhere they are in the world.

Notes from the Executives: Celso Guiotoko, chief information officer and corporate vice president in charge of global corporate IS/IT, Nissan said, “Microsoft Azure will help us deliver a more innovative and intelligent future for our connected technologies. This is also a bold first step toward innovations that will realize future new mobility.”

Nissan’s connected platform powered by Azure is allowing Nissan to continue to provide its customers with exceptional value and add new services throughout the vehicle life cycle.

Peggy Johnson, executive vice president of business development, Microsoft said, “Our partnership with Nissan shows what automakers can accomplish by tapping into Microsoft’s intelligent cloud platform. Further, our collaboration reveals tremendous possibilities for how consumers can get more out of their connected driving experience.”

My POV: As we become more accustomed to thinking about the cloud and the conveniences it brings to the automotive industry, something very near and dear to many American’s hearts, we see that the cloud and IoT are really transforming the way we will be traveling in the future, the very near and present future.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

Covering Cloud and IoT That Drive Better Business Results and Awesome Customer Experiences

Next-Generation Customer Experience B2C CX Chief Customer Officer Chief Marketing Officer Chief People Officer Chief Human Resources Officer

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Do You Have an Entrepreneurial Mindset?

Terri Griffith

Professor/Author/Speaker
Simon Fraser University

Terri Griffith holds the Keith Beedie Chair in Innovation and Entrepreneurship at Simon Fraser University’s Beedie School of Business. She spent two decades in the Silicon Valley and, in 2012 was honored as a Woman of Influence by the Silicon Valley Business Journal. Terri helps her students and their organizations accelerate performance and prepare for the futures of work. Through her speaking, writing, teaching, and research, she brings evidence-based leadership and innovation to high-tech, education, and global agribusiness organizations. She inspires and coaches groups on negotiating change and uniquely mixing existing and new capabilities. Her most recent work uses a “bottom-up” approach to automation, including artificial intelligence. Her award-winning book, The Plugged-In Manager:…...

It’s Engineers Week! #eWeek2016 In celebration, I’m going to think (and post) this week on the idea of an entrepreneurial mindset. More than entrepreneurship, an entrepreneurial mindset supports innovation and value creation in personal work, team development, all across the range of small to massive organizations and freelanced careers. We all need an entrepreneurial mindset, whether or not we are going to start a business around our ideas.

KEEN

I first heard the term, entrepreneurial mindset, from my colleague Prof. Chris Kitts. Chris is the lead for our work with KEEN (Kern Entrepreneurial Engineering Network). The network was founded with resources and insights from The Kern Family Foundation.

The Kerns started their business in 1959, but at the end of their work careers they began to reflect on the attributes they found most important to their customers, community, and company. KEEN is a part of how the Kerns support education, character development, the value of work, and the development of an entrepreneurial mindset (and I thank them for funding the development of my Cultures of Innovation course).

The Kerns offer:

An entrepreneurial mindset consists of three key elements: Curiosity, Connections, and Creating Value. Entrepreneurially minded individuals:

have a constant curiosity about our changing world and employ a contrarian view of accepted solutions;
habitually connect information from many sources to gain insight and manage risk; and
create value for others from unexpected opportunities as well as persist through, and learn from, failure.”

Note that this is a broad definition and does not say that you have to go out and start a business. One point I’ve taken from Mr. Kern is how valuable people with an entrepreneurial mindset can be as they work inside a company. (For a later post, I’ll take on how organizations need to lead by letting go gain full value from their entrepreneurially minded employees.)

McGrath & MacMillan

The Kerns are not alone in their support of the entrepreneurial mindset. Professors Rita Gunther McGrath and Ian MacMillan, in their book, The Entrepreneurial Mindset, offer a pointed set of characteristics held by what they call “habitual entrepreneurs:”

They passionately seek new opportunities
They pursue opportunities with enormous discipline
They pursue only the very best opportunities
They focus on execution--specifically, adaptive execution (I love this point - ties to design thinking)
They engage the energies of everyone in their domain

Though I see these as more project oriented than the Kern descriptors, McGrath and MacMillan’s boundaries are also broad and valuable across a range of freelancers, start-up founders, teams, and organizations.

Are You?

We started with this question, “do you have an entrepreneurial mindset?” I hope you do! ...and I’d appreciate hearing examples of how such a mindset has played out in unique settings. What can you share? Be a part of Engineers Week 2016 and use #eWeek2016

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Privacy vs. Protection: What Type of Customer Experience Do Consumers Want?

Vice President and Principal Analyst, Constellation Research
Constellation Research

Congressman Ted Lieu (D-Los Angeles County) and author of of the ENCRYPT ACT of 2016, said of statement regarding the APPLE court order:

“The terrorist attack in San Bernardino was horrific and the tragic loss of innocent lives demands a strong response. I have several deep concerns, however, about the unprecedented court order that forces Apple to create software it does not have in order to provide a “back door” way to weaken its smartphone encryption system.

This FBI court order, by compelling a private sector company to write new software, is essentially making that company an arm of law-enforcement. Private sector companies are not—and should not be—an arm of government or law enforcement.

This court order also begs the question: Where does this kind of coercion stop? Can the government force Facebook to create software that provides analytic data on who is likely to be a criminal? Can the government force Google to provide the names of all people who searched for the term ISIL? Can the government force Amazon to write software that identifies who might be suspicious based on the books they ordered?

Forcing Apple to weaken its encryption system in this one case means the government can force Apple—or any other private sector company—to weaken encryption systems in all future cases. This precedent-setting action will both weaken the privacy of Americans and hurt American businesses. And how can the FBI ensure the software that it is forcing Apple to create won’t fall into the wrong hands? Given the number of cyberbreaches in the federal government—including at the Department of Justice—the FBI cannot guarantee this back door software will not end up in the hands of hackers or other criminals.

The San Bernardino massacre was tragic but weakening our cyber security is not the answer – terrorism succeeds when it gets us to give up our liberties and change our way of life. We can take common sense security measures without trampling on privacy rights.”

MY POV: As consumers we have to decide what is more important to our customer experience: privacy and / or protection. Is it possible to have both? It’s unfortunate that there exists in the world people who would mis-use information for evil.

Knowing that is so, what do you think companies like Apple or Google or Facebook should do? And how would their actions to allow the FBI to have the software they are requesting, affect your ability to trust that brand, to want to continue to buy from that brand and recommend the brand to others.

These are the things that make up customer lifetime value. Without CLTV, a company has no long-term value. These are not easy times or easy questions. It would be so much better if people with evil intent just knocked it off. Enough is enough. But that’s my point of view.

@DrNatalie, VP and Principal Analyst, Constellation Research

Covering Customer Facing Applications that Deliver Awesome Customer Experiences, While Protecting the Privacy and Security of Consumers and Businesses

Next-Generation Customer Experience Digital Safety, Privacy & Cybersecurity Distillation Aftershots Security Zero Trust B2C CX Chief Customer Officer Chief Information Officer Chief Marketing Officer Chief Digital Officer Chief Information Security Officer Chief Privacy Officer Chief People Officer Chief Human Resources Officer

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Nissan Selects Microsoft Azure Cloud to Power Nissan Telematics System

Nissan Selects Microsoft Azure Cloud to Power Nissan Telematics System

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KEEN

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Privacy vs. Protection: What Type of Customer Experience Do Consumers Want?

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