Adobe Summit March 24-28, 2014 | Salt Lake City, UT

Vice President and Principal Analyst, Constellation Research
Constellation Research

Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future. Coverage Areas: Next Generation Customer, Digital Marketing Transformation Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only…...

Read more

I’m looking forward to attending the Adobe Summit this year in Salt Lake City. Thinking about join me? Here are the top reasons why you should attend:

1. Make the most of every opportunity

   Summit will give you the inspiration, tools, and know-how to find and maximize every marketing opportunity so you can increase your impact and your revenue.

2. Learn from the experts.

   Summit sessions and labs are taught by some of the most innovative marketers from top companies around the world. This is your opportunity to learn from their years of real-world experience.

3. Find solutions to your specific marketing issues.

   Learn how to tackle your own marketing and data issues as you see Adobe Marketing Cloud in action. You’ll leave with specific skills, best practices, and strategies you can put to work immediately.

4. Be among the first to know.

   Summit is where we discuss the latest trends and news in digital marketing. Be the first to witness this year’s product announcements, news, and industry trends from the Adobe Marketing Cloud community.

5. Network with leading marketers.

   Summit brings together the best marketers and advertisers from all industries, and we’ll showcase some of our most innovative partners in the Community Pavilion. Make time to stop by and learn about their new technologies.

6. Spend face-to-face time with Adobe Training Services, Adobe Customer Care and Adobe Consulting.

   Upgrade your skills. When you register for Summit, you’ll have the opportunity to sign up for Adobe Marketing Cloud classes delivered by Adobe Training Services. Add an extra day or two at Summit and receive hands-on training that will help you get even more value from your Adobe technology.

7. Customize your learning.

   With eight content tracks, you can easily organize and customize your week to attend the breakout sessions you need, so you can learn the latest skills relevant to you and your company.

8. Put yourself ahead of the pack.

   Time invested at Summit will pay dividends to you today, and for your continuing career, as you gain valuable knowledge and skills. You’ll already be where your peers and competition are trying to arrive.

9. Enjoy evening parties and entertainment.

   Once you’ve soaked in all you can from the keynotes and breakouts, the day will be far from over. Use the evenings to meet other marketers, and enjoy big name performers have the Summit Bash. Previous Summit performers have included Maroon 5, the Killers, Lenny Kravitz, Foster the People, and the Black Keys.

10. Unwind on the ski slopes.

    Your Summit registration allows you to request a complimentary lift ticket for Friday’s Ski Day. (Ski rental equipment can be added during registration for a nominal fee; however there are a limited number of rental packages available).

Decided to join me? Register here!

Dr. Natalie Petouhoff 

How to work with Dr. Natalie — VP & Principal Analyst | Constellation Research, Inc.

How to work with Dr. Natalie at the Executive Success Firm

Dr. Natalie: voted Top 20 In Social Media HuffPo
Voice:  +1.310.919.8467  | Twitter: @drnatalie |

Skype: drnatalie007 | LinkedIn | Google+

Catch my latest:

• Thoughts at www.DrNatalieNews.com 

• Upcoming book series: “7 Steps To Digital Customer Experience Mastery” (working title)

• My Book: Like My Stuff: Tactics to Monetizing Facebook Engagement and

• 3rd Most Download ebook: Myths, Truths of Social Media ROI

SAVE THE DATE!
Constellation’s 4th Annual Connected Enterprise 
The Executive Innovation Conference | October 29th-31st Half Moon Bay, CA | Ritz Carlton

Related articles

• Join the DPS team at Adobe Summit
• PhoneGap at Adobe Summit
• Take the Digital Marketing Maturity Assessment and Win a Pass to Adobe Summit
• Adobe Summit 2014 – The Digital Marketing Conference Registration Now Open

Marketing Transformation adobe Chief Marketing Officer

Briefings this week: March 17 - 21

1

 

Marketing Transformation Next-Generation Customer Experience Chief Customer Officer Chief Marketing Officer

Endgame: Social Business Platforms

1

 

Marketing Transformation Next-Generation Customer Experience Tech Optimization Sales Marketing Data to Decisions Digital Safety, Privacy & Cybersecurity Innovation & Product-led Growth Future of Work Revenue & Growth Effectiveness Google salesforce Oracle Marketing B2B B2C CX Customer Experience EX Employee Experience AI ML Generative AI Analytics Automation Cloud Digital Transformation Disruptive Technology Growth eCommerce Enterprise Software Next Gen Apps Social Customer Service Content Management Collaboration Chief Customer Officer Chief Marketing Officer Chief People Officer Chief Revenue Officer

Who's listening to Ed Snowden?

Steve Wilson

Former Vice President and Principal Analyst
Constellation Research

Steve Wilson is former VP and Principal Analyst at Constellation Research, leading the business theme Digital Safety and Privacy. His coverage includes digital identity, data protection, data privacy, cryptography, and trust. His advisory services to CIOs, CISOs, CPOs and IT architects include identity product strategy, security practice benchmarking, Privacy by Design (PbD), privacy engineering and Privacy [or Data Protection] Impact Assessments (PIA, DPIA). Coverage Areas: -  Identity management, frameworks & governance-  Digital identity technologies-  Privacy by Design -  Big Data; “Big Privacy”-  Identity & privacy innovation Previous experience: Wilson has worked in ICT innovation, research, development and analysis for over 25 years. With double…...

Read more

In one of the most highly anticipated sessions ever at the annual South-by-Southwest (SXSW) culture festival, NSA whistle blower Ed Snowden appeared via live video link from Russia. He joined two privacy and security champions from the American Civil Liberties Union - Chris Soghoian and Ben Wizner - to canvass the vexed tensions between intelligence and law enforcement, personal freedom, government accountability and digital business models.

These guys traversed difficult ground, with respect and much nuance. They agreed the issues are tough, and that proper solutions are non-obvious and slow-coming. The transcript is available here.

Yet afterwards the headlines and tweet stream were dominated by "Snowden's Tips" for personal online security. It was as if Snowden had been conducting a self-help workshop or a Cryptoparty. He was reported to recommend we encrypt our hard drives, encrypt our communications, and use Tor (the special free-and-open-source encrypted browser). These are mostly fine suggestions but I am perplexed why they should be the main takeaways from a complex discussion. Are people listening to Snowden's broader and more general policy lessons? I fear not. I believe people still conflate secrecy and privacy. At the macro level, the confusion makes it difficult to debate national security policy properly; at a micro level, even if crypto was practical for typical citizens, it is not a true privacy measure. Citizens need so much more than secrecy technologies, whether it's SSL-always-on at web sites, or do-it-yourself encryption.

Ed Snowden is a remarkably measured and thoughtful commentator on national security. Despite being hounded around the word, he is not given to sound bites. His principal concerns appear to be around public accountability, oversight and transparency. He speaks of the strengths and weaknesses of the governance systems already in place; he urges Congress to hold security agency heads to account.

When drawn on questions of technology, he doesn't dispense casual advice; instead he calls for multifaceted responses to our security dilemmas: more cryptological research, better random number generators, better testing, more robust cryptographic building blocks and more careful product design. Deep, complicated engineering stuff.

So how did the media, both mainstream and online alike, distill Snowden's sweeping analysis of politics, policy and engineering into three sterile and quasi-survivalist snippets?

Partly it's due to the good old sensationalism of all modern news media: everyone likes a David-and-Goliath angle where individuals face off against pitiless governments. And there's also the ruthless compression: newspapers cater for an audience with school-age reading levels and attention spans, and Twitter clips our contributions to 140 characters.

But there is also a deeper over-simplification of privacy going on which inhibits our progress.

Too often, people confuse privacy for secrecy. Privacy gets framed as a need to hide from prying eyes, and from that starting position, many advocates descend into a combative, everyone-for-themselves mindset.

However privacy has very little to do with secrecy. We shouldn't have to go underground to enjoy that fundamental human right to be let alone. The social reality is that most of us wish to lead rich and quite public lives. We actually want others to know us - to know what we do, what we like, and what we think - but all within limits. Digital privacy (or more clinically, data protection) is not about hiding; rather it is a state where those who know us are restrained in what they do with the knowledge they have about us.

Privacy is the protection you need when your affairs are not confidential!

So encryption is a sterile and very limited privacy measure. As the SXSW panellists agreed, today's encryption tools really are the preserve of deep technical specialists. Ben Wizner quipped that if the question is how can average users protect themselves online, and the answer is Tor, then "we have failed".

And the problems with cryptography are not just usability and customer experience. A fundamental challenge with the best encryption is that everyone needs to be running the tools. You cannot send out encrypted email unilaterally - you need to first make sure all your correspondents have installed the right software and they've got trusted copies of your encryption keys, or they won't be able to unscramble your messages.

Chris Soghoian also nailed the business problem that current digital revenue models are largely incompatible with encryption. The wondrous free services we enjoy from the Googles and Facebooks of the world are funded in the main by mining our data streams, figuring out our interests, habits and connections, and monetising that synthesised information. The web is in fact bankrolled by surveillance - by Big Business as opposed to government.

End-to-end encryption prevents data mining and would ruin the business model of the companies we've become attached to. If we were to get serious with encryption, we may have to cough up the true price for our modern digital lifestyles.

The SXSW privacy and security panellists know all this. Snowden in particular spent much of his time carefully reiterating many of the basics of data privacy. For instance he echoed the Collection Limitation Principle when he said of large companies that they "can't collect any data; [they] should only collect data and hold it for as long as necessary for the operation of the business". And the Openness Principle: "data should not be collected without people's knowledge and consent". If I was to summarise Snowden's SXSW presentation, I'd say privacy will only be improved by reforming the practices of both governments and big businesses, and by putting far more care into digital product development. Ed Snowden himself doesn't promote neat little technology tips.

It's still early days for the digital economy. We're experiencing an online re-run of the Wild West, with humble users understandably feeling forced to take measures into their own hands. So many individuals have become hungry for defensive online tools and tips. But privacy is more about politics and regulation than technology. I hope that people listen more closely to Ed Snowden on policy, and that his lasting legacy is more about legal reform and transparency than Do-It-Yourself encryption.

Related Content

          Why Cloud Geography Matters in a Post-Snowden/NSA Era          

New C-Suite Matrix Commerce Digital Safety, Privacy & Cybersecurity Security Zero Trust Chief Customer Officer Chief Executive Officer Chief Information Officer Chief Marketing Officer Chief Information Security Officer Chief Privacy Officer

2 Key GA Milestones for the Cloud: Amazon AppStream and Oracle Software on Windows Azure

Microsoft announces GA of Oracle Software on Windows Azure

Amazon announces  Amazon AppStream is now available to all customers

Implications for customers

MyPOV

--------------------

More about Microsoft:
 

• Microsoft gets even more serious about devices - acquire Nokia - read here.
• Microsoft does not need one new CEO - but six - read here.
• Microsoft makes the cloud a platform play - Or: Azure and her 7 friends - read here.
• How the Cloud can make the unlikeliest bedfellows - read here.
• How hard is multi-channel CRM in 2013? - Read here.
• How hard is it to install Office 365? Or: The harsh reality of customer support - read here.

 

Tech Optimization Microsoft Chief Information Officer

If you can't get business done at SXSW, you're not doing it right.

1

 

New C-Suite Marketing Transformation Next-Generation Customer Experience Chief Customer Officer Chief Marketing Officer

HR2014 Takeaways - What a difference a year can make

Holger Mueller

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

Read more

Enjoying my first week of no work related travel for 2014 I watched the keynote of HR 2014 remotely – many thanks to WisPubs for that service. I did the same in 2013 – so it’s a good way to compare the two events, and what a difference a year makes. For reference hereare my 2013 takeaways.

 

 

Top 3 Keynote takeaways

Trying to keep this a short post – here are my top 3 takeaways from the Price / Ludlow keynote:

 

 

1. SAP paints the wider SaaS message – Not surprisingly Price painted the larger SaaS message – beyond HCM, which is ultimately his new organizational responsibility, too. But it could be clearer what the benefits are for e.g. running SuccessFactors with procurement or CRM in the cloud. SAP generally struggles with the topic – see Calderoni’s ill-fated pitch of procurement to the assembled Sapphire audience last year. It’s not clear what makes this hard – except for the integration challenges that are present across the difference platforms. But that should in my view not hold SAP back to draw the larger picture, combine it with a roadmap and deliver to it.
    

2. EmployeeCentral is where the investment is – Confirming what we have been seeing – this is where most of the investment and traction is for SAP. More localization and more payroll support coupled with a good and well sellable ecosystem strategy are the things that work very well for EmployeeCentral. SAP has gone beyond adding pure functionality and with the Upgrade Center has made it easier for customers to identify upgrade induced changes and control their update via the “Update Now” button.
   
   On the flipside SAP needs to keep in mind its talent management capabilities remain competitive – at least good enough – starting with the recruiting area. But it looks this area is quiet and that Learning may see earlier investment.
    

3. On premise is alive and well – SAP keeps delivering based on its HCM renovation commitment and deserves kudos as it delivers to roadmap – with payroll investment scheduled for 2014. The new payroll administration screens look very good – think of Fiori UI experience for SAP Payroll. Conveniently these investments complement the EmployeeCentral payroll offering, too – so SAP is seeing a good return of R&D investment.

 

 

• What a difference 12 months can make – HR2013 was all about showing that SAP is serious in keeping investment in SAP HCM. The new ESS / MSS user interface was shown and has now been delivered. SAP has delivered to its renovation roadmap and is finishing this around payroll. But SAP did not address the roadmap beyond 2014 for SAP HCM – something the company needs to do latest at Sapphire. Still the bulk of SAP’s HCM customers are on SAP HCM and pay decent maintenance dollars. With last year’s promise of maintaining SAP HCM till 2020, SAP needs to show value for on premise HCM in form of a new roadmap soon.

 

• Payroll remains SAP’s higher ground – At some point SAP should erect a monument for Klaus Tschira, the SAP co-founder who was allowed to ‘dabble’ in HCM by his peers and who was key at coming up with the infotype architecture and a sleek payroll engine. Certainly SAP had the location advantage of being based in Europe to understand multiple statutory and language requirements better than other e.g. US based vendors. So the investment into around 50+ country support for payroll remains untouched and a formidable challenge for its competitors. And SAP is wisely propagating and rightfully messaging this. As long as payroll remains a minefield enterprises need to walk through once (or even twice) a month – solving and addressing that by one vendor is of immense value to clients. Couple that with the talent management and include payroll information in advanced analytics remains a very powerful foundation for making the right HCM decisions.

 

• A working ecosystem strategy – SAP is doing well with its 4 step ecosystem strategy – of SAP to SAP integration (well not really ecosystem), joint go to market partners, 3^rd party pre-delivered content and (43 certified) SI partners. Sometimes partnerships work well because they are needed and SAP (really) needs good answers for US benefits and workforce management (Kronos and Workforce).

 

• Progress on transition scenarios – SAP did a good job running the audience through the three transition scenarios from on premise to cloud based offerings. SAP offers to run talent in the cloud or a full cloud based HCM offering. And then there is the (I guess originally inspired by byDesign) side by side scenario of running cloud HCM in subsidiaries and staying on premise at headquarters. The latter scenario is where we see customers looking for complimentary cloud based solutions – if they do not have them already. But now SAP has an offering for this scenario. 

 

• Solid innovation – SAP showed improvements for Onboarding and Succession Management. But the highlight of the show was certainly its Headlines functionality. Making business data presentable has been always manual labor coupled with Microsoft Office skills. With the new Headlines functionality HCM transaction data comes alive in e.g. Microsoft PowerPoint, and not in a static way – but with embedded links, that lead back to the transactional information. User will be delighted.

 

 

• Integration concerns – One of the overall challenges we have been addressing and seeing for SAP is the lack of a competitive integration tool / middleware. The answer used to be NetWeaver PI, but it’s unlikely that this will be the backbone for integrating products SAP has acquired, legacy older SAP products and new (HANA built) SAP products – or even now partner built products (see our takeaway of the new SAP / Accenture Group here). And will HANA Cloud Platform is making progress – its integration capabilities do not seem to be first order of investment priority. Let’s not forget that EmployeeCentral was created while SuccessFactors was still an independent company, making it the integration tool and repository for the various product that the company had acquired.
  
  This puts SAP at a disadvantage in integration scenarios – that are the daily challenge for HCM applications these days – compared to vendors with standalone sold middleware (e.g. Oracle, IBM), vendors that have created such a platform (e.g. Infor) or vendors that have acquired and extended that platform for their needs (e.g. Workday).

 

 

 

MyP​OV

While last year HR conference was all about re-assuring the install base about SAP’s continued investment on SAP HCM – this years was all about EmployeeCentral and cloud. And while this is certainly the right long term direction – and fully what we have heardfrom SAP’s executive board - SAP still needs to address the roadmap for its on premise product. With an end of life timeframe till 2020 and these customers paying a decent amount of maintenance dollars – SAP will have to address the continued HCM roadmap soon – ideally at Sapphire. Otherwise the hard earned and well deserved trust for renovating it’s on premise HCM product will quickly dissipate.

On premise SAP HCM customers that will stay on premise for the foreseeable future will need to start asking the question better sooner than later.

 

• SuccessFactors shows a lot of promise – but – read here.

• Life in transition is hard – SAP HCM – read here.

 

• News Analysis – SAP slices and dices into more Cloud, and of course more HANA – read here.

• SAP gets serious about open source and courts developers – about time – read here.

• My top 3 takeaways from the SAP TechEd keynote – read here.

• SAP discovers elasticity for HANA – kind of – read here.

• Can HANA Cloud be elastic? Tough – read here.

• SAP’s Cloud plans get more cloudy – read here.

• HANA Enterprise Cloud helps SAP discover the cloud (benefits) – read here.

 

• News Analysis – SAP and Accenture partner – more of the old or something new? Read here.

• Now that SAP is a tech company – it wants to be cloud company – read here.

• SAP’s startup program keep rolling – read here.

• Why SAP acquired KXEN? Getting serious about Analytics – read here.

• SAP steamlines organization further – the Danes are leaving – read here.

• Reading between the lines… SAP Q2 Earnings – cloudy with potential structural changes – read here.

• SAP wants to be a technology company, really – read here

• Why SAP acquired hybris software – read here.

• SAP gets serious about the cloud – organizationally – read here.

• Taking stock – what SAP answered and it didn’t answer this Sapphire [2013] – read here.

• Act III & Final Day – A tale of two conference – Sapphire & SuiteWorld13 – read here.

• The middle day – 2 keynotes and press releases – Sapphire & SuiteWorld – read here.

• A tale of 2 keynotes and press releases – Sapphire & SuiteWorld – read here.

• What I would like SAP to address this Sapphire – read here.

• Why 3rd party maintenance is key to SAP’s and Oracle’s success – read here.

• Why SAP acquired Camillion – read here.

• Why SAP acquired SmartOps – read here.

• Next in your mall – SAP and Oracle? Read here.

2012, 2013 & 2014 (C) Holger Mueller - All Rights Reserved

 

Tech Optimization Next-Generation Customer Experience Digital Safety, Privacy & Cybersecurity Data to Decisions Future of Work Innovation & Product-led Growth SuccessFactors workday SAP Oracle AI Analytics Automation CX EX Employee Experience HCM Machine Learning ML SaaS PaaS Cloud Digital Transformation Enterprise Software Enterprise IT Leadership HR Chief Information Officer Chief Customer Officer Chief People Officer Chief Human Resources Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer

Presentation: 5 Steps to Rapidly Implement #Office365 @Project Online #pmot

1

 

New C-Suite Innovation & Product-led Growth Microsoft Chief Information Officer

Asia Pacific BI and Analytics Solution: Market Opportunities Identified

Founder, capioIT
calitolIT

Phil is the founder of capioIT, a research analyst firm focussed on driving change in the analyst and research market through innovation and collaboration, with a strong focus on IT services and BPO strategies in the Asia/Pacific region. He has 17 years' experience in corporate strategy, consulting and market intelligence, gained in a diverse range of organisations and industries. Prior to founding capioIT, he established the Australian and Services business units at Springboard Research. Prior to Springboard Research, Phil was responsible for driving analyst firm IDC's research in the services marketplace across the Asia/Pacific region. During his 6 years at IDC, Phil led a large multi-national team of analysts across a range of IT related services with a particular focus on IT…...

Read more

1

Whilst capioIT and others repeat it ad nauseam, a view that considers that the countries of the Asia Pacific market to be generic and require a single strategy is making the most fatal mistake of all in terms of understanding the market.

Analysis of the market opportunity for the Asia Pacific BI and Analytics Platforms highlights this. The overall market opportunity highlights the diversity in growth through 2017. Some key points:

• The total Asia Pacific BI and Analytics Platform/Software market will grow from US$1.8B in 2013 to US$3.3B. This represents a Compound Annual Growth Rate of 16.4%.
• In the period from 2012-2017, Vietnam will be the fastest growing market, Taiwan will be the slowest growing market.
• China and Australia represent both the growth engine and the installed base opportunity
• In 2014, growth in China in dollar terms will exceed that of a combined ASEAN, Taiwan and Hong Kong.

To highlight the diversity of the Asia Pacific BI and Analytics market opportunity, capioIT has prepared a “Heat Map” for this market. This analytical tool highlights the the strongest market opportunities based upon a combination of supply and demand. This is measured by two axes.   The first is Vendor capability. This scores the aggregated vendor capability to meet customer requirements and overall investment in a market.  Market Velocity is the second variable. This measures customer demand and investment in a geographic market through application of capioIT forecast.

Whilst this analysis is only for the Platform or software component, clearly it is an indicator of the opportunity of the services/solution downstream.

Clearly Australia and the PRC remain the most attractive markets. Further vendor investment is required in India and Korea in order to allow these highly localised markets to meet their potential. In markets such as Singapore and Hong Kong, the vendor capability is strong, but the opportunity needs to be accelerated by key ecosystem providers to meet this capability.  Whilst having strong growth, the small base of markets such as Vietnam, Indonesia and Thailand result in these markets being far from mature. The key for the maturity in those markets is going to be localised vendor capability either directly, or more likely, through partnerships.

Focus Point

There are considerable opportunities and expectations of growth in the Asia Pacific BI and Analytics marketplace. However, anyone who takes a generic single strategy for the Asia Pacific marketplace is quickly doomed to fail.

Data to Decisions Marketing Transformation Next-Generation Customer Experience Tech Optimization Innovation & Product-led Growth AI ML Machine Learning LLMs Agentic AI Generative AI Robotics Analytics Automation Cloud SaaS PaaS IaaS Quantum Computing Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service developer Metaverse VR Healthcare Supply Chain Leadership business Marketing finance Customer Service Content Management Chief Information Officer Chief Marketing Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer

One Privacy Act to Rule them All

Gavin Heaton

Founder
Disruptors Co

Gavin is the Founder of Disruptors Co, one of Australia’s leading independent strategy and innovation companies. Gavin advises firms on strategy, marketing, product development and innovation. He is also a member of the Orbits program, the influencer network of  award winning analyst and advisory firm, Constellation Research. Gavin advises boards and leadership on innovation strategy, marketing, data-driven product development and corporate venturing. Gavin is on the board of Vibewire, a youth-led social enterprise based in Sydney, Australia and on the Technology Advisory Group for Good2Give – the workplace giving platform. ...

Read more

1

Reform to Australia’s Privacy legislation began in 2004 – and as of tomorrow, 12 March 2014, there will be a raft of changes to the way in which our privacy is regulated. The Australian Privacy Commissioner, Timothy Pilgrim, provides a high level of overview of the changes in this video.

Australian Privacy Principles

The changes that come into effect tomorrow, include a set of 13 new harmonised privacy principles that regulate the handling of personal information by Australian and Norfolk Island Government agencies and some private sector organisations. These replace the national privacy principles and the information privacy principles that were previously in place. In particular, the following principles apply to marketers:

• Direct marketing: Australian Privacy Principle 7 (APP7) relates to direct marketing. Where you hold personal information about an individual, this principle covers the manner in which that information can be used (or not) for direct marketing purposes
• Cross-border disclosure of personal information: Australian Privacy Principle 8 (APP8) covers the sharing of personal information with an overseas entity. This will apply where you are capturing or sharing information with overseas providers.

Who do the APP apply to?

The short answer is government agencies and organisations with over $3 million in annual turnover – but be sure and check the details:

The APPs cover the collection, use, disclosure and storage of personal information. They allow individuals to access their personal information and have it corrected if it is incorrect. There are also separate APPs that deal with the use and disclosure of personal information for the purpose of direct marketing (APP 7), cross-border disclosure of personal information (APP 8) and the adoption, use and disclosure of government related identifiers (APP 9).

The APPs generally apply to Australian and Norfolk Island government agencies and also to private sector organisations with an annual turnover of $3 million or more. These entities are known as ‘APP entities’. In addition, the APPs will apply to some private sector organisations with an annual turnover of less than $3 million, such as health service providers. More information is available on the Who is covered by privacy and the Privacy Topics — Business pages.

The APP checklist

What has changed and what do you need to review?

Take a look at the Privacy Act Reform Checklists for organisations (yes, that’s you if you run a business with turnover > $3 million) and government agencies.

Get reviewing now

Remember, the changes come into effect tomorrow. So you’d best get started on that review ASAP!

Grant Hutchinson via Compfight