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One Privacy Act to Rule them All

One Privacy Act to Rule them All

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Reform to Australia’s Privacy legislation began in 2004 – and as of tomorrow, 12 March 2014, there will be a raft of changes to the way in which our privacy is regulated. The Australian Privacy Commissioner, Timothy Pilgrim, provides a high level of overview of the changes in this video.


Australian Privacy Principles

The changes that come into effect tomorrow, include a set of 13 new harmonised privacy principles that regulate the handling of personal information by Australian and Norfolk Island Government agencies and some private sector organisations. These replace the national privacy principles and the information privacy principles that were previously in place. In particular, the following principles apply to marketers:

  • Direct marketing: Australian Privacy Principle 7 (APP7) relates to direct marketing. Where you hold personal information about an individual, this principle covers the manner in which that information can be used (or not) for direct marketing purposes
  • Cross-border disclosure of personal information: Australian Privacy Principle 8 (APP8) covers the sharing of personal information with an overseas entity. This will apply where you are capturing or sharing information with overseas providers.

Who do the APP apply to?

The short answer is government agencies and organisations with over $3 million in annual turnover – but be sure and check the details:

The APPs cover the collection, use, disclosure and storage of personal information. They allow individuals to access their personal information and have it corrected if it is incorrect. There are also separate APPs that deal with the use and disclosure of personal information for the purpose of direct marketing (APP 7), cross-border disclosure of personal information (APP 8) and the adoption, use and disclosure of government related identifiers (APP 9).

The APPs generally apply to Australian and Norfolk Island government agencies and also to private sector organisations with an annual turnover of $3 million or more. These entities are known as ‘APP entities’. In addition, the APPs will apply to some private sector organisations with an annual turnover of less than $3 million, such as health service providers. More information is available on the Who is covered by privacy and the Privacy Topics — Business pages.

The APP checklist

What has changed and what do you need to review?

Take a look at the Privacy Act Reform Checklists for organisations (yes, that’s you if you run a business with turnover > $3 million) and government agencies.

Get reviewing now

Remember, the changes come into effect tomorrow. So you’d best get started on that review ASAP!

Private Area Grant Hutchinson via Compfight

News Analysis - SAP and Accenture partner - more of the old or something new?

News Analysis - SAP and Accenture partner - more of the old or something new?

On March 10th 2014 SAP and Accenture announced the formation of a Business Solutions Group to be formed in San Jose. Enterprise application vendors like SAP have a long history to form partnerships with system integrators (Sis). So is there something different in this announcement?
 

Let’s take a look at the press release here:
 
 Accenture (NYSE: ACN) and SAP AG (NYSE: SAP) today announced the creation of a new business group focused on rapidly accelerating the time it takes to jointly develop and deliver new industry-specific solutions based on cloud and other digital technologies. The Accenture and SAP Business Solutions Group brings together the companies’ respective co-innovation, joint solution development and go-to-market teams in an effort to focus on significantly increasing time to value for clients globally.
 
MyPOV – SAP looks for validation points for its technology, HANA being the most prominent product. Partnerships like these show a willingness of the ecosystem to partner with SAP on these products. Accenture - like all other SI’s – is confronted with a significant business shift by the cloud. Traditional very rich revenue streams from in premise implementations of enterprise solutions are at risk by these products being moved to the cloud. And cloud based implementations see lower implementation revenues, no need for onsite upgrading etc. So Accenture is looking for new and additional revenue streams – being the partner of a large enterprise application vendor like SAP gives Accenture new opportunities.
 
Note that the press release is vague around the commitments in regards of exclusivity from both sides. Do not expect this to be an overall and exclusive partnership.
 
The Accenture and SAP Business Solutions Group helps facilitate a combination of Accenture’s intellectual property and industry expertise with innovative solutions that are powered by the SAP HANA® Cloud Platform to more rapidly enable customers to harness the benefits of digital technologies including cloud, analytics and enterprise mobility. The goal is to significantly expedite the joint-solution development process to help allow the two companies to quickly bring breakthrough solutions to market across a range of industry sectors, with an initial focus on retail and consumer goods, automotive, energy and utilities.
 
MyPOV – No surprise – it is all about HANA. And while SAP needs to create horizontal offerings on top of HANA – it’s a good move for SAP to partner with an Accenture to leverage its industry expertise. With a focus on retail and consumer goods, automotive, energy and utilities – the partnership addresses more than a third of the SAP install base – so plenty of potential market to sell. The group structure also isolates SAP from any potential issues of mixing up Accenture intellectual property (sic!) with its internal product development efforts.
 
Accenture and SAP are structuring the new Accenture and SAP Business Solutions Group to simplify the process of purchasing SAP solutions and Accenture services for clients. For example, a goal is for new industry solutions to be available through a single-contract business services model and on an “as-a-service” basis. The new arrangement represents an evolution of the work the two companies have conducted together through the Accenture Innovation Centers for SAP Solutions and further outlines the go-to-market framework first introduced in 2013. […]
 
MyPOV – Again no surprise – cloud based enterprise products need also elastic implementation resources. Of course humans (luckily) do not scale like IT resources – but coming closer to the dynamics of SaaS implementations and upgrade cycles certainly helps these offerings. And it’s worth noting – but equally expected – that a purchase from the newly formed group will not mean doing business with SAP and Accenture separately on a contractual basis. This will be a welcome simplification business wise for future customers. The Group will have to address support and maintenance questions going forward though. Who will a customer call when something does not work?
 
The Accenture and SAP Business Solutions Group will be based in San Jose, California, and the joint team will include some of the world’s leading solution development talent, supported by a dedicated team of sales, marketing, finance, legal and commercial professionals. Experts from both Accenture and SAP will collaborate to identify business needs, develop solutions, execute go-to-market strategies and help implement new solutions for clients.
 
MyPOV – Joint expertise centers, center of excellence etc. are nothing new for SI partnerships. That the new group will have its own sales, marketing, finance, legal and commercial professionals is new and may serve as a blueprint of more similar partnerships in the industry. Bringing in the administrative resources gives credibility to the claim mentioned in the press release, that the Group will simplify doing business with Accenture / SAP. It will be even more interesting to see how the go to market will be addressed and solved. Will we see SIs being neutral and partner with different vendors on the same opportunity – or will a significant corporate and IP investment skew the sales preference towards enterprise application vendors where that investment and commitment have happened?
 
The first industry solutions developed under this new commercial framework include the Marketing Performance Solution by Accenture and SAP, a marketing analytics solution that provides relevant customer data across enterprise operations, and the Upstream Production Operations by Accenture and SAP, which features a set of solutions, services and training for oil and gas companies’ production operations.
 
MyPOV – Having available two product offerings already makes this an announcement with more teeth than the other - often fluffy - ecosystem announcements. Now we will have to see how good a customer traction SAP and Accenture have achieved and what other products maybe announced (at Sapphire?) soon.

Overall POV

This is not the usual go to market partnership announcement we have seen in the enterprise software space since decades. There are real product available now, the offering will be put in the market by dedicated sales and marketing efforts and should be – given the administrative investments – be easier to procure.
 
But it is not an exclusive arrangement from either side – regardless Accenture deserves kudos for striking the first of these kind of partnerships. SAP gets a validation point for HANA – and a (much needed) vertical product story for the cloud. On the flip side this means that we will have to watch carefully how SAP will be building out its own vertical enterprise automation plans. Ultimately SAP and Accenture have to show that they can sell these solutions beyond their shared install base, as the ultimate proof point of the attractiveness of their offering…
 
Lastly let’s not forget the customers, for who this should be a win. Anything that integrates SIs and products closer, in an easier to procure way – is good for customers.  Non Accenture / SAP customers take note and look for similar partnerships most likely coming sooner than later.


More from me on the SI business:

  • Is the existing SI business being travolged? Read here
 

New C-Suite Innovation & Product-led Growth Data to Decisions Digital Safety, Privacy & Cybersecurity Tech Optimization Future of Work accenture SAP SaaS PaaS IaaS Cloud Digital Transformation Disruptive Technology Enterprise IT Enterprise Acceleration Enterprise Software Next Gen Apps IoT Blockchain CRM ERP CCaaS UCaaS Collaboration Enterprise Service Chief Information Officer Chief Technology Officer Chief Information Security Officer Chief Data Officer Chief Executive Officer

My #SXSW session "Capital vs. Talent" is today at 5 pm, Hilton 616AB #whosboss

My #SXSW session "Capital vs. Talent" is today at 5 pm, Hilton 616AB #whosboss

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Tax wealth not work

I'll be hosting a core conversation today at 5 pm in Hilton 616AB.

What is a core conversation?

"The informal discussions that take place in the hallways between sessions have traditionally been one of the most productive parts of the SXSW Interactive Festival. In 2008 we formalized this process by adding our Core Conversation program, sessions in which a single moderator leads an open discussion with attendees around a specific topic for an hour's time."

Here's what we will discuss:

Every business must manage a fundamental conflict between individuals who control the means of production and individuals who operate those means to a profit. Roger Martin outlined this struggle in the classic HBR article “Capital Versus Talent: The Battle That’s Reshaping Business.”

Today, businesses are challenged by an added dimension: the rise of social media. Individuals seek global recognition by sharing insider viewpoints with the world and Talent has embraced the leverage of new tools. Management has tried to quell the rise of a workforce filled with “personal brands,” wondering what defenses remain to mitigate the risks of an employee base that is active in social media.

I’ll discuss how the best solution for Capital is counterintuitive -- brands are best off by wholly embracing social business. Far from condoning revolution, management can harness the collective efforts of seemingly self-guided individuals for corporate gain under the umbrella of “social business.”

If you're at the session, I'll see you later today!

 

 

Marketing Transformation Future of Work Chief Customer Officer Chief Financial Officer Chief People Officer Chief Marketing Officer

Progress Report - Good cloud progress at Oracle - and a 2 step program

Progress Report - Good cloud progress at Oracle - and a 2 step program

We had the chance to learn from Oracle executives about the company’s progress in all things cloud, at a recent event in Palm Springs. It was good to see that Oracle communicated openly and with candor where the company stands in regards getting ready for and taking advantage of the cloud era.

 

First of all there can be no question after this day, that Oracle is and remains committed to the cloud. Thomas Kurian who kicked of the day of briefings was crystal clear on that. All prior irritations of the past are history and there can be no question that the product development executives we spoke to are fully committed to cloud. Maybe even a little too much – as in my view too many products got the as a Service suffix – not sure how many ‘aaS’ products customer will really want to deal with.

The state of SaaS

Chris Leone (@chrismleone) presented the Oracle SaaS status and he was a good choice – as Constellation sees Oracle HCM Cloud having the most traction, followed by Customer Experience Cloud and Finance Cloud. None of the colleagues questions Oracle’s push in SaaS. Likewise it was good to see Thomas Kurian speak about the Supply Chain and Manufacturing offering earlier in the day - for whatever reason(s) Oracle is traditionally late to bring manufacturing automation to new platforms, but it’s good to see the traction starting in this area that completes enterprise automation for most enterprises.

The DNA of Oracle’s SaaS products remains compelling – with its foundations on top of Oracle Social Network and a pretty good mobile architecture. User interfaces are now compelling to use – and it’s good to see executives – from Kurian down – demo the software themselves. And Oracle did a good job showing some thought leadership in a CRM demo – not only showing social interactions, but coining the term digital body language’ (coming from Eloqua) and using the predictive analytics foundation to foretell future sales success.

 

From Kurian's presentation.

 

New – Information as a Service

Kurian presented the Oracle cloud having one more offering than the usual trifecta of SaaS, PaaS and IaaS – with Information as a Service. Later he presented one slide on the topic – unfortunately under NDA – but we can all conjure what this offering is all about.

The state of PaaS

Oracle brings a very rich product portfolio to its PaaS offering, probably stronger than its IaaS offering (for now). Not surprisingly – and similar to IBM – PaaS caters to developers, LOB execs and IT managers.

 

From Kurian's presentation.

The most attractive offering for developers is certainly the Java-as-a-Service offerings, with an choice of integrated IDEs and access to a powerful database. On the LOB executive side, social platform with collaboration and the integration / BPM capabilities are attractive. And on the IT side, it’s certainly the cloud to cloud iPaaS and APM capabilities (based on EnterpriseManager) that are key offerings.

Given Oracle’s large install base for its database we expect a lot of interest of existing customers for the Database-as-a-Service (DBaaS) offering. Having an 11gR2 or 12c database readily available to you, with the option of having it fully managed by Oracle is certainly an attractive value proposition for Oracle DBMS customers.

The DBaaS offering is also one of the best examples right now how the integrated Oracle technology stack (aka redstack) can work together – in order to enable RESTful HTTP service Oracle ‘just’ bundles in a (lightweight) Java Server. Constellation expects similar under the hood bundling of the redstackto emerge sooner than later.

Moreover, Oracle Database 12c multitenant data base architecture with pluggable databases makes it easy to move complete databases within a clour or between clouds.

The State of IaaS

Here Oracle offers Storage, Compute, Identity, (lightweight) queues and notifications. From all three traditional cloud product areas – SaaS, PaaS and IaaS, this is the one where Oracle needs to catch up and move faster. In all these areas it seems Kurian has prescribed the two step program mentioned in the headline of this blog post – get there first and then differentiate. And we are positive that Oracle uses OpenStack standard both on compute and storage… but that of course means questions on how and where to differentiate remain.

 

From Kurian's presentation.

 

Logically Oracle has begun with Storage and Compute but it has some road to cover before being at par with Amazon’s AWS, Microsoft’s Azure and Google GCE. Credit goes to Oracle execs acknowledging this, but the roadmap looks realistic and only to a certain point ambitious.

A word on private cloud

One of the key decisions the Oracle executive team took was to operate public and private cloud offerings on the same technology stack, a decision that has proven right and is paying off already. And customers really appreciate the capability to run a familiar technology stack both on premise and in the cloud, being flexible to move loads across on premise and public cloud. On the IaaS layer the Nimbula Cloud Director is a key asset to orchestrate this capability.

From Kurian's presentation.

Needless to say Oracle offers customers plenty of option for consolidation – for servers (with Oracle VM and Nimbula), platforms (RAC) and databases (12c multitenancy). We expect customers to heavily look into these areas as they may realize attractive cost savings. It was also interesting to see that Oracle plans to offer very similar consolidation offers for middleware – server (with Nimbula), platform (WebLogic clusters) and Application Server consolidation (multi tenant WebLogic Server).

Partnerships

Amit Zavery (@AZavery) later had a slide in his deck explaining how Oracle is working with with Microsoft and Verizon, who run Oracle’s database and middleware on Azure and Verizon Cloud respectively.

From Zavery's presentation.

No surprise here – but I believe this is the first formal public slide on the subject. We think seeing that Oracle is able to partner / OEM / deliver (pick your best wording) its products is a good proof point of the attractiveness of the products, but also forces Oracle to be open and flexible at certain intersection of its technology stack. Prominent example being support for Microsoft’s Hyper-v hypervisor in the partnership with Windows Azure.

MyPOV

6 months after checking in with Oracle at OpenWorld, there has been good progress across the board for the cloud products. There is still a lot of road to cover though, but all road maps were under NDA – so we can’t comment further. We still see the three strong converging forces working for Oracle and stay to our three concerns (they are here). But 2014 should be the year where it all comes together for Oracle.

At the end of the day we can only repeat ourselves – the fully integrated technology stack that Oracle is largely using already and revving for the cloud, remains one of the most intriguing technology stacks being built out there. But with well over 20k developers working on this – this is one of the largest engineering projects in the enterprise software industry ever, so the behind the scenes challenges around interdependencies, quality, ramp-up etc. should not be underestimated. To give Oracle, Kurian and his team credit – there are close to no stories on product problems out there. Let’s hope it stays like this – better for Oracle customers, Oracle and ultimately the whole industry. 

---------------------------------
Also worth a look for the full picture

  • Is it all coming together for Oracle in 2014? Read here

  • From the fences - Oracle AR Meeting takeaways - read here (this was the last analyst meeting in spring 2013)

  • Takeaways from Oracle CloudWorld LA - read here (this was one of the first cloud world events overall, in January 2013)

And if you want to read more of my findings on Oracle technology - I suggest:

  • Oracle integrates products to create its Foundation for Cloud Applications - read here.

  • Java grows up to the enterprise - read here.

  • 1st take - Oracle in memory option for its database - very organic - read here.

  • Oracle 12c makes the database elastic - read here.

  • How the cloud can make the unlikeliest bedfellows - read here.

  • Act I - Oracle and Microsoft partner for the cloud - read here.

  • Act II - The cloud changes everything - Oracle and Salesforce.com - read here.

  • Act III - The cloud changes everything - Oracle and Netsuite with a touch of Deloitte - read here

Lastly - paying tribute to my Future of Work / HCM / SaaS research area:

  • Oracle pushes modern HR - there is more than technology - read here. (Takeaways from the recent HCMWorld conference).

  • Why Applications Unlimited is good a good strategy for Oracle customers and Oracle - read here.

Tech Optimization Chief Information Officer

April 7-9 2014: Marketo Marketing Nation Summit

April 7-9 2014: Marketo Marketing Nation Summit

I’m thrilled to be attending the Marketo Marketing Nation Summit 2014. Here is more information if you’re interested in joining me:

Conference Information

Without question, the Marketo Marketing Nation Summit 2014 will be the Marketing Event of the year. Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Located at Moscone Center – West , in the heart of San Francisco’s Financial District, the Marketo Marketing Nation Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

Moscone Center – West , San Francisco California

Moscone Center – West is a visually stunning and expansive three-level exhibition hall, conveniently located near fine dining, shopping, museums and more. As the heart-center of the Marketo Marketing Nation Summit 2014, Moscone Center – West will be buzzing with life and will serve as a vibrant backdrop where connections will be made over two and a half days.

Moscone Center – West 
800 Howard Street
Located at the corner of Fourth and Howard Streets
San Francisco, CA 94103

Conference FAQ’s

Why should I attend?
The Marketo Marketing Nation Summit 2014 will deliver dynamic and rich content along with key takeaways that will prove to be an incredible investment to your business. Learn how to implement and use the latest features and see what’s on the future horizon at Marketo. Develop deeper relationships with your contacts and marketing experts by gaining mastery over innovating lead generation, campaign management, social media strategies and analytics.

Social Networking Parties
Learn during the day, relax network and socialize in the evening! Registration opens Monday, April 7th followed by our Marketing Nation Kickoff Party. On Tuesday, April 8, join us for Happy Hour in the Marketing Nation Expo before being shuttled to our Customer Appreciation Party! We have an incredible night planned, so stay tuned for more information.

Registration Information

What is the registration fee?

  • Early Early Bird:$795 until December 15, 2013
  • Early Bird:$895 from December 15 until February 15, 2014
  • Standard:$1,195 until April 2nd, 2014
  • Onsite:$1,595

Can I register in person at the event?
Absolutely, however at this year’s event seats will be in high-demand so we recommend that you register early to secure your spot. Onsite registration is $1,595.

Is a group discount available?
Yes, simply email to [email protected] the names of the 10 or more attendees from your company and you get $200 off each registrant. You will receive a discount code of $200 off to register for each person. You must register all 10 people within one week of receiving the code.

Will Marketo close registration at any point?
Registration will close on Wednesday, April 2, 2014 at 5:00 p.m., PST. If seats are available after registration closes, onsite registration will be available for the price of $1,595.

What is included in my registration fee?
Access to the Marketo Marketing Nation Summit 2014 which includes keynote sessions as well as customer success tracks. The program begins at 5:00 p.m. on April 7 and will end at 5:00 p.m. on April 9. Registration fee includes admission, food and beverage during the daytime sessions and access to the Social Networking Parties.

Does the registration fee include travel costs for the conference?
All travel costs including air and hotel accommodations are the responsibility of the attendee. Marketo has secured a block of rooms at a discounted rate of $267 (Classic) / $277 (Deluxe) at the Hilton San Francisco, the host hotel. To reserve your rooms, please click here.

Is there an additional charge to attend Summit University Day?
Yes, there is an additional charge to attend Summit University Day. The registration prices are outlined below:

UNIVERSITY
Early Bird: $595 (until February 1)
Regular: $695 (February 2 – April 2)

CERTIFICATION
Early Bird: $100 (until February 1)
Regular: $125 (February 2 – April 2)

How is my registration confirmed?

After completing registration, you will receive a confirmation email with your registration information and your invoice attached.

What forms of payment do you accept for the conference fee?
Visa, MasterCard, American Express, wire transfer and company checks are all accepted.

If I can’t attend, can I substitute my registration?
Yes. If you are unable to attend, you may substitute one colleague’s name per registration. All substitutions must be received in writing prior to Monday, March 16, 2014 and will incur a fee of $50. After this date, all substitutions are subject to a $100.00 (USD) processing fee. Please submit substitution requests to [email protected] and include the following information for the new registrant: Name, Job Title/Position, Work Address, Work Phone Number and Email Address. A registration confirmation will be sent to the new registrant once the substitution is confirmed.

What if I have to cancel?

Registration cancellations received in writing by 5:00 PM (Pacific Standard Time) prior to Friday, February 21, 2014, will be refunded, less a $150.00 (USD) processing fee. There will be no refunds for cancellations received after 5:00 PM (Pacific Standard Time) on Friday, February 21, 2014. Please send any information regarding cancellations via email to [email protected].

Look forward to connecting

Dr. Natalie Petouhoff 

How to work with Dr. Natalie  VP & Principal Analyst | Constellation Research, Inc.

How to work with Dr. Natalie at the Executive Success Firm

Dr. Natalie: voted Top 20 In Social Media HuffPo
Voice:  +1.310.919.8467  | Twitter: @drnatalie | 

Skype: drnatalie007 | LinkedIn | Google+

Catch my latest:

• Thoughts at www.DrNatalieNews.com 

• Upcoming book series: “7 Steps To Digital Customer Experience Mastery” (working title) 

• My Book: Like My Stuff: Tactics to Monetizing Facebook Engagement and

• 3rd Most Download ebook: Myths, Truths of Social Media ROI


SAVE THE DATE!
Constellation’s 4th Annual Connected Enterprise 
The Executive Innovation Conference | October 29th-31st

Half Moon Bay, CA | Ritz Carlton

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Marketing Transformation Chief Marketing Officer

Helpful Utilities to Upgrade Siebel

Helpful Utilities to Upgrade Siebel

Alexander Hansal

In his Siebel Essentials blog, Alexander Hansal continues his exploration of the world's favorite on premise CRM system by describing some helpful upgrade utilities.

This is a repost from February 2009, seems that upgrading Siebel CRM doesn't go out of fashion anytime soon, especially with Innovation Pack 2013.

It appears that many of those Siebel consultants are busily upgrading and I think that timeframes are challenging as always ;-)

The following command line utilities are here to help you during the upgrade and save your precious time (you'll need it for other tasks ;-). Please note that the list below is not complete.

1. Log Parser

When Siebel Upgrade Wizard performs the Upgrade Database Schema (upgrep) and Upgrade Physical Schema (upgphys) and any other step against the database, it forwards the command line utilities' log files to a central directory, a subfolder of the Siebel Server's log directory. You can run the logparse executable from the command line and generate a nice and pretty html summary.

The logparse utility is also useful to summarize tasks not related to an upgrade such as a repository migration (notoriously known as dev2prod). You can easily automate it, archive the directory and keep it for later reference.

2. cfgmerge utility

So you merged your repositories? What about the Siebel Enterprise configuration data stored in the Gateway Name Server's siebns.dat file?

On your new Siebel 8.1 production server you will need your custom components as well as the nifty new components from Oracle (such as ADM, BIP etc.). Using cfgmerge on the command line you can create an input file for the srvrmgr command line. You have to edit the file before you run it against the target enterprise.

The utility merges parameter based data for components that exist in both configurations. So if you want to use it for a custom component, you have to create a component with the same name in the target enterprise before you run the utility. The input file will then help you to update the parameter values.

The cfgmerge utility is also suitable for other tasks outside the upgrade process.

3. utleimdiff

This utility is provided to identify differences in EIM tables and their mappings between two repositories (usually Prior Customer Repository and New Customer Repository). During a recent upgrade project, I found that the utility behaves a little odd in 8.1.1. But it's worth to note that it exists.

If you feel that you need more information on a Siebel CRM upgrade and how to do it, please add a comment to this post. Oracle University offers a Siebel Upgrade Workshop on a private event basis.

This post originally appeared in the Siebel Essentials Blog.

The Death of Siebel – A First World Problem?

The Death of Siebel – A First World Problem?

Richard Napier

In his On Demand Education blog, Richard Napier looks at where in the world Siebel is most popular.

World-according-to-richard

I know the title of this article might seem a little inflammatory, but I have been having an interesting week where my eyes have been perhaps opened, once more, to the vibrancy of the Siebel Enterprise Market. I have been travelling in the Middle East recently and have been both humbled and excited by the number of fresh Siebel Enterprise projects that I see. Not upgrades, not Open UI projects, but brand new exciting, multi-business unit projects.

Of course at the same time, the competitors and even some integrators continue to peddle the message that “Siebel is dead”. But I’ll wager they wish they were working on these heavyweight projects.

What I find interesting also is that most of these big projects are in clearly defined industry sectors which leverage the Industry knowledge of Siebel – this ties in with another (seemingly) endless debate and discussion about whether it was better to have standard Objects for Industry (the Siebel approach) or to give you a clean page and let you build it all yourself (the Salesforce approach). As far as I can see, this is now closed. For big, industry specific, complex processes, there is no case to answer. Siebel has taken the crown and kept it.

This post originally appeared in the On Demand Education blog.

New C-Suite Next-Generation Customer Experience Tech Optimization Data to Decisions Future of Work Innovation & Product-led Growth Sales Marketing Digital Safety, Privacy & Cybersecurity Oracle Chief Information Officer

Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)

Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond

Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches its seven key business themes over the next 2 to 3 years in:

  1. Consumerization of Technology and the New C-Suite
  2. Data to Decisions
  3. Digital Marketing Transformation
  4. Future of Work
  5. Matrix Commerce
  6. Next-Generation Customer Experience
  7. Technology Optimization and Innovation

The strategic assumptions from Constellation’s 2014 PESTEL framework form the basis for the business theme-led research.  Over the next 36 months, research from each business theme will factor these trends into the overall research agenda.  The goal in 2014 is to help clients not only navigate, but also dominate digital disruption.

In part 1, the focus was on the technological trends.

In part 2, the focus is on societal.

See the February 27, 2014 webinar

Figure 1. PESTEL Approach Provides a Futurist Framework For Business Themes and Planning

Societal (S) Shifts Showcase the Digital Divide Ahead

Generational shifts by age and by digital proficiency will show up in force in 2014. A generation of millennials no longer seeks the same objectives as previous generations.  Lack of upward mobility and opportunity sow the seeds for societal disruption.  Furthermore, a fear of government intrusion along with a need for government programs creates a bipolar view on the role of government.  Hence, organizations must adapt to an ever-changing array of future business models based on dynamic demographic and psycho-graphic preferences.  The following five broad societal movements shape how individuals behave and play a strong role in influencing business model adoption (see Figure 2):

Figure 2.  Societal Shifts Showcase the Digital Divide Ahead

  1. Access trumps ownership in a sharing economy. From car sharing in the late 1990s, to vacation rentals to collaborative financing, the sharing economy has been inching its way into the forefront of the consumer’s mind.  Since, thought leaders such as Rachel Botsman, Lisa Gansky and Anne-Sophie Novel, have been chronicling the forces, underlying trends and players behind the movement.  Key success factors in this new business model require the identification of underutilized assets, optimization of value through time slicing of access, trading on the goodwill and generosity of others and building a reputation economy.  A sharing economy model is not for every industry, yet this trend may affect how products and services companies shift their offerings and business models in the next three to five years.
  2. Five generations of customers and workers driven by digital proficiency, not age. When discussing the future of work, most people  immediately jump to the discussion of millennials, Generation Y, Generation X, Baby Boomers, post war, etc.  However, under a shift to digital business, the generations are defined differently.  This segmentation describes how proficient people are with digital technologies and digital culture.  The five generations include digital natives, digital immigrants, digital voyeurs, digital holdouts and the digital disengaged.
  3. Sacrificing privacy for convenience in a post-NSA/Snowden world. The proliferation of digital exhaust – the plume of signals and artifacts left behind in our digital world – begs the questions of data ownership and privacy.  As organizations move toward data-driven business models, consumers and enterprises must find a balance between individual privacy rights and the desire to deliver prediction and mass personalization at scale. Moreover, the concepts of trust and
    transparency become paramount, as authenticity remains the Holy Grail of corporate and personal brands.  There is a battle for Personally Identifiable Information (PII) at the heart of many digital business models; consumer awareness of how their PII fuels business will lead to agitation for transparency and a better deal.  One will expect to see new privacy compacts emerge!
  4. Generational and class warfare favor redistribution programs. A digital divide pits those succeeding in a digital economy against those shackled by inequality of access.  While equal outcomes are not expected, society must provide access and equal opportunity.  Meanwhile, generational warfare has arrived, as younger individuals may have to subsidize older individuals for healthcare, social programs, and other government obligations.  Concurrently, the lack of jobs for the young (for example, 50 percent unemployment in Spain for those under the age of 26) will disenfranchise a generation. Those more digitally enabled may have to subsidize those less so or be bullied into providing more digital opportunities.
  5. Resentment and backlash emerge toward Silicon Valley for disruptive technologies and business models. Societies now realize the good, the bad and the ugly with how disruptive technologies can affect business models.  Expect a growing backlash against Silicon Valley, the venture capital firms, technocrats and tech geeks who decimate high paying jobs and against businesses using technology as a weapon without considering the human toll.  In addition, the growing gap in wealth and an increase in power allow Silicon Valley to reshape the world to its needs.  Similar to the Occupy movements against Wall Street, these movements represent the tip of the iceberg in social unrest and populist action.

The Bottom Line: Technology Trends Alone Are Not Enough To Consider In Dominating Digital Disruption

The premise behind the Constellation Futurist Framework requires the broader perspective of five other areas: political, economic, societal, environment, and legislative. When taken in concert, boards, CEOs, management teams, and strategic advisors will have a set of trends that provide context to the digital disruption ahead.  The framework is just the beginning.  A successful strategy will build on this futurist framework to map out the next 24 to 36 months of business model disruption.

VIDEO: Webinar of the Constellation Outlook on Digital Disruption

Your POV.

Are you still seeing the world through the lens of Social, Mobile, Cloud, Analytics, and UC/Video?  Does this help you take the bigger perspective? Ready for digital disruption?  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

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