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Roundup Of Cloud Computing Forecasts And Market Estimates, 2014

Roundup Of Cloud Computing Forecasts And Market Estimates, 2014

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By 2018, CIOs expect it to play a critical role in enabling their organizations strategic vision according to IBM’s latest study, Moving from the back office to the front lines – CIO insights from the Global C-suite Study. The IBM study and recent cloud computing forecasts and market estimates illustrate how quickly CIOs’ roles are changing.

CIOs in high performance enterprises are increasingly seeing the world much more like their CEO counterparts.  Both are now focusing more on how cloud computing can improve customer engagement and operational performance while anticipating market and macro-economic factors.  IBM’s study provides a glimpse into their Institute for Business Value’s 1,600 face-to-face conversations with CIOs from 70 countries and 20 industries worldwide.

Here are the key take-aways from the report including an infographic summarizing key points of the study:

  • Cloud computing has rapidly accelerated from 30% of CIOs mentioning it as a crucial technology for customer engagement in 2009 to 64% today.
  • 67% of CIOs IBM interviewed are actively looking into how cloud technologies can better serve and collaborate with customers.
  • 84% of CIOs are focusing on mobility solutions to support closer customer engagement, 83% are evaluating business analytics and optimization and 64%, cloud computing.   The following graphic shows a comparison of how priorities have changed between 2009 and 2013.

ibm study

  • CIOs in outperforming enterprises are nearly twice as likely as their peers (59% versus 31% for underperformers) to have a cohesive strategy for uniting the digital and physical elements of their businesses.  One respondent CIO from a banking firm in The Netherlands stated that “We want to create an integrated, 24/7 customer experience across channels and services.”  The following infographic summarizes key points of the analysis.

infographic  on CIOs new boss

  • Cloud-related tech spending by businesses is forecast to triple from 2011 to 2017 according to IHS Technology.  By 2017, enterprise spending on cloud computing will amount to a projected $235.1B, triple the $78.2B spent in 2011 according to the research firm’s analysis.  In 2014, global business spending for infrastructure and services related to the cloud will reach an estimated $174.2B, up 20% from the amount spent in 2013. Source: Cloud- Related Spending by Businesses to Triple from 2011 to 2017.  

cloud spending soars

  • Centaur Partners predicts that total SaaS revenue will shift from just over 10% of the total enterprise software market in 2010 to just over 16% by 2015, and predict that SaaS and cloud-based business application services revenue will have grown from $13.5B in 2011 to $32.8B in 2016.  The following graphic is from their latest SaaS Market Overview presentation.

centaur partners

cloud focus of investment

Cisco cloud traffic

  • Bain & Company predicts that direct spending on hardware, software and services could top $70B by 2017 based on the proliferation of the Internet of Things (IoT).  The research brief, Is your company ready for the Internet of Things? predicts that companies that can capitalize on mobility, analytics and cloud computing will have the highest probability of success.  Bain & Company also presented their taxonomy of market growth by enterprise spending category below, projecting software and applications will generate $180B in sales by 2017.

Bain & Company Taxonomy

  • IDC is predicting that the cloud software market will surpass $75B by 2017 attaining a five year compound annual growth rate of 22% in the forecast period. IDC also found that current organizations using the cloud expect to spend 53.7% of their IT budget on cloud-based applications and platforms in the next 24 months.  Major benefits of the cloud for IT operations include reducing the size of the IT budget, improving IT staff productivity, and simplifying and standardizing IT infrastructure.  For other departments, benefits include improved resource utilization, enabling business units to control IT solutions more directly, and launch revenue generating services faster with more efficient time-to-market strategies. These findings are from the Cisco infographic based on IDC research data titled Midsize Enterprises Leading The Way With Cloud Adoption.

Accenture infographic


 

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News Analysis: Gainsight Spring 2014 Release Targets Large Enterprises Making The Transition To #DigitalBiz

News Analysis: Gainsight Spring 2014 Release Targets Large Enterprises Making The Transition To #DigitalBiz

Customer Success Management Pioneer Adds Key Functionality For March 2014 Release

On March 18th, Mountain View, CA based Gainsight announced the Spring 2014 release of its customerssuccess management platform.  Led by CEO Nick Mehta, the cloud software vendor has received over $29M in funding from key investors such as Bain Capital, Battery Ventures, Capital Innovators, Cultivation Capital, Silicon Valley Bank, and Summit Partners.  In addition to the latest release, the company added two industry veterans Sherif Botros from SAP as Chief Data Scientist and Puja Ramani from Facebook as Director of Product Management and Analytics.

Five key features designed for the largest of enterprises were announced for the Gainsight Spring 2014 release and include:

  • Support for sponsor tracking with LinkedIn and InsideView. New feature takes contacts listed in a client's CRM system and monitors status changes in InsideView and Linkedin.  Known as Gainsight Sponsor Tracking, the feature also adds relevant news, events, and CRM intelligence.  These additional, external data points factor into a holistic customer health score that includes usage, support, engagement, and and other relationship health metrics..

    Point of View (POV): A top root cause for churn is an executive sponsor's departure.  The automated system serves as an early warning indicator when status changes for key contacts to help provide the advantage of time and insight when protecting renewals and future upsell.  The feature also locates potential advocate or customers to on board.
  • Delivery of a Salesforce1 mobile app .  The Gainsight Salesforce1 Mobile App integrates natively with Salesforce (see Figure 1).   The Gainsight offering allows users access on Android and iOS phones and tablets.  Alerts, tasks, customer health data, and survey feedback are integrated with Salesforce system data.

    (POV): Mobility tops this year's list of key enabling digital technologies in almost every Constellation survey.   Customers can take advantage of in-between and wait times to update customer health and fill notes via the application.  Many existing customers expect that this feature will improve team productivity from 10 to 25%.

Figure 1. Gainsight Delivers a Native Integration To Salesforce1

  • Release of  Gainsight Success Snapshots. As a new data visualization publishing feature, the solution helps clients build and publish data filled presentations, executive updates, and QBR reports.  Users can populate presentations with customer queries or templated reports.

    (POV): Customers seek not only good reporting tools, but also consumer grade user experience and ease of use. Data visualization tools play a key role in effectively democratizing the data to decision process among stakeholders championing customer success.
  • Introduction of Gainsight Home. The personalized dashboard aggregates relevant information and enables team collaboration (see Figure 2). Gainsight Home allows customer success managers to configure relevant data and workflow views.

    (POV): Gainsight Home provides personal analytics for the customer success manager.  Reports and dashboards can be customized.  Upcoming tasks can be tracked and monitored.  The system enables the benchmarking of performance and customer success manager career development and advancement.

Figure 2. Gainsight Home Provides Personalized Dashboards

  • Launch of enterprise permissions to support collaboration. Gainsight Enterprise Permissions allows admins to define role based security.  Key permissions include create, edit, delete, and publish for objects such as customer and company data, surveys, and blended data reports.

    (POV): The capability provides an initial step to delivering enterprise class security.  Organizations having to address compliance now have a baby step towards risk mitigation.  More enterprise class features will be needed going forward as the customer success manager role expands into the enterprise.

The Bottom Line: The Recurring Revenue World Depends On Top Notch Customer Success Management

The customer success management movement gains traction as the shift from traditional business models to digital business models requires leaders to prioritize efforts to grow recurring revenue.  Top notch customer success management automates the monitoring of key factors driving churn risk, provides the predictive analytics to anticipate risks, and shares best practice playbooks to improve success.  Organizations must successfully master customer success management in order to drive down churn, build up-sell and cross-sell opportunities, and successfully engage customers across a continuum of customer experience.

Your POV.

Ready to add customer success management?  Have you improved outcomes with a forma Customer Success Management program.  Are you embarking on a digital business transformation?  Let us know how it’s going!  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) com.

Please let us know if you need help with your Customer Centricity and Digital Business transformation efforts.  Here’s how we can assist:

  • Assessing customer centricity readiness
  • Developing your digital business strategy
  • Connecting with other pioneers
  • Sharing best practices
  • Vendor selection
  • Implementation partner selection
  • Providing contract negotiations and software licensing support
  • Demystifying software licensing

Related Research:

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Ceridian makes a lot of progress – but the road(map) is long

Ceridian makes a lot of progress – but the road(map) is long

We had the opportunity to catch up with the Ceridian executive team for a full day of briefings. And it was packed full of information – in an interactive format, with Dave Ossip emceeing and the executive team sharing their respective parts on the progress since the last user conference of July 2013 in Orlando.


 



Here are my top 3 takeaways from the briefings:

  • Steady roadmap execution – It is 2 years ago now that Ceridian acquired Workbrain and with that a very good workforce management product and a talented management and product development team. And those 2 years have been used well – Dayforce today is a complete HR Core system, with very good payroll support for Canada, UK (here through its Horizons product) and USA, maintaining and extending its strong Workforce Management DNA.

    Moreover, Dayforce now has a good first version of recruiting, with all the benefits of being integrated with its core HR system. More importantly even, Ceridian has delivered what it promised last year, a key achievement to create confidence in the market and its install base that the transformation from a venerable payroll and benefits player to a global HR application vendor is in full progress.

    Ceridian also deserves kudos to share the roadmap of Dayforce till 2016 – a common best practice in the enterprise software market – but no other vendor has given that long of an insight into their plans. The main additions between now and 2016 will be functional deepening (e.g. Absence Management for HR Core) of all modules, more global support (e.g. adding Payroll support for more countries), and the addition of all Talent Management functions (next to Recruiting, Performance Management, Compensation Management, Succession Management and Career Pathing).

    Additionally Ceridian plans to add a fully statutory compliant Document Management capability for HR purposes, an improved Business Intelligence product and (very soon) an improved user interface. So the work is carved out for the next two handful of calendar quarters.
     
  • Payroll Innovation – Less than a handful of payrolls have been built from scratch in the 21st century – and Dayforce is one of them. The interesting news is, that Ceridian did not go for a simple re-write but put a lot of experience and some of the Workforce Management DNA into the new product. So payroll runs instantly, whenever e.g. time data changes. It can run on end user request, interactively. Dossip even mentioned the vision to change payday loans. All important payroll innovations for the more flexible, project based workforce that will be key for the 21st century are with that considered in the foundation of the Ceridian payroll. Additionally incentivizing work decisions (e.g. do people want to take a shift when they see what they have earned till today – or not) becomes possible.

    It is always exciting to see when enterprise software capability exceeds current practice requirements. But only what not is - can be, and in this use case I think Ceridian is very close to future payroll best practices.
     
  • Global Focus – While Ceridian was always known to work beyond North America, e.g. with a strong presence in the UK – there is now a clear ambition to go beyond these countries, with a goal to reach 15 priority countries. Ceridian is confident to be able to tackle more complex European payrolls such as Germany and France in a matter of few months. Thanks to object oriented inheritance mechanisms as part of the inherent payroll (and overall system) architecture on the technical side and a slowly increasing standardization by the European Union on the business side - there is a good chance Ceridian can deliver to this.

    Beyond the priority countries Ceridian will do what all vendors do once the product coverage is exhausted – partner with the payroll aggregators and local payroll vendors. The company seems committed to some best practices – as e.g. always having at least two partner options per country. And in the global team, close to 50% of resources are only dealing with selecting, managing and testing partner solutions. Kudos to Ceridian to go after these markets – as it pits them against larger and more established competitors beyond its traditional three strong markets. The market dynamics around adding local payroll support and global payroll capabilities is only unfolding now. 

It’s is important to notice that Ceridian is more than a HCM software vendor – as it provides not only its traditional payroll and tax services, but also benefits and EAP, Work-Life products. That makes Ceridian a vendor with interesting co-opetition relationships in the market place, something to keep in mind when looking at Ceridian.

Time ran out to quiz Dossip and team around programming language, customizing options, end user configurability, localization, databases uses, scalability and data center strategy – all topics that Ceridian needs to master successfully in order to keep executing successfully. All not trivial challenges. More briefings and reports back to you to come – hopefully soon.


MyPOV

Remarkable progress by Ceridian in the last three quarters. The company keeps deepening existing functionality and has established its first functional beachhead into Talent Management with a solid Recruiting module. That is timely as the fight for talent has heated up for most enterprises and competitive talent acquisition is a key selection and operating criteria for HCM enterprise products. Kudos to Ceridian for delivering and for presenting a roadmap to complete Talent Management and adding some differentiating products like (PII and other HR legal statutory compliant) Document Management by 2016.

If Ceridian executes equally well on refreshing its user interface and on the global functional and infrastructure extension – it will be an even more formidable competitor and a very attractive partner for HCM executives - than it already is today. Ceridian’s strong WFM DNA in Dayforce should play into its hands with expected changes in the future of work – moving to more project based, hourly engaged, often contingent workforce.



Also on Ceridian


  • Ceridian transforming itself and with that the game – read here


And unrelated to Ceridian - but how important payroll can be for HCM innovation:



  • Could the paycheck reinvent HCM - yes it can - read here
  • And suddenly... payroll matters again - read here

 

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Three Wildfire alternatives

Three Wildfire alternatives

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Wildfire_smm_guide

I've spoken with two vendors this week that are experiencing an influx of inbound interest based on Wildfire's impending shutdown.

I'm also discovering that not all buyers are ready to commit to the idea of a massive integrated social business platform.

If you find yourself in a position to explore Wildfire alternatives, here are a few choices to consider:

I did not find any public statements from Hootsuite, Adobe, Oracle, or Salesforce regarding Wildfire.

 

 

New C-Suite Marketing Transformation Chief Marketing Officer

Purposeful Collaboration with Microsoft Yammer and Dynamics

Purposeful Collaboration with Microsoft Yammer and Dynamics

Below is the recording of my session at the SharePoint Conference 2014 that explains how collaboration should not be a stand-alone process but rather integrated with the business tools people use to get their jobs done. Towards the end I interview Steve Novoselac, Technology Director at Trek Bikes about their use of collaboration tools.


 

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Progress Report - Good start for VMWare EUC – time for the 2nd inning

Progress Report - Good start for VMWare EUC – time for the 2nd inning

We had the opportunity to catch up with the VMWare End-User-Computing (EUC) management team at their analyst meeting in Boston. Very good meeting and great chance to feel the pulse of the EUC products.
 
 
Here are my top 3 takeaways
 
 
  • What a difference a year makes – A year ago some pundits were seeing the end of the ‘other’ portfolio investments VMWare had done beyond core virtualization, with dis-investitures looming overall and some of them even happening. But change starts with people and with installing Sanjay Poonen, the dynamics changed for the better: With two rapid acquisitions (Desktone and AirWatch), getting top talent from the competition (Shultz and Dhawan from Citrix) – both the team in charge and its product capabilities look much better than a year ago. The vision where the team wants to take the portfolio is compelling and with shipping its DaaS offering before Amazon (where WorkSpaces is still in limited availability) it had a significant early win.
     
  • Compelling vision – but work remains – VMware’s executives described a comprehensive and compelling vision where they want to take the EUC portfolio. The recent acquisitions have already lead to a directional harmonization in little time, but we found the AirWatch direction particularly compelling. On the technical side, the new EUC division CTO Colbert showed a significant abstraction architecture that looked complete with all moving pieces nicely tucking in. Needless to write it will be significant work to make it real.
     
  • DaaS needs data centers – It was good to see the management team acknowledging that desktop business is a cost business. Since we know, and for all of the foreseeable future – costs for operating end user devices are coming down. Vendors with the more cost effective infrastructure will be better positioned. And EUC products brings a stable and pretty predictable load to infrastructure build out plans – which ultimately materializes in data centers. And here not only the EUC future – but the overall VMware strategy is of concern, which (so far) has only shown a remarkably slow pace (even though VMware just announcedtheir first data center outside of the US – in the UK).

 
In general DaaS products are interesting from two angles: For one they are a key driver for data center load, solve a perennial IT problem and it looks like network availability and bandwidth issues of the past can be overcome now. For the other they are key to change the way how people work and interact with their devices. Having your desktop with you all the time, cross device and ideally with the option of state full transfer coupled with desirable data synchronization - is a very powerful technology that will enable new business practices.
 

MyPOV


Good progress by VMware on EUC, an energized team is in place, early success has happened and now it’s time for the real integration and product work to start. More acquisitions are more likely than not and the EUC team has to come up with an adaptive and accommodating architecture. And while the hybrid delivery capability has its merit, and VMware’s huge partner network is an asset, both split overall compute load. And there VMware - beyond EUC – needs to make its plans clear – better sooner than later. 

 

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Presentation: Lead the Enterprise Social Revolution – How to Drive Sustainable Adoption #worklikeanetwork

Presentation: Lead the Enterprise Social Revolution – How to Drive Sustainable Adoption #worklikeanetwork

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The enterprise social revolution is brewing in the enterprise today. Mobile technologies, business velocity, collaborative engagement, advanced analytics, and unified communications are converging to deliver the promise of enterprise social success. Organizations that miss this paradigm shift from transactional systems to engagement systems will face dire consequences. How can you ensure that enterprise social technologies will be embraced for project management and adoption will be sustainable?

Watch this Project Conference 2014 interactive session as I share how you can positively transform your project management initiatives and lead the enterprise social revolution with Microsoft Project, Office, Yammer and SharePoint. You’ll learn how to apply practical steps to drive culture change and effective techniques to promote sustainable adoption with enterprise social technologies to deliver project management success.

 

 
 

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My week as an uberX driver

My week as an uberX driver

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Uber_atx

A FIRST-PERSON JOURNEY INTO THE COLLABORATIVE ECONOMY

I've been keeping an eye on the rise of the "collaborative economy." In a nutshell, I see it as a progression of social business, where individuals use technology to harness cultural trends and change commercial market dynamics. But rather than just read and write about this new movement, I wanted to experience it for myself. After all, experiencing is believing. 

 

FACEBOOK ADVERTISING WORKS

It started with an ad on Facebook. You know, the kind that stands out because it's in the middle of your newsfeed and references a couple of your friends who have liked the brand's page, but probably have no idea that their profiles are being referenced for this particular message. In this case, I kept seeing an ad for Uber related to SXSW: drivers wanted!

I've been using Uber as a passenger for about a year, spending $443 on rides mostly in New York. The convenience is unbeatable, especially when you need a specific type of vehicle. For example, I called my first Uber ride when I was by myself and needed a large enough vehicle to transport six boxes of workshop materials from the Meatpacking District to the office.

So I clicked on the Facebook ad and signed up to become an uberX driver during SXSW. The application consisted of a background check, a 30-minute online training session, and upload of license, registration, and proof of auto insurance. I assume that all checked out, because I was invited to an orientation session to pick up my phone and get activated as a driver.

 

BUT WHAT IF SOMEONE THROWS UP IN MY CAR?

I walked over to the first offered orientation session, which was a few blocks away from my (soon-to-be-former) office. There were two guys in a conference room, part of the activation team based out of DC. Each seat at the table had a padded envelope, paperwork, and pen; I sat down and began reviewing the driver contract. The young man next to me started photographing the pages with his iPhone. One of the Uber guys said, "hey, you can't do that." Young guy: "but my mom would be really disappointed if I signed this without consulting a lawyer first." Uber guy: "don't worry, it's just standard legalese." The young guy stopped taking pictures and signed.

For the most part, it was a pretty straightforward agreement making clear that the executor was 1) not becoming an Uber employee and 2) not going to discuss how the system worked, especially with the media. The contract was primarily in place to protect trade secrets, as we would be using a custom software application. Moreover, Uber and their marketing promotions partner had no intention of violating Austin's ground transportation city ordinance, as volunteers would be paid by a third party marketing promotions firm.

I looked around while waiting to finalize my application. One guy was having trouble clarifying some issues. "But does your car have commercial license plates? If so, you can't drive that car as an uberX." Another guy had on a Roto-Rooter shirt; hopefully for his passengers he wasn't going to be leaving straight from his day job to drive people around. Another woman came in and said in a breezy tone, "I saw your ad on Craigslist!"

My documents were verified pretty quickly and the discussion was direct. Did I take the online test? "Yes and I passed." Okay, here's your phone. Any questions? "Actually, yes."

  • "What if I arrive to pick someone up and they want to squeeze six people in my car?" You can tell them you can only fit four.
  • "Since the service is free, what if someone wants to be driven back to their hotel in Round Rock?" You can call them to verify their destination and if it's someplace crazy, you can decline the trip.
  • "What if someone throws up in the back of my car?" Save the receipt from the cleaning and we'll reimburse you.
  • "Umm..." Anything else? Just call or email us.

 

Uber at SXSW 2014

 

LET'S RIDE

A week later, I was set up and ready to drive. UberX service began on Thursday evening at 5 pm, the day before SXSW started. I finally got out of my house, on the road, and heading downtown at about 7. I figured I'd give a couple of rides and then stop by a few of the opening night parties that were on my calendar.

I turned on the iPhone that served as the dispatch device. After opening the driver app and taking a few minutes to register, the madness began. I started getting pickup alerts from all over the city. 24th Street. Barton Hills. Congress Avenue. I thought there was no way I could be the closest available driver for some of these requests, but later on I would be able to guess why -- the demand for cars was far greater than supply of drivers.

Ride 1

I picked up my first ride outside of Civitas Learning on 5th Street. Capital Factory had organized a "startup crawl" at various startup offices around the city and a couple of venues were on the outer reaches of the downtown area. Four guys piled in my car to be taken back to headquarters. They had never used Uber before and were all part of local startups, except for the one who worked at Tocquigny. It was a quick and easy one mile, eight minute trip.

Ride 2

I picked up my second ride outside of Speakeasy, a group of three guys who were also on the startup crawl, one of whom worked at FeedMagnet. They were heading to the other startup crawl on the outer edge of the map; a hassle to walk, but a pretty quick drive. After I dropped them off, there was a minivan taxi stopped in front of me that refused to move. I got out of my car after a few minutes to talk to the taxi driver, with five cars waiting in line behind me. The driver rolled down his window and gave me a blank look and I explained that he was blocking traffic. It appeared that he was having a problem processing a credit card; without saying a word to me, he rolls up the window, the passengers close the sliding door, and as I get back in my car, he finally pulls forward and out of the way so all of us can drive past.

I should've stopped then as I had originally planned, but there was something energizing about the experience. It certainly wasn't about the money. The rides were short, the service seemed useful, and the riders seemed grateful to have a free ride. Then...

 

ARE YOU A CEO OR SOMETHING?

Ride 3

I headed back to the center of downtown to park my car and go offline for the night. But then a ping came in that was just two blocks away...so I answered the call. I picked up my third ride at the corner of 7th & Congress right at the Roaring Fork. He had a duffel bag and was the first of many riders going to or coming from an AirBnB. As we drove over to the east side, he told me about how he worked at a social TV startup and had made the mistake of flying into Houston instead of Austin. He wasn't a huge fan of Uber, but taxis were impossible to find. When I told him the ride was free, he was in disbelief; as someone coming from New York, he had just assumed that the service would work like it did back home. As we pulled up to the apartment complex where he was staying, he asked why I was driving, because I didn't seem like a regular driver..."I thought you were a CEO or something when we started talking!" 


WE WOULD GLADLY PAY TO HAVE MORE CARS AVAILABLE

Ride 4

Not being able to find a taxi became another recurring theme during SXSW. I decided to take one final trip before logging out and I had a momentary sense of regret: the rider was downtown and needed a ride to her hotel, the Westin at the Domain. It wasn't very far away in absolute terms, as Austin is a fairly small city. However, it was certainly felt like one of those situations I asked about in orientation where someone might ask to be driven to a faraway place. I decided to pick up the rider -- actually two sisters, one who worked at Google and the other at Yahoo -- and make this my final ride.

They were from the Bay Area and told me that they had tried various methods of finding a car: calling taxi dispatch phone numbers, using the Hail-a-Cab app, and repeatedly calling for Ubers. While getting an uberX ride for free was nice, they both agreed that they would gladly have paid for the ride if that meant that more cars were available and in service. When you're on the road, you don't want to be stranded not knowing how you'll make it back to your hotel...or waiting indefinitely for a taxi to pick you up.

 

BIRDS OF A FEATHER FLOCK TOGETHER

Ride 5

On Friday, after getting some work done and attending a corporate brunch, I decided to go online on my way back into the city. I picked up a couple of guys on the east side of town from a small house. I asked them if they were staying at an AirBnb...yes. And coincidentally, they both worked for AirBnB. In the collaborative economy, birds of a feather flock together. I gave them a ride over to the southwestern suburbs, dropping them off at Tacodeli.

 

DID WE JUST SEE THE START OF SOMETHING AWFUL?

Ride 6

I was out east past the airport for personal reasons on Saturday morning and decided to go online while I drove back in. Again, a pickup from an AirBnB on the east side. I define the "east side" of Austin as east of Interstate 35 where many of the neighborhoods are in transition/early stages of gentrification. I picked up a rider from a small house located in a neighborhood that I'd never been in before...for good reason. My rider was going to the convention center and as I looped around the narrow side streets to get back on a main road, a black SUV stopped, a man jumped out of the passenger side, and ran off into the woods, under the elevated roadway near the train tracks. At first I thought he was going to relieve himself...but then he stopped and was looking for something.

We drove on and I joked with my rider, who was a strategist at Chiat\Day attending her first SXSW, about how we had just seen the start of something illegal. She told me about how she had walked home from downtown the night before. It's not a terribly long walk -- only about three miles -- but it's not the nicest part of town to be walking through alone and drunk, late at night. So why did she walk? Because she couldn't find a taxi the night before or get an available Uber...so she started walking.

Later that evening, I met someone who lived a block away from where I had picked up my rider...who told me that a few years prior, a dead body had been discovered in those woods. Yikes.

 

IT'S A MIRACLE YOU SHOWED UP

Ride 7

I was under the weather and busy with work, so I didn't give another ride until Wednesday morning. As I was driving towards downtown, I got a ping from a neighborhood and swung by a house (another AirBnB) where three people were waiting outside. They work at Patagonia and were heading to the airport to fly home, but the taxi they had reserved the night before decided to not show up. Upon calling the company, they said the best they could do (despite the prior reservation) was to get a car there within an hour...well beyond their flight's departure time. One of them decided to try Uber and luckily was able to secure a ride. "It's a miracle you showed up." Coincidentally, I had been reading a field report in the latest Patagonia catalog the day before. They expressed their gratitude by giving me a discount coupon and hopefully made it on time for the flight to Los Angeles.

Ride 8

Probably the most mellow ride of all. A group of four Brits staying at an AirBnB on the east side. They worked for Playstation and had flown over on the new British Airways nonstop 787 service from London. Today, they were heading in separate directions with two flying west to SF and two east to the UK. However, the first order of business was to stop by Magnolia Cafe for a proper Austin brunch.

Ride 9

My last ride of SXSW was my first passenger who was in town for Music, not Interactive. She was the manager of a band from North Carolina called Messenger Down and staying at a friend's apartment. She told me that all bands are on YouTube, Facebook is a necessary evil, and Tumblr is increasingly the place for bands to be. As I dropped her off and told her about the static between Austin and Uber, she said, "don't worry. I drive uberX in Charlotte and I know the deal."

As I was waiting to turn at a red light heading back to my parking garage, a taxi starts honking at me. I point out the window to a sign on the traffic light that reads "NO TURN ON RED, 7 AM - 7 PM, MON - FRI." At the next light I roll down my window and ask the taxi driver why he was honking at me. "Those rules don't apply because it's a special day today." I told him to be more patient and we both drove away.

 

LOOKING BACK ON THE ROAD TRAVELED

SXSW is a huge conference and attendees have solved the hotel room shortage by turning to AirBnB. But when it comes to ground transportation, there was much more rider demand than hired car supply, due in part to the city's regulations. Taxis, the beneficiaries of from government intervention, were unreliable (e.g. not showing up when called), often unavailable, and their drivers don't seem like the most pleasant people to ride with.

A simple market dynamic in play: with constrained supply and high demand, the equilibrium price of a ride rose and many people complained about surge pricing. Microeconomics 101. Watch for this to creep deeper into society as more businesses and buyers realize this is how free enterprise works, in online auctions, travel pricing, and coming soon to baseball seating.

All of the people who rode with me were cordial and willing to chat, most likely due to SXSW. Otherwise I'm not sure that either they or I would've actually enjoyed this experience. As I was waiting in traffic, I was reminded of one reason I enjoy living in Austin more than Boston: traffic.

If you haven’t yet tried Uber, here’s a referral code to that will get you $20 off your first ride: https://uber.com/invite/uberpkim

Lessons learned, phone returned, and I got what I wanted out of my uberX experience -- a look into the collaborative economy from the driver's seat.

 

 

 

Future of Work Marketing Transformation Matrix Commerce Next-Generation Customer Experience Chief Customer Officer Chief People Officer Chief Marketing Officer

ADMA Experts – 56 Trends Shaping Australian Marketing

ADMA Experts – 56 Trends Shaping Australian Marketing

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Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation through email, B2B, search and social media to data and analytics – and everything else between.

Having been a participant for the last two years, it can be a fascinating process to go through. It’s a chance to share your own business and marketing challenges and to learn from others.

Earlier this year, each member of every group was asked to put together a brief prediction for 2014. All of these have now been collated and published. And you can download the report for free. The report outlines 56 trends from data and privacy to wearable tech. It may be the most useful 22 page report you’ll read this year. It will, at the very least, challenge your plans and strategies for the months ahead – and hopefully validate your own work. Download it free here.

Marketing Transformation Innovation & Product-led Growth Chief Marketing Officer

Mobile, we take it for granted

Mobile, we take it for granted

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My daughter broke her arm a little over a week ago. She was playing soccer over 2 and half hours away and her mom took her to the games (she had two). Apparently, right before half time she was fouled by someone on the other team and ended up falling and hearing a crack. My wife called me right after it happened and we decided that if it weren’t too bad they would come home first and go to a doctor by us. Needless to say that wasn’t a choice. My daughter was in a huge amount of pain and once we found out she heard it crack it was time to mobilize. If you’re a parent, you can imagine how helpless I felt being so far away with no way to get there quickly.

xrayThe next phone call came from the car, “what’s the nearest hospital to me and how do I get there?” The power of mobile was about to come alive. I had my iPad on me and immediately checked Google for nearest hospitals while I instructed my wife to check the app on her phone that listed things near her. We both found the same place and I checked to see how good it was (it was an excellent hospital). I immediately added it to Waze from my phone and shared the destination with her so she could get there as quickly as possible.

Once they made it to the hospital, where it looked like it was going to be a many hour, I received the next call. They were triaged fairly quickly (under 20 minutes) and ushered into a room for x-rays and treatment. Being a hospital with lots of equipment and shielding in the walls, connectivity wasn’t great. I couldn’t call my wife and she was stuck. Amazingly though, a messaging app worked. I knew exactly what was happening and what they were doing as they were doing it. The break was confirmed and my daughter was given pain medicine. They then had to set the break, put it in a cast and make sure she was okay.

In the meantime, I updated the family (and friends) through a combination of Twitter, Facebook, and Email. Having a doctor in the family doesn’t hurt either, so the phone invariably rang and there was a short discussion about the break (it was clean) and what to expect. That, plus an outpouring of friends including a hospital recommendation that came back over twitter within minutes of asking, which was the one that we used and matched what we got from our apps.

After everything was all said and done, they were out of the hospital in less than 4 hours. We found a place for them to pick up dinner and then I had to go find some things for my daughter. The first being a cast covering so that she could get clean when she got home…casts can’t get wet and she had essentially played a game and a half, so she needed to wash up. Although a web search showed one national chain carried what we needed, they only had them online, which I didn’t find out until I had spent 10 minutes in the store looking for it. A quick check with a virtual assistant gave me the number of another national chain that was close by and they had what I needed on the shelf. A quick ride to pick it and I still made it back before the walking wounded made it home.

They arrived soon after and hugs were exchanged, a few extra from me as I just missed not being there for my daughter. The obligatory cast photo was taken and posted online for all to see the injury and get the final update on her condition. The funny thing is, without mobile, none of this would have been possible. Sure, my daughter would still have gotten to the hospital but it would absolutely have taken longer. Information my wife needed was available to her as she needed it, without needing to go find a payphone or use a phonecard (for those that remember what those are). Everyone, including my daughter’s teammates and coaches were kept up to date and informed. Data that would be needed for my daughter’s appointment a week later was available then, and didn’t need to be retrieved personally by someone going back 3 days later. That’s not to say that there isn’t room for improvement but, all in all, mobile made the experience better, especially for a dad sitting over 160 miles away worried because he couldn’t be there.

New C-Suite Innovation & Product-led Growth Chief Information Officer