Social Business / Collaboration Vendor List

Alan Lepofsky

Vice President & Principal Analyst
Constellation Research

Alan Lepofsky - VP and Principal Analyst, Constellation Research. With almost two decades of experience in the collaboration software industry, Lepofsky helps organizations improve the way their employees work together to get their jobs done. Lepofsky’s primary research area The Future of Work, focuses on: integrating collaboration and business processes (Purposeful Collaboration), structuring work via Social Task Management, leveraging analytics and digital assistants to work more productively, the strategic impact of mobile computing on business transformation, and measuring workforce culture based on Digital Proficiency instead of age. Twitter: @alanlepoLinkedIn: https://ca.linkedin.com/in/alanlepo     , Title: Big IdeasIntelligent Collaboration: The Intersection of…...

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New Research: Inside the 9 Cloud Trends Every CXO Needs to Know in 2015

Holger Mueller

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

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Here’s an excerpt of the report. Over the next few weeks I’ll dive into detail on the trends outlined below.

Consumption at the Pace of Innovation Requires Adoption of the Cloud

Changes driven by innovation have affected IT since its very inception. Whenever a piece of hardware or software gets released to the enterprise, most vendors of these products are already working on the next release if not the next generation of these products. The result – generally available products are already “old” when released. Consequently, all constituents in the market know that the next and better product is right around the corner.

However, enterprise technology leaders must invest at some point with a bet on a distinct combination of hardware and software to accomplish their current and future business objectives. As of a decade ago, these projects required a sizeable capital expenditure (CAPEX) investment with a planned lengthy write-down period. Hence, IT leaders would cling to their IT infrastructure for as long as they could.

With Software as a Service (SaaS), leaders found an alternative to owning applications. Enterprises rejoiced at no longer having to pony up funds for large capital expenditures to purchase perpetual licenses. In fact, organizations celebrated access through subscription. CAPEX was saved, despite the fact that the behind-the-scenes hardware infrastructure of vendors was highly proprietary and tuned to the nature of their SaaS offerings. Only later did stand-alone Infrastructure as a Services (IaaS) offerings come into place.

To a certain extent, the IT world has come full circle. It was a best practice for owners of mainframes in the 1950’s, 1960’s and even 1970’s to rent out excess capacity of their mainframes to interested third parties. Today, the very same effect happens in the public cloud, with the difference that the providers have invested into their IT infrastructure for the sole purpose of renting it out. A number of now defunct players were doing the same last century - buying mainframes with the purpose of renting them out to other enterprises. With the public cloud here to stay, a business model emerges that actually is very familiar to IT leaders of two generations ago.

Looking ahead, Constellation identifies nine key trends in the state of the cloud for 2015:
 

Read more about the report: Inside the Nine Cloud Trends CXOs Need to Know in 2015

Download a snapshot of the report

Stay tuned. Next week I’ll dive deeper into the trends above.

Drones still useful in supply chains despite FAA regulations

pending

Guy Courtin was formerly Vice President and Principal Analyst at Constellation Research covering Matrix Commerce and how the Internet of Things drives the evolution of commerce.  Guy has over 15 years experience in the technology space and specifically in the supply chain space. Most recently he was the Vice President of Research at SCM World. Where he focused on the service providers that empowered supply chains. Prior to SCM World, Guy held numerous senior positions. He was responsible for product marketing at RSi, a retail supply chain solution provider. There managed RSi’s go to market strategy around their leading cloud based supply chain solutions. He also spear headed Progress Software’s supply chain group. Where he was responsible for driving revenue and market share as well…...

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Last week the FAA (Federal Aviation Administration) published their rules and regulations for the oversight of drone usage within the United States. Many will and have argued that these rules are too restrictive for companies such as Amazon or Google to truly take advantage of the technology. The basic parameters of the guidelines set by the FAA:

• Drones must be less than 55 lbs in weight
• Can only fly during the day in good weather
• Must not fly close to airports
• Cannot fly faster than 100mph
• And must be within visible site of the operator

On the surface these restrictions severely limit the dreams of the likes of Jeff Bezos. One of the great opportunities for drones within the supply chain and particularly with the delivery side – is the ability to enhance the last mile portion. The last mile is always a challenge since you have to break down the orders to the individual level. Drones seem to offer a affordable and flexible solution – but not necessarily if the FAA rules are in place. This does not mean there are not some use cases that supply chains can take advantage of immediately:

• Asset monitoring – this is already taking place in agriculture, oil & gas, mining to name a few. Drones provide the flexibility for activities such as survey work, monitoring of assets, determining crop growth etc. In countries such as Australia, mining companies are already leaning heavily on the pilot-less aircrafts to assist with the activity on the ground. By some estimates the usage can save close to 90% of the $2000 an hour cost for a helicopter.
• Remote delivery: Logistics firms such as DHL have been able to expand their reach via drones. The ability to connect remote German islands in the North Sea has enhanced the remote locations with a more regular delivery service. Of course these drones are clearly flying outside of site lines of the operator.

These use cases are not necessarily replicable under the FAA rules. However I have to believe that as the technology continues to evolve the FAA will loosen their grip on the regulations. So what could we expect from more open drone rules? If and when the drone rules become more open here are some opportunities that supply chains might enjoy:

• Smaller window of delivery for certain items. Think of Kozmo.com with drones rather than people on bicycles. Companies from Amazon to CVS to Giant Eagle to Five Guys will be able to deliver a whole host of items to your door at the drop of a hat. Well maybe not that fast. But why couldn’t books or other items from Amazon be delivered within the hour? Or CVS deliver your prescriptions. Giant Eagle your groceries and Five Guys your cheeseburger. Once drones become a more viable delivery extension of the supply chain, look for businesses to take advantage of the new reach this provides into the home.
• Untethering the consumer from a physical address. Drones, coupled with the explosion of mobile, will allow delivery systems to ignore the limitations of roads and physical addresses. Today deliveries rely on infrastructure such as roads, as well as fixed addresses in order to manage delivery of goods. What happens when you have a drone that has far fewer restrictions? Couple this with a mobile device that is provides the digital location of the recipient. Your mobile can send the drone the exact coordinates, GPS, and the drone can then fly its way to your location. We will not longer have to worry about having a package delivered to our home or office…we can just tell it what time to deliver it to us as it hones in on your GPS coordinates.

I realize these changes are a ways off. But these are examples of how the supply chain will be expanded beyond the traditional links – loading dock, retail store to name a few. These types of digital disruptions will begin to turn  our homes into an extension of our supply chains.

Now I wonder where I should build my drone landing pad… 

Resources

  The State of Retail in 2015 and Beyond  

  The State of Post Sale Commerce  

  The State of Supply Chain Management  

First Take - IBM InterConnect Day #1 Keynote - BlueMix, SoftLayer, Watson

Holger Mueller

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

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It is end of February and it is time to make it to Las Vegas for IBM InterConnect, the new mega IBM event, combining three separate previous events. Spanning from Mandalay Bay to MGM Grand it will for sure get those health tracker stats up – but better one mega event than 3 trips… 

Here are my Top3 takeaways

PaaS keeps rolling - On the BlueMix side IBM announced key new capabilities for its PaaS product. DataWorks is a nice re-use from its data management group, which makes it easy to move, cleanse, mask (and more) data. In the demo data was then uploaded to the cloud and enriched with the capabilities of Cloudant. With API Harmony it will get easier for developers to publish and leverage APIs. Finally the local deployment option will be a welcome option for regulated industries, enterprises that hold out for cloud, but also sister applications that complement cloud applications with handling local processing

 

Jerry Cuomo built a nextgenApp with BlueMix

SoftLayer keeps rolling – IBM confirmed to be on track of the close to 50 data center location rollout in 2015, just announcing Montreal and Sydney as the next locations. When using the new container capabilities and BlueMix local it open new options for enterprises to deploy nextgen Apps locally – satisfying statutory demands (and potential out of country data center concerns). Moreover IBM is bringing its Power servers to more data centers, which is key for IBM's converged system strategy. It will be interesting to see how much load Power will run in the IBM Cloud by summer.
 

The growing #SoftLayer network

Watson pushes into healthcare – It looks like IBM wants to make healthcare the main thrust for Watson’s capabilities, certainly a noble cause. It was back to Coriell Life Sciences as partner to explain their approach – but it would have been good to see the next set of partners taking IBM Watson into healthcare. At the very end we learnt that Watson will be available as a Watson Zone in BlueMix. 

 

The NextGen App built with Watson and BlueMix (?) at MD Andersen Cancer Center

MyPOV – A great start for the new IBM mega event, IBMInterConnected – bringing together the former IBM Impact, Pulse and Innovate conferences. A ton of announcements that we will try to take apart and validate with prospects, customers and partners in the next days. Stay tuned.
 

What Are the 4 Pillars Of Social Selling? What Creates Social Selling Success?

Vice President and Principal Analyst, Constellation Research
Constellation Research

Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future. Coverage Areas: Next Generation Customer, Digital Marketing Transformation Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only…...

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My latest report, How Sales Leaders and Sales Reps Can Create a Social Selling Organization, is a best practices guide for sales leaders and teams looking to use social to transform their average-performing sales teams into top performers ^1-2. Did you know that seventy-eight percent of salespeople who use social media outsell their peers? ³ Nearly sixty percent of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—happen before the potential buyer even has a conversation with a supplier. ⁴ Research into actual use of social selling has revealed that sales professionals who use social selling are fifty-one percent more likely to exceed quota, three times more likely to go to a special sales event for top sellers and get promoted to vice president seventeen months faster. ⁵

Is Social Selling Going to Make a Difference in Your Sales Organization?

Vice President and Principal Analyst, Constellation Research
Constellation Research

Role: Vice President and Principal Analyst focusing on the IOT of Customer Experience and how the cloud is driving more flexible, agile, and robust customer service and customer experiences. In-app or in device customer service is the future. Coverage Areas: Next Generation Customer, Digital Marketing Transformation Bio: As a Vice President and Principal Analyst at Constellation Research, Inc, Petouhoff works with Fortune 100 and 500’s Senior Leadership teams to create strategic customer experience (marketing, sales and service) solutions which engage customers, build brands and grow businesses. Combining her experience as a former Forrester software analyst, PWC systems integrator and change management consultant, Petouhoff leads executive workshops to discuss to not only…...

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My latest piece of research: How Sales Leaders and Sales Reps Can Create a Social Selling Organization

In speaking to many sales leaders and sales reps (especially outside of Silicon Valley) they were wondering, “Would social selling make a difference to my sales organization and our sales results?” Having been in the “social media / digital world” for a while I found that an interesting question. But often if you are in the mix of something you can’t see what others can’t see. So I did some research on social selling to back up what my gut what was telling me, i.e., “Yes, social selling makes a tremendous difference to a sales organization’s bottomline.”

You might be wondering what types of statistics are out there around social selling and it’s effectiveness. Here are a few:

• Sixty-five percent of the most successful sales people who use social media as part of the selling process believe social media is critical to their success
• Studies show 78% of salespeople who use social media outsell their peers
• Research into actual use of social selling has revealed that sales professionals who use social selling are 51% more likely to exceed quota, three times more likely to go to a special sales event for top sellers and get promoted faster*

Why might this be the case? Nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. Sadly, however, 2/3 of firms do not have a social media strategy for their sales organization, even though 80% of the sales people surveyed believe the sales force would be more productive with a greater social media presence.

So I began looking at the critical components of social selling and found that sales managers, despite the few that are very successful, many are unsure how to use social selling. Sixty-eight to 84% of salespeople surveyed feel the sales process is changing faster than sales organization are responding. However, according to the report Powering Profitable Sales Growth: Five Imperatives from the 2014 Sales Performance Optimization Study, Accenture and CSO Insights, digital transformation, digital selling, applying digital tools, online and social media to enable digital relationships and drive sales across multiple channels is fast emerging as a primary driver of market differentiation, business growth and profitability.

Here’s some of the reasons sales team leaders and members are not leaving social media and social selling:

1. Sales leaders are not moving their teams to social selling.

2. Sales individuals and teams don’t have online professional brands.

3. Sales and marketing teams are not working together as a united front.

4. Salespeople don’t have the digital proficiency to develop an effective online brand to drive more sales.

Sales leaders must understand how to leverage social selling to advance the relationship between their prospects, potential customers and current customers. In addition, businesses need to learn how to make the most of each individual salesperson’s online brand while keeping the company’s social persona intact. And I will explore more about social selling and solving these issues in the next blog post.

A snapshot of the report is available. 

@drnatalie

VP and Principal Analyst, Covering Marketing, Sales and Service To Create Amazing Customer Experiences

Catch Constellation’s Connected Enterprise – The innovation summit for the enterprise November 4 – 6, 2015. The Ritz-Carlton, Half Moon Bay, California.

*LinkedIn Research Surveys and Analysis of Using Social Selling Tools Data 2014- 2015

Research Preview: Enterprise Healthcare Management (EHM) Market Overview

R "Ray" Wang

Principal Analyst and Founder
Constellation Research

R “Ray” Wang is the CEO of Silicon Valley-based Constellation Research Inc. He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and blogs at www.raywang.org. His ground-breaking best-selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business, titled, Everybody Wants to Rule The World was released in July 2021. Wang is well-quoted and frequently interviewed by media outlets such as the Wall Street Journal, Fox Business, CNBC, Yahoo Finance, Cheddar, and Bloomberg. Short Bio R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley-based Constellation Research Inc. He…...

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Enterprise Healthcare Management Comes Of Age

Enterprise healthcare management (EHM) technology is a category of software that incorporates analytics into the typical employer-provided healthcare solution. EHM enables employers to maximize their healthcare investments by improving the delivery of healthcare for employees, and identifying previously unknown opportunities uncovered by data.

Enterprise healthcare management will help enterprises confront the healthcare affordability crisis by providing insights into usage and highlighting areas for optimization. Organizations should evaluate the benefits of enterprise healthcare management as the forces of healthcare technology and future of work trends continue to converge.

My latest report provides a market overview of the EHM market.  The report will be published February 23, 2015. Check back soon for more details.

Report Highlights

• Constellation expects healthcare expenditures by U.S. organizations to increase as total healthcare spending grows from 17.1 percent to a projected 25.8 percent of U.S. gross domestic product by 2025
• Healthcare costs and efficacy of health and wellness programs remain top of mind for CEOs, CFOs, and Chief People Officers.
• Business objectives of EHM
  -Incentivize employees to make responsible healthcare decisions
  -Guide employees to maximize available benefits
  -Improve healthcare efficacy for employee and employer
  -Reduce unnecessary care
  -Reveal usage patterns that create business opportunities
  -Five drivers of the Enterprise Health Cloud
• Bottom line: EHM addresses the affordability crisis

The report will be available here on February 23, 2015

Your POV.

Ready to take on healthcare costs and improve health outcomes with technology?  Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.

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The post Research Preview: Enterprise Healthcare Management (EHM) Market Overview appeared first on A Software Insider's Point of View.

First Take - SAP Cloud for Planning - The next spreadsheet killer is off to a good start...

Holger Mueller

Vice President and Principal Analyst
Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell-side firms, and technology buyers.  Coverage Areas: Future of Work Tech Optimization & Innovation  Background: Before joining Constellation Research, Mueller was VP of Products for NorthgateArinso, a KKR company. There, he led the transformation of products to the cloud and laid the foundation for new Business Process as a…...

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I had the pleasure of attending a FP&A conference yesterday (#FPAWest) – conveniently located here in San Diego. SAP chose the event to launch a new product – ‘SAP Cloud for planning’, so let me share my first take. The press release can be found here.

Many enterprise vendors (and others) have tried to crack the Microsoft dominance with Excel as the Swiss Army knife of the business professionals. Almost no vendor has even been able to put a dent in the armor (as I described here already). The main reasons why Excel has kept its dominant role are that it can be found on nearly every enterprise desktop in the world, the power of the Excel grid control and the functional richness of Excel itself (though most users use less than 5%). The irony of the Excel killers is, that they mostly start – and then even end in Excel – creating value add for users in between. Most enterprise vendors have found a way to co-exist with Excel – allowing for the popular import and exports of Excel spreadsheets.

But it is good that vendors are trying, with good success (see e.g. my take on Informatica Springbok here) and now we can see SAP throwing its hat in the ring with Cloud for Planning. (In good SAP tradition a confusing name, given the S4HANA launch, it needs an upgrade to Cloud 4 Planning maybe? Going forward I will refer to the product with C4P in this post).  [Update Feb 20th - SAP correctly reminds me that C4P was named before S/4HANA and is following the SAP product naming conventions. MyPOV - Fair enough, sill a mouthful.]

Here are my top 3 takeaways from meeting with the C4P team extensively yesterday:

HANA makes a difference – any spreadsheet maker’s dream – I have written, blogged and spoken about the pros and cons of HANA, SAP’s in memory database many times. But C4P is different than the traditional enterprise application, as it essentially stands and falls with memory capabilities. As every heavy Excel user knows, even on today’s generously endowed machines, memory can become an issue. But memory is available plenty with HANA, so to a certain point, HANA is any spreadsheet builder’s dream. But HANA also has a nifty calculation engine, and the C4P product takes advantage of SAP owning both the C4P product and HANA (many on the product team come from the HANA team originally), embedding and adding key spreadsheet capabilities right into HANA. Granular security, the flexibility of the columnar database help additionally to build what C4P is – a great spreadsheet that was not build by a productivity tool vendor (aka Microsoft) but an enterprise software vendor. Finally the nature of HANA of being a database, gives the C4P product a distinct different capability than the conventional approach to FP&A, holding large models / matrices in memory. By its very nature, certainly aided by the often mentioned compression algorithms of HANA, C4P has a much lesser footprint than its traditional FP&A competitors.
 

Ivo Bauermann kicks off the C4P launch

A great tool has many uses – Despite being just launched as a product, C4P does so many things right already, that additional planning usage scenarios will be in demand. It should be only a question of time when prospects, customers and internal SAP product teams will ask to use C4P for usage beyond the classic FP&A usage, looking at e.g. S&OP, Workforce Planning etc. At the same time the product certainly needs to keep growing, as it takes a delicate balance between capabilities in C4P vs Excel to win over the trust and then the brains of the business user. In the past most attempts failed, as vendors could not win over the business user. What makes me optimistic (for now) in the C4P case is, that the first version if already pretty rich as a spreadsheet, but even more that the product team though of the next step, beyond the spreadsheet. Finance professionals don’t create spreadsheets for themselves, but to share them and collaborate with other employees in the enterprise. With an inbuilt collaboration option, C4P becomes instantly more valuable. And yes, for the FP&A heavy users, I saw a calendar, too.

Screenshot from SAP website, here

New Research Shows Mobile Transformation Prioritized in 80% of Organizations

Research demonstrates workplace transformation resulting from mobile in healthcare, education, and retail

New research conducted by Constellation Research shows rapid change in the workplace as many companies adopt mobile technologies. Survey results revealed mobile transformation as a top priority for over eighty percent of respondents with eighty-two percent of responses indicating the presence of dedicated mobile transformation teams at their organizations. Data also indicated work trending away from the static desktop. More than fifty percent of respondents reported switching between devices more than six times per day, and traditional desktop computers are only used one-third of the time.

This data about the state of mobile transformation in the workplace comes from Constellation’s latest report, “The Strategic Impact of Mobile Transformation on Business Value”  by Vice President and Principal Analyst, Alan Lepofsky. Over 500 qualified participants from healthcare, education, high tech, or retail comprised the respondent pool. 

Fig. 1 Percentage of Time People Spend On Various Devices

The Report 

The Strategic Impact of Mobile Transformation on Business Value

Key findings:

• Less than half of organizations have started to consider mobile transformation at the business model level. Only 48% of organizations have started to rethink the entire business process for mobile optimization
• Communication and collaboration top priorities for internal mobile transformation projects. 50% of organizations consider collaboration a top priority. 
• Mobile support trumps mobile sales and marketing. Mobile support considered the top external priority for 59% of organizations. 
• Device switching is the norm (see fig. 1)
• Challenges of mobile workplace include “always on”-related stress, connectivity concerns, and battery life
• Diverse industries such as healthcare, education, retail, and high-tech should use mobile transformation to drive business value 
• Constellation recommends using mobile transformation to enable greater organizational digital transformation

New Report: The Strategic Impact of Mobile Transformation

Alan Lepofsky

Vice President & Principal Analyst
Constellation Research

Alan Lepofsky - VP and Principal Analyst, Constellation Research. With almost two decades of experience in the collaboration software industry, Lepofsky helps organizations improve the way their employees work together to get their jobs done. Lepofsky’s primary research area The Future of Work, focuses on: integrating collaboration and business processes (Purposeful Collaboration), structuring work via Social Task Management, leveraging analytics and digital assistants to work more productively, the strategic impact of mobile computing on business transformation, and measuring workforce culture based on Digital Proficiency instead of age. Twitter: @alanlepoLinkedIn: https://ca.linkedin.com/in/alanlepo     , Title: Big IdeasIntelligent Collaboration: The Intersection of…...

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In Q4 2014 Constellation Research surveyed over 500 organizations of at least 1,000 employees in the education, healthcare, high tech and retail industries to determine the current state of mobile transformation. This report uncovers three core areas:

1. Mobile transformation is top of mind for most organizations: 82% of organizations reported having dedicated teams for mobile transformation. From an industry point of view, education had the lowest rate, with only 68 percent of organizations reporting they have dedicated mobile teams in place, while not surprisingly high-tech companies led the way with 91 percent.
2. Mobile is not a device but an effective way of working: When people talk about mobile computing, thoughts usually turn to smartphones and tablets. While devices do play a role, mobile describes the larger topic of how people work in motion. Increasingly, more time is being spent away from the confines of a traditional office/desk environment, and working in short bursts while between other tasks is becoming more common. Sometimes, these “on-demand moments” could be as simple as glancing down at an email, but they could also be participating in a customer meeting or collaborating on a project while working at a coffee shop. 
3. Mobile provides a starting point for digital transformation: The top priority (50% of responses) for mobile usage with employees was improving communications, yet only 36% of responses indicated they are currently doing this well. The top priority (59% of responses) for mobile usage with customers was improving customer support, yet only 46% of responses indicated they are currently doing this well. Clearly a gap exists between the importance organizations see in mobile transformation and how effective they have been thus far in completing it.
    

 

Although mobile transformation has clearly begun, few organizations have completed a successful deployment. To help guide organizations forward, Constellation Research has created a four stage framework to measure the state of mobile transformation: