Qualtrics launched synthetic panels for US consumers driven by an LLM designed for market research. Qualtrics also outlined the following addition to its EX and CX platforms:
- Research Hub and AI Summary and Recommendations: The feature turns an enterprise's existing research into a conversational answer engine.
- CX out-of-the-box connectors for Genesys, NICE, and Salesforce. Qualtrics also added Experience Agents, which act autonomously in post-service surveys to resolve issues.
- For employee experience, Qualtrics added conversational feedback, guided engagement programs and employee retention analytics.

